The Industry of UX
The Industry of UX
Jan 15, 2021
Accessibility: the Good, the Bad and the ROI with Allie Thu from Zappos - #19
Play • 27 min

Allie Thu, Senior Accessibility Experience Designer at Zappos, guides us on her journey from a marketing job to carving her own accessibility experience designer position. The world of accessibility really resonated with Allie by showing her what it meant to be inclusive and empathize for all users. It’s about making a commitment to approach problems from different angles, since accessibility gets tied into every single thing we touch, smell, see, etc. When it comes to showing the ROI of accessibility on a business level, Allie goes over three points: brand loyalty, building a usable product, and semantic code. She ends the episode with quick tips for both designers and developers, as well as a number of helpful resources.

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