The 8020 Service Business
Sid Graef
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The 80/20 Show will teach you to get bigger results from ever smaller efforts.
Do Less. Earn More. Be Free.
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Oct 6, 2022
Episode 40: Meet Debbie Sardone
Debbie Sardone, best known as “The Maid Coach” started residential cleaning to earn some pocket cash. She soon discovered, she could make more than just chump change and create financial freedom for her family. Debbie built her business, Buckets and Bows, into one of the top 1% of residential cleaning businesses in the nation, boasting $2.9 mil and more than fifty employees. Debbie has taken that knowledge and now spends every day guiding business owners toward becoming “mop free millionaires”. In this episode, Debbie explains how to beat the number one problem faced by home service businesses: employee turnover. With decades of experience, she knows a thing or two about retaining her “VIP customers"aka her employees.
“We charge what we’re worth and we’re worth what we charge”
In this episode we discuss:
* 13:13 What most people are missing in their business model
* 19:45 Why do all the good ones quit?
* 32:02 What NOT to do during a recession; be a buffalo not a cow
Resources from this episode:
Debbie's book recommendations:
The OG of books The E-Myth by Michael Gerber
Must reads by Dan Sullivan The Gap and the Gain and Who Not How
Think and Grow Rich by Napoleon Hill
Clockwork and Profit First by Mike Michalowicz
Traction by Gino Wickman
Get help with your business or learn more about Debbie's consulting here.
Get involved or recommend someone for Debbie's non-profit service Cleaning For a Reason
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Sep 29, 2022
Episode 39: Meet Kenny Chapman
Meet Kenny Chapman Entrepreneur, business consultant, public speaker, author. These roles are all rooted in the number one value of Kenny Chapman: freedom. In our conversation, Kenny reminisces on his early path from the military service into the service industry. After starting in HVAC, Kenny admits he was not the most skilled technician, but striving for personal freedom helped focus his course. His objectives: to be good at business and to help people at a higher level. While in the trenches, he conquered these challenges and a new dream was born: the Blue Collar Coach. This episode is bursting with nuggets of wisdom as we discuss everything from customer retention to profit maximizers. Listen in, then listen again, you won’t regret it.
“People love to buy, they want influence, help and assistance”
“The client does not want the lowest price, they want the best value”
In this episode we discuss:
* 9:25 How not being a high achieving technician could be advantageous
* 17:17 Ways to change the conversation from price to value
* 28:40 Self care: the answer for getting more done in less time?
Resources from this episode:
The Blue Collar Book
Blue Collar resources
The E-Myth
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Sep 22, 2022
Episode 38: Meet Brant Thurgood
Meet Brant Thurgood Call centers are often where dreams go to die, but for Brant Thurgood, it was a place of inspiration. As founder and owner of Jill’s Office, a virtual receptionist service that fields phone calls for small businesses, Brant has learned a thing or two about making small businesses function more efficiently. In our conversation, we touch on everything from weight loss goals to attracting the people to help you build your company. Listen in to find out how to set dragon slaying goals and conquer them.
“If my goal is not written down, it’s not a goal, it’s just a dream.”
In this episode we discuss:
* 7:17 The impetus to start Jill’s Office
* 16:16 The “best hits” from 2.1 million calls answered
* 22:15 Setting and conquering dragon slaying goals
Resources from this episode:
Find out more about Jill’s Office here.
Looking for inspiration? Check out David Goggins
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 18, 2022
Episode 37: Meet Nate Ferrier
Nate Farrier Owner and founder of Northern Lightning Wash, a fleet and truck washing company in Traverse City, Michigan, Nate Farrier knows a thing or two about besting the elements. From nature to competitors, he shares how he began his company at the young age of 24 and quickly became #1 in the region. We touch on a variety of pertinent subjects, from unconventional solutions for the worker shortage to a brainstorm session on various subscription offerings. Nate likes to keep thinks simple, and his suggestions will inspire you to get creative in your own business. Enjoy!
“The right answer isn’t the best, it’s the most duplicatable”
In this episode we discuss:
* 10:13 Nate explains how he was able to dominate the market and become #1
* 15:03 Outside the box thinking: can a second location solve your worker shortage?
