The Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of stories
Play • 30 min

Jack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be known as Insider - and what we can expect from the other exciting 'Insider' publications.

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