‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16
Play • 50 min

Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE…

They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name.

Several million dollars later, he sold Attitude, and became a highly sought after speaker and trainer, through his company Customer Culture - teaching businesses how to treat customers better. He believes a lot of business leaders could fix their growth problems if they just put themselves in their customer’s shoes…


05:02 – Justin's teenage attitude lands him his first business idea. 

10:05 – His business goes viral, the old-fashioned way. 

16:47 - Justin thrives on challenge: “Some of my staff think I created COVID because I just love having a problem - that's the way I operate the best.” 

19:45 - Covid hits, and Justin pivots as his speaking career goes quiet and his online courses gain traction. 

24:52 - Justin believes that good old-fashioned customer service is the key to business success. 

38:14 - Working to educate the next generation of business owners. 

42:47 - Exciting new projects on the horizon... but Justin’s keeping his lips sealed. 

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