* 33:35 A free “cookie”? This sales skill could turn into recurring revenue
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 11, 2022
Episode 36: Meet Kary Oberbrunner
Kary Oberbrunner Stop! Before you listen to this podcast, be ready for the truth bombs that you will hear. This is definitely an episode you will want to take notes on. Wall Street Journal and USA Today best selling author, Kary Oberbrunner, has a passion and clarity for life that will leave you invigorated and ready to take on your next big goal. Kary was a seemingly ordinary pastor with a desire to expand his reach outside the the walls of the church. Listen in to hear how Kary went from self-publishing his first book, to starting Igniting Souls Publishing Agency and training over 250,000 influencers. His words of wisdom are sprinkled throughout the episode, so while Kary will say "a book is a spectator's sport", life isn't and this podcast might just be the igniting fire you need.
In this episode we discuss:
* 17:58 “Clarity attracts, confusion repels”
* 24:50 What was Kary doing in Shawshank solitary confinement?
* 46:15 Stay tuned until the end for Kary’s mic drop quote.
Resources from this episode:
Kary's OPUS
Ready to write your story? Find out how at Igniting Souls Publishing Agency
Blockchain Life Podcast
Learn all about EOS and what it can do for you
Need a coach? Check out Strategic Coach
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 4, 2022
Episode 35: Meet Ryan Fenn
Ryan Fenn Ryan Fenn has a passion for automation and entrepreneurship. This drive led him to create Chiirp: an automated text messaging platform that helps businesses communicate with instantly and automatically customers. As CEO and founder, Ryan knows all about the necessity of immediate contact with customers in world where people's attention spans are shorter than a TikTok video, but Ryan is not your typical Silicon Valley techie. He was an autodidact with a vision. Listen in as Ryan explains how automation can make or break your business and his journey to creating Chiirp.
“I have sent or received over 5 million text messages in my career; the only people that text more than me are teenage girls.”
In this episode we discuss:
* 13:06 “Speed to lead”; Ryan shares stats on the money making magic minute
* 24:15 Automate or die? How not automating could end your business
* 50:03 Parting words of wisdom
Resources from this episode:
Check out Ryan and set up a demo at chiirp.com/8020
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Jul 7, 2022
Episode 34: Meet Matt Clark
Meet Matt Clark Matt Clark knows hustle. Hustle is in his bones. As a former NASCAR pit crew coach, he lives hustle at full throttle. Matt worked with drivers Jimmie Johnson and Jeff Gordon, but his real fuel comes from helping other people clarify their vision of their life.
In our chat, Matt digs deep on the real questions that stop people from achieving their aspirations. “What can we automate? What can we delegate? What can we eliminate? What is your why?” Then we dive into the DiSC personality traits and how they can be leveraged to improve your communication and company culture. Enjoy!
In this episode we discuss:
* 14:01 Who’s business are you building? Yours? Someone else’s?
* 30:20 Matt explains the DiSC personality traits and how to use them to your advantage
* 34:32 The three pillars of building a high performing team
Resources from this episode:
Free resources and coaching at Conquer
Improve your website with the help of Elementor
Get in touch with Matt Clark
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Jun 30, 2022
Episode 33: Meet Victor Hubbard
Meet Victor Hubbard You won’t meet anyone with more knowledge of about SEO than Victor Hubbard. After many years in the yellow page sales circuit, Victor and his business partner, Dave Wade, figured out a way to help their customers move into the digital age. Thus was born Performance Driven Marketing. Grab your pen and paper, because this episode is packed full with everything you wanted to know about successful internet marketing. Victor explains everything from ALT text to how tell if your SEO company is credible. If you’re starting a business, or have plateaued in building up your new customer base, this is THE episode for you. Enjoy!
In this episode we discuss:
* 8:39 Top things to know about SEO
* 16:17 Cage match: company website VS Google my business page
* 30:30 This ninja trick will add extra juice to your SEO results
Resources from this episode:
Get your free website audit at PMD
ALWAYS have someone to answer your phone with help from Jill's Office
Quote and schedule seamlessly with Responsibid
Call tracking made easy with Callrail
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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May 12, 2022
Episode 32: Meet Al Levi
Author and consultant, Al Levi has over 25 years of experience running his family's plumbing and HVAC company in NY. Founded in 1936, it was well established and had "systems"; but not all systems are created equal. After putting out the same fires daily, Al set out to systematize and create operational manuals for every role within the company. You'll enjoy his witty recounting of the struggles and successes he encountered along the way.
For the past 15 years, Al has been using that experience to help other companies solve problems with his operational manuals. You'll glean a mountain of insight as Al explains his tried and true methods of systematizing most everything. Enjoy!
“If you can manage the 80%, then the 20% weird is not your problem”
“We were trying to slow down the bus coming at us by just throwing people in front of it.”
