Lessons Learned for Authentic Marketing
Play • 28 min

In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human? 

It may sound like wishful thinking, but it's possible - and B2B marketing and sales teams are starting to take notice. By creating authentic connections with their buyers, they're able to sell their products in a more believable way, build trust, and differentiate themselves from the competition. So how can you go about creating these types of connections in your own work?

This is why Unreal Digital founders Dana Harder and Cari Baldwin decided to launch this podcast. Both Dana and Cari have an amazing history in the B2B marketing and demand generation world. They founded Unreal Digital – and created this podcast – to fill a need in the marketplace to help educate listeners about how to produce authentic marketing and human connection to drive business growth.

Tune in to the first episode of the Marketing Gets Real podcast, where our hosts Cari and Dana discuss their backgrounds in the business world and why this podcast came to be. You’ll also be introduced to this season’s focus, where Dana and Cari will talk with guests about their “Oh Shit” moments and all the lessons that can be learned from “failing fast” in the marketing and content world. Listeners will also hear Dana and Cari’s own personal “Oh Shit” moments in their careers and what they learned from those mistakes.


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