#15 - Eleanor Ratcliffe
Play • 1 hr 21 min

Dr Eleanor Ratcliffe is a Lecturer in Environmental Psychology at the University of Surrey, specialising in restorative environments, place attachment, soundscapes, connectedness to nature, aesthetics, consumer behaviour, user experience and designing for wellbeing.

Business of Architecture Podcast
Business of Architecture Podcast
Enoch Bartlett Sears
357: Leadership in Trying Times with SOM
Today kicks off Women’s History Month here in the United States. Today, I'm joined by three impactful and accomplished women who are making history in their own right here with us today. Carrie Byles, Xuan Fu, and Laura Ettelman compose the executive committee of Skidmore, Ownings and Merrill, one of the world’s most highly respected and successful architecture firms, otherwise known as SOM. SOM has completed some of the world’s most legendary buildings, in addition to a plethora of work that spans everything from airports to university campuses. Notable buildings include the Willis Tower of Chicago (I prefer to use its former name “Sears Tower” for personal reasons) and the Burj Khalifa, currently the world’s tallest building. Now before we jump into our interview today, here is a bit of background on today’s guests: In addition to serving on the Executive Committee, Laura Ettelman is the managing partner in SOM’s New York Office and oversees the design and planning of a diverse range of projects across the globe. Her work ranges from large-scale master plans to interior design. Among the projects in her portfolio are some of the world’s largest aviation and transportation hubs, new hospitals and research centers for healthcare and science, and campus master planning and design for both higher education and the civic and government sectors. Partner Carrie Byles is based in SOM’s San Francisco office. She has a strong background in information technology and how it shapes the way we live in and design our buildings. Xuan Fu is a managing partner with SOM's Chicago office. In 1994, Fu started her SOM career as a technical coordinator before assuming the position of a project manager in 2004. As an expert in the Asian market, she has worked on a range of international projects including master plans, commercial buildings, mixed-use developments, retail, hospitality, and convention and exhibition center projects. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!
43 min
Curious Minds at Work
Curious Minds at Work
Gayle Allen
CM 182: Lisa Feldman Barrett On How Our Brains Work
I'll admit it. I'm a sucker for brain science. I love learning new things about how our brains work and how to get the most out of this amazing organ. That means I'm always scanning for my next book on the topic. And, when I find it, I'm usually placing an order before I've made it through the table of contents. With this week's guest, I barely glanced at her book's title before I clicked "buy." That's because the author is the incredible neuroscientist, Lisa Feldman Barrett. Last time she was on the show, we talked about her mind-blowing book, How Emotions are Made. I learned how her research has led to a complete rethinking of, well, how emotions are made. In this conversation, we talk about her newest book, Seven and a Half Lessons about the Brain. At first glance, you might think, what does this have to do with my work? The short answer is . . . everything. What you'll learn about your brain will change how you structure your day and, on an even bigger scale, how you interact with other people. This is a book to savor. It's enlightening. Insightful. And it's downright enjoyable. In fact, you may want to read it in bite-size chunks, like one chapter at a time, because it's a book you may not want to finish too quickly. It's just too good. Lisa Feldman Barrett is an award-winning Professor of Neuroscience at Northeastern University. She has appointments at Harvard Medical School and Massachusetts General Hospital. I'm thrilled to have her back on the show. One quick ask before the interview - if you enjoy the podcast, I'd be grateful if you'd take a moment to rate and review the show on iTunes or wherever you subscribe. The team works hard to produce the podcast - and to keep it commercial free -- and it means a lot for us to know that you enjoy it. Speaking of brain science - a positive rating or review gives us the dopamine hits we need to keep on going. Episode Links Lisa Feldman Barrett's Extended Notes for Seven and a Half Lessons about the Brain The Accidental Species by Henry Gee The Rationality of Decisions Depends on Behavioural Context Tuning and Pruning Cultural Inheritance Reverse inference problem The Remembered Presence by Gerald Edelman Himba people Hadza people Why We Want to Squeeze Cute, Little Things Wired to Wonder by Todd Kashdan Gray Malin Curious Minds at Work Team Learn more about creator and host, Gayle Allen, and producer and editor, Rob Mancabelli, here. Support Curious Minds at Work If you're a fan of the show, show your support by: Rating and reviewing the podcast on iTunes or wherever you subscribe Telling someone about the show Subscribing so you never miss an episode Where to Find Curious Minds at Work Spotify iTunes Tunein Stitcher Google podcasts Overcast
57 min
The Learning & Development Podcast
The Learning & Development Podcast
David James
Actually Addressing Skills Gaps - with Simon Gibson