In this episode we discuss:
* 8:40 An alternate application of the 80/20 principle that will save you time
* 16:58 The secrets of power staffing
*
21:42 How create the employee you want: “There are way more willing people with no skills, than willing people that are also well trained.”
Resources from this episode:
Chat with Al and learn more about the process at 7powercontractor.com/
Get Al's book here
Michael Gerber's Emyth
Al's favorite book: Who Moved My Cheese?
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Apr 28, 2022
Episode 31: Meet Julie Broad
Meet Julie Broad Real estate investor. Public speaker. Mom. Amazon best selling author. Julie Broad holds all these titles, but her favorite is self-ascribed “Book Broad”. Julie tells her story about how she was determined to share what she learned in the school of hard knocks AKA real life real estate investing. After being rejected by a publisher, Julie proved to herself, and the rest of the world, she had what it takes to be a best selling author. Julie recounts how she went about self publishing her book. This fast paced and fun interview will help you understand why you should write a book and better yet, how it can help your business.
“It’s marketing that doesn’t get thrown out”
“Your story itself, it will be boring, if you try to round out the edges people know that you there”
In this episode we discuss:
* 6:44 A happy accident led to doubling her income
* 10:33 Why a small business owner should write a book
* 22:58 The average joe’s blue prints for writing a book
Resources from this episode:
Check out the 7 Steps for yourself!
Julie's YouTube
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Apr 21, 2022
Episode 30: Meet Philip St. Jacques
Meet Philip St. Jacques Philip St. Jacques is a marketing master with over 30 years of experience. He and his brother, Michael, always had an entrepreneurial streak. Philip had a passion for art and graduated from Rutgers with an illustration degree; Michael graduated with a computer science major and marketing minor. Together, they were the perfect balance of creativity and knowhow. When they first started their business, St. Jacques, it was an illustration and graphic design studio. With the right mix of hard work and a little good luck, it morphed into St. Jacques Marketing specializing in franchising. This niche made them a great fit to join WorkWave, an operational software company that helps businesses of all sizes function more efficiently with their systemization. Philip knows the ins and outs of what it takes to put your business on the map. You won't want to miss Philip's insights and resources. Enjoy!
“We were really ‘relationship people’, as a business owner that is…
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Apr 14, 2022
Episode 29: Meet Josh Jersey
Episode 29: Meet Jersey Josh Cronin Josh is THE man for window cleaning resources. As podcast host of WCR Nation, he spends his time giving advice to over 100 people daily. He knows his stuff. Looking for just the right color of shammy? Josh has you covered. But like most window cleaners, his passion for the squeegee started as a side hustle. After realizing he could turn it into an actual business, he started USI. In pre-YouTube days, this was a real challenge. Finding resources was more complex than mining cryptocurrency, but Josh was able to grow his business for 15 years. After selling it, he become a sales representative for Window Cleaning Resource and recently bought the renowned American Window Cleaner Magazine. You won’t regret tuning in to this walking encyclopedia of window washing. Enjoy!
“Its like riding a bike in the sand, you know kind of where you’re going, but you don’t know how you’re going to get there.”
“More people have dreams than they have goals…
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Apr 7, 2022
Episode 28: What Meaghan Likes Likes
What Meaghan Likes Likes Meaghan Likes LOVES business, especially home businesses. She grew up in an entrepreneurial family and jokes, “I was more active in the chamber of commerce at the age of twelve than the people in my town.” This passion for all things business has led her to some interesting jobs: over 60 for 75 employers in her short 35 years of life. Armed with a deep well of knowledge, Meaghan has harnessed her passion for people and payables to her five successful business ventures. Meaghan masterfully manages these with the help of- you guessed it- automation. Meaghan shares many resources and what has worked well for her. But it's not all bottom lines and benjamins for Meaghan. While we all want to work less and earn more, Meaghan also shares the prevailing purpose she has for implementing the 80/20 principle. Enjoy!
“Angels singing, all the things happened the first time I opened a QuickBooks file”
In this episode we discuss:
* 19:45 Meaghan fired 98% of her…
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Mar 31, 2022
Episode 27: Meet Troy Howard of SoTellUs.com
As founder and CEO of the website and app SoTellUs.com, Troy Howard has built his career around helping the small business owner thrive.
His secret: automation.
Find out how automation can not only decrease your workload while maximizing profits, but also help you stay competitive for whatever the future may bring. Listen in as Troy brings the numbers to explain how he can turn your reviews into actionable marketing.
