The Evolving Role of the Retail Associate
Play • 27 min

This week on Retail Leader Trend Talk, we dive into the evolving role of the retail associate with Regina Aiello, vice president of sales innovations and sales partnerships at Ben Bridge Jeweler. The Covid-19 pandemic has accelerated big changes in the way retail associates work with customers. Plus, we explore the role of technology in this evolution with Oscar Sachs, CEO of Salesfloor.

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