If addressing Skills Gaps was as easy as plugging in a new platform filled with categorised content then L&D wouldn’t be recognised as part of the Skills Gap problem rather than addressing it. Yes, that’s right, Organisational Learning is deemed under-skilled at addressing ‘broad-based re-skilling efforts’. So how did we get here and how do we sort ourselves out? These questions - and many more are explored in this episode.  KEY TAKEAWAYS Training and learning are different things. We are creating a flawed system through our own educational institutions. We are taught the basics, but not taught how to apply these lessons. The industrial strategy council has highlighted that five million workers could become acutely underskilled in basic digital skills by 2030. Skills gaps are impacted both positively and negatively by more factors that many realise, including the political landscape and economic requirements of any given territory. Approximately, we spend 44 billion pounds per year on L&D, and yet the returns do not seem to be worth the investment. BEST MOMENTS 'We're not addressing a skills gap - it's just keeping a nice chat going' 'We can't just go out and recruit to make this business successful - we're going to have to grow some' 'As a learning profession we have turned the other way' 'What is the outcome that we deliver, year on year, for that spend?'  VALUABLE RESOURC ES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 Industrial Strategy Council ‘UK Skills Mismatch 2030’ Research Paper - https://industrialstrategycouncil.org/uk-skills-mismatch-2030-research-paper UK’s Digital Skills Gap Poses Risk To Economic Recovery - https://news.microsoft.com/en-gb/2020/11/23/uks-digital-skills-gap-poses-risk-to-economic-recovery-research-reveals/ ABOUT THE GUEST Simon is a modern and experienced Executive-level People Leader who has delivered meaningful commercial Change and Transformation via appropriate Learning, Organisational Development and Talent initiatives. Simon has a varied history and experience of working in different sectors and economic climates. From start-up to large multi-national companies, including NBC Universal, Fujitsu, Sonnedix and NatWest / RBS.  You can follow and connect with Simon via: Twitter: @simon1gibson LinkedIn: https://www.linkedin.com/in/simongibsonlearning/  ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/ See omnystudio.com/listener for privacy information.
41 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite? I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London. * [03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. * [04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to experience design. * [06:48] One of the big things Jennifer does is framing touchpoints. * [09:39] Crossing over from one medium to another is a difficult point where we often lose some potential customers. There are a lot of steps that happen in the customer journey process. * [10:28] Generally, when you design a customer journey you use a customer journey map: a visual representation of what the customer journey is. * [10:45] On a map the customer journey is linear, but in real life it is messy. Yes, we have a beautiful picture of what the customer journey should be, but in the back of your mind, you have to be pragmatic. * [11:49] The closer we can get to design touchpoints and customer communications with a scientific approach or foundation to apply it to the real world the better it is. * [13:08] The number one thing brands seem to get wrong (or miss completely) is peak-end and applying it across the customer journey. The emotional journey is the secret sauce. * [14:17] A lot of brands get their ending wrong. They don’t know where the real ending is. * [15:41] Brands, in general, don’t realize that the last mile (the true ending) is so critical in so many ways. * [16:17] Jennifer shares an example of Disney realizing the customer journey didn’t end when you left their park. * [17:19] Making the very end of your experience even better and more exciting means your memory of the time you spent in Disneyland is even better. It is how you are constructing the memory, it is not about every single moment you had. It is that emotional peak and true ending that matter. * [17:57] “A brand is a memory.” Peter Steidl (from one of Melina’s “go-to” brainy books, Neurobranding, linked below) * [20:33] There are a few different ways you can look for that true end in your business. * [21:44] Part of the issue of finding that true ending also has to do with silos. * [23:56] The brands that measure on a journey-level versus a touchpoint level have much more value at the end of the day. * [25:32] Melina shares how an online mattress company handles its customer journey. * [27:16] It is important to think through all the moments in the experience: where there could be problems and frustrations and turning it into a really great shareable moment/story. Then you have different associations with that brand. * [28:30] Going that little bit extra and saying “Is that really the end of the customer experience?” is so important. * [29:14] Jennifer shares some of her favorite concepts. Peak-end is her favorite, but the most overlooked is visual salience. * [31:27] Melina shares her experience when she toured the Human Behavior Lab at Texas A&M. * [33:46] Jennifer encourages brands to have someone who is responsible for making sure effectiveness and emotion are being delivered on in the journey level. * [36:20] When you know what you are looking for then you can see if you are on track and put in those nudges. If you don’t know the end game, it is not as effective as it could be. The quality of the work is in the quality of the brief. * [38:06] Making choices easy is so much of what they do. Getting brands to understand where to get people ready to buy is the first step. * [39:15] The first thing they do is think: “Where are the points we need to be nudging to action?” and “Where are the points we need to be inspiring people?” They are usually not the same place. * [39:23] The book Choice Hacking is a good first start for people to think about a framework to apply this at the journey level. * [40:11] Melina’s closing reflections. * [41:46] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: * Choice Hacking * Free Chapter of Choice Hacking * Neurobranding Connect with Jennifer: * Jennifer on Twitter * More About Jennifer Past Episodes and Other Important Links: * Texas A&M Certificate Program * Inside the Texas A&M Human Behavior Lab * iMotions (The main software the Human Behavior Lab runs on.) * NUDGES & Choice Architecture * Framing * Priming * Interview with Will Leach * Peak-End Rule * Surprise and Delight * The Overwhelmed Brain and Its Impact on Decision Making * Interview with Roger Dooley * Time Discounting * Reciprocity Check out (and preorder!) my upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
44 min
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