Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave!
It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market.
In our interview Justine talks about the joys of serving Australia’s active community of caravanners and campers; the challenges of growing a business while raising little ones; and the frightening experience of launching a brand-new product—days before the COVID pandemic hit!*** KEY MOMENTS
04:50 - It all started with a camping trip... and a little purchase on ebay.
08:31 - With a business underway, Justine's range of products expands, and she hires a warehouse and some staff.
13:38 - Justine designs and launches her first original product - and then COVID hits.
19:00 - Digital marketing is what has built Campsmart’s reputation.
22:43 - Justine’s advice on running a business and a family? “I just do the best I can, with everything. I don’t aim to be perfect at anything.”
24:00 - The rewards of the business.*** LEARN MORE