In this episode we discuss:
*
12:10 Automating to increase efficiency and avoid the profit roller coaster
*
29:09 Nine out of ten people will pay more for this….
* 46:16 “Perfection is the enemy of profit”
Resources from this episode: Learn More About SoTellUs: www.sotellus.com Schedule a Demo of SoTellUs: www.sotellus.com/nick Got Questions? Email Troy at troy@sotellus.com Also, SoTellUs wants to give our listeners 50% off. Give the promo code: 80/20 to their sales team and you will get 50% off of the monthly fee for life.
Resource pack at 8020serviceb…
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Mar 24, 2022
Episode 26: Meet Jim Dubois
Jim Dubois is The Godfather of the squeegee. He has been in the window washing industry for almost three decades. As a teen, Jim knew one thing for certain: he wanted to be an entrepreneur. After growing his first business to 600 storefronts and 300 residential homes, Jim sold it and was ready for a new goal. One fateful day and a mattress store with dirty windows inspired him to start again, and that’s how Squeegee Pros began in 1996. Listen in as Jim explains his methodology for hiring events and offers sage wisdom on everything from systemization to pricing.
“People will pay for the best”
“We’re in the land of opportunity… there’s nothing wrong with making a lot of money”
In this episode we discuss:
* 13:08 The interesting interview process
* 34:29 An experiment in pricing
* 49:10 Jim’s seven systems helped one company’s monthly revenue go from $0- THIS in 26 months
Resources from this episode:
Find out about Squeegee Pros
Want to talk shop with Jim?…
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Mar 17, 2022
Episode 25: Meet Tony Morgan
Meet Tony Morgan Are you looking to sell your service business? Tony Morgan is in mergers and acquisitions for Fleet Wash and he has the inside scoop on what it takes to have a sellable business. Tony shares parts of the process and what acquisition companies look for. However, Tony didn’t start here. Tony helped grow and run Krystal Klean with his family for more than 20 years. He knows the cleaning industry and has some great advice to help you grow your own business as well.
“It’s embarrassing, but it was better when I walked away”
In this episode we discuss:
* 14:24 What it takes to have your company ready to sell
* 27:02 Tony’s 80/20 lever: fish in the right pond
* 31:41 Parting wisdom from Tony; just change one thing
Resources from this episode:
Are you ready to sell? Learn more about Fleet Wash here
Want to reach out to Tony? Check out Krystal Klean
Guest suggestions? Email me at sid@the8020show.com
Get a copy of Perry Marshall's excellent book 80/20 Sale…
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Mar 10, 2022
Episode 24: The King of Pressure Washing, Jason Geiman
Jason Geiman lives to help people, but serving others doesn’t always pay the bills. After many years as a firefighter, Jason started pressure washing as a side-gig to gain financial freedom. Jason grew his business, learning ALL the mistakes the hard way. After selling his business, he has his eyes set on a new project. Jason’s next goal: “to help people be successful and have financial freedom”. Help Jason reach his goal by listening in.
“Open your wallet or learn how to do it”
“Take action and be positive and things will happen”
In this episode we discuss:
* 11:45 Money bushes? This inexpensive marketing strategy has an unexpected payoff
* 18:27 The magnifying glass; Jason has sage advice for the best time to fix a problem
* 21:11 Can pressure washing save the world? You won't want to miss this story
Resources from this episode:
Find Jason on Youtube
Or listen to his King of Pressure Washing podcast
Ladders + lights = new opportunity Find out how to sta…
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Mar 3, 2022
Episode 23: Howard Partridge is Phenomenal!
Howard Partridge What does it mean to be phenomenal? Howard Partridge is the founder of Phenomenal Products; business systems that can change your business distinctively and rapidly. His message: YOU are phenomenal. Your business can be, too. Howard’s life story might read like the “American Dream”. Howard grew up on welfare and now owns a multi-million dollar turnkey business, but becoming phenomenal didn’t happen by accident. Howard learned from the best. Listen in as he shares the wisdom gleaned from those around him and what it takes to be phenomenal.
“The best life lesson I’ve learned: find the person that is doing it the best and copy that person”
In this episode we discuss:
* 5:49 A phenomenal journey begins…
* 31:11 Three ingredients for a phenomenal business: systems, people, and leadership
* 49: An unexpected, but phenomenal conversation….
Resources from this episode:
Learn more about Howard and his Phenomenal Products here
The book that changed…
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Mar 1, 2022
Espresso Episode with Shawn Day
Shawn Day Are you gearing up for the spring season and working toward being fully staffed? You might be behind the ball already. Shawn Day is the Managing Director of BlueSkies Services. He founded, managed, and sold his own cleaning business; Shawn knows the service business industry inside and out. His motto: "always be recruiting". He’s here to answer all the questions you need to know to be prepared and ready to hire your ideal employee. You won’t want to miss his responses to: What are our ideal employees doing right now? What do our ideal employees really want? Where do you find them? What’s a solid process on getting them hired? Shawn flips the script on the normal hiring process and he brings the receipts on how to compete with major corporations for your biggest sale: the employee.
“The most important customer that we have is the employee.”
In this episode we discuss:
* 6:53 The biggest game changer in the job market in the last 5 years
* 9:47 Wage wars are ov…
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Feb 28, 2022
Espresso Episode with Dom Williams
Dom Williams Dom who? You won’t forget his name after this episode. Dom Williams started his first business when he was twelve years old and launched C&C Cleaning right out of high school. He has entrepreneurship and innovation running through his veins. Utilizing his the lessons he learned struggling to fill positions within his own service business, Dom developed HireWho, a hiring platform that automates and streamlines the whole process. Dom explains all of the "who's" in the hiring process: who is your competition? who is your ideal applicant? who is slowing down your recruitment process? Our conversation is packed with actionable advice that can help you work less and hire more. Enjoy!
“Market to your number client: your employee”
In this episode we discuss:
* 10:02 Dom breaks down the major differences between the hiring process in today’s market, compared to the bygone days
* 32:36 The most important question to ask an applicant
* 39:02 One stat you need to kno…
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Feb 24, 2022
Espresso Epicode with Ben Brickson
Ben Brickson The crux of the 80/20 principle is doing less and earning more. But the work still must get done. In this episode I talk to an expert in the field of hiring and recruiting, Ben Brickson. He is the founder of Talent Link, a Minnesota based recruiting firm with 15 years of experience. Ben goes into detail on how to overcome the challenge of competing with big businesses to attract workers. He answers everything you need to know to fill those empty positions how to reach the most candidates, including some referral sources you might not have considered. If you’re struggling to find good help, you won’t want to miss this one!
“I’m chasing… I’m putting them in my phone and calling them everyday.”
In this episode we discuss:
* 20:24 What will win over employees?
* 34:11 “New phone, who dis?“ The challenge of communicating with the new generation of workers
Resources from this episode:
Do you have a question for Ben? You can reach him at (612)964-6942 o…
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Feb 24, 2022
Episode 22: Wesley Bloeme - Wise Guys
Wesley Bloeme-Wise Guys At 26 years old, Wesley Bloeme, owner and founder of Wise Guys Pro-Wash, embodies the best qualities of the Millennial generation: utilizing the abundance of internet resources to become the master of his future. With YouTube and Audible as his teachers, this “wise guy” turned his summer side gig into a seven-figure business. Wesley recounts how his personal mantra of constant improvement enabled him to graduate from college debt free and earn the title of “Atlanta’s #1 Rated Power Washing Company”. You don’t want to miss this one!
“There’s a difference between obsessing and optimizing”
“I want to play the game of business trying to win, not trying not to lose”
In this episode we discuss:
* 5:20 Welsey answers why he chose power washing: “It made sense until I realized you had to know how to turn the machine on..”
* 10:03 Minimal changes, million dollar results? See how!
* 39:49 An “Audible” mindset; how to read a book to…
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Feb 17, 2022
Episode 21: Let’s Hear Ellen Rohr!!
Ellen Rohr Self-styled “dirty jobs girl” and “plumber’s wife”, Ellen Rohr is a firecracker and her insights are just as lively. As COO of Zoom Drain franchise, she found the silver lining in the pandemic. She and her team used the time to regroup and will “nearly double in size in short order”. Ellen is an industry icon, a columnist for Huffington Post and commentator for several business magazines.
Ellen might seem to have it all now, but the learning curve was steep and there were plenty of clogs along the way. Ellen’s wisdom flows freely as she recounts the mistakes she’s made and how you can avoid them. She dishes on everything from work fashion and marriage advise to getting your customers to pay more. Finally, Ellen spills the secret about the superpowers of the service industry and how to harness your teams hidden potential. Enjoy!
“You can raise your prices as often as you raise your self-esteem”
“It was super sexy, He taught me how to read a balance…
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Feb 10, 2022
Episode 20: Danny Kerr-From Poverty to Prosperity
Danny Kerr-From Poverty to Prosperity What is 5 hours of your time worth? Danny Kerr, cofounder of Breakthrough Academy, has helped over 400 small service businesses maximize their growth and profits. He shares his cheat sheet on how to get back 5 hours of your time each week to invest in a more prosperous future. We discuss everything from franchising to systems to simplifying your business. Listen in to find out how Danny and his team have streamlined, automated, systematized their processes helping companies go from 1 million, to 20 million, and beyond.
In this episode we discuss:
* 14:19 Danny Kerr’s cheat sheet to saving 5 hours a week; “To make real change, it takes real time.”
* 28:44 Danny answers the question, “How can someone growing service business simplify it to increase profits?”
* 39:40 One last take away from Danny Kerr
Resources from this episode:
Learn more at www.btacademy.com
Danny Kerr’s challenge to help you get 5 hours back each week
Get t…
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Feb 3, 2022
Episode 19: Curt Kempton 2021
Curt Kempton – As a former competitive mountain biker, Curt Kempton brings his diligence and enthusiasm to every endeavor. Curt’s latest project, Responsibid, perfectly aligned his ability as a sales psychology wizard with his experience as founder and former owner of 5 Star Window Cleaning. In this enlightening conversation, we discuss everything from how Curt keeps it fun to developing your company in such a way that you can fulfill your promises. Enjoy!
In this episode we discuss:
* 8:17 Redefining what productivity looks like
* 24:53 Designing the customer journey to attract the customer you want
* 51:30 Is your guarantee scary? Here's why it should be.
Resources from this episode:
If you want to test drive Responsibid, we have arranged special pricing just for our listeners. Click here for full details: Responsibid Special for 80/20
(If you try it out, we will send you a sexy 80/20 Show mug - email me the receipt here: sid@the8020show.com)
Check out the chat featur…
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Jan 27, 2022
Episode 18: Perry Marshall and the Genius of 80/20
Perry Marhsall wrote the best seller, 80/20 Sales and Marketing. You might also know him as the author of the world’s best selling book on internet advertising, Ultimate Guide to Google Ads, or possibly recognize his name from FORBES as one of the most expensive business strategists in the world, but Perry’s journey didn’t start that way. It started in the same place you may be at right now. Perry explains how one epiphany changed the trajectory of his life. Listen in as he discusses his journey from struggling industrial business to business sales guy, and certified “Amway Kool-Aid drinker”, to an influential business marketer.
We dig deep into the underlying principle behind the 80/20 concept. Our discussion is peppered with nuggets of knowledge you don’t want to miss: from chaos theory and fractals, to how the best start to your day will maximize your potential. His book and insights will revolutionize the way you market and run your business. Enjoy!
“The future belo…
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Jan 26, 2022
What’s New in Season 2?
Season 2
New music
New style
New guests
and a whole lot more.
We release anew episode every Thursday.
interspersed with Micro episodes called "Espresso Episodes" that handle timely, current needs. These are topics that are hot right now.
I find the experts to answer the most widely asked questions, in real time.
See you on the show.
Sid
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Aug 9, 2021
Episode 17: The One with Joshua Latimer
Josh upped our game
We have a series of "$10,000 Ideas" from our BBB mastermind.
When I told him about it, he simply stated he would share a $100,000 idea. And he did. Honestly, it's worth a whole lot more than that. Enjoy.
Resources from this episode:
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 9, 2021
Episode 16: Meet Nick Thurston
Nick Thurston…
Is not afraid.
He bought his uncle’s high rise window cleaning business in San Francisco.
He has rappelled off very tall buildings, and he is growing his business fearlessly.
His $10,000 idea might surprise you with it’s simple effectiveness. Don’t miss his low cost way of getting huge clients.
Meet Nick Thurston
Resources from this episode
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More
for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 9, 2021
Episode 15: with Brandon Vaughn
Brandon Vaughn is one of the most dynamic operators, and business builders in our industry. One great key to his success:
He executes quickly.
He takes fast action.
You are gonna love this episode.
Automate Grow Sell and the Conquer Coaching Program AGSconquer.com
Get Perry Marshall's 80/20 Sales And Marketing for 1 Penny + Shipping.
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Apr 17, 2020
Episode 14: Kedma Ough - Funding in Funky Times
Kedma truly is a small business super hero.
She is a creative and staunch advocate for business owners to execute and win.
As the author of Amazon Best Seller Target Funding, she has spent a decade showing small businesses where to find and get grant funding and other assets, credits, breaks and benefits.
>> get her book, read it and find some funding.
Other resources:
Book: Stephen Key 1 Simple Idea
Marketing During and