Aaron Hinde, the co-founder and President of LIFEAID, explains how the 10-year overnight success came into being one of the top functional beverage brands. Functional drinks are claiming more retail shelf space and eCommerce has never been better for the category. But if you think your homemade brew is ready for primetime, STOP and listen to Aaron's authentic story of how his brand got a foothold in the market. His practical advice is a must listen to for beverage start-ups.
Connect with Aaron Hinde on LinkedIn: https://www.linkedin.com/in/aaronhinde/
My special guest host, Kevin Scott, is a former Coca-Cola executive with more than 30+ years of experience in the beverage world. He is my resident beverage SME. Kevin's unique insights and curiosity cannot be heard anywhere else! Kevin Scott on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/
About your Host Tony Moore and the Winning at Work podcast:
Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE