The origins of customer-centricity, with Professor Sean Meehan
Play • 18 min

In this inaugural episode, JohnJo Devlin is joined by Sean Meehan, the Martin Hilti Professor of marketing and management and Dean of Faculty at IMD. 

Professor Meehan is the author of multiple books on Customer Centricity; an often misunderstood concept that he explains in his first conversation with ManagementCast.

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Host: JohnJo Devlin
Guest: Professor Sean Meehan
Produced by: JohnJo Devlin
Editing: Max Bower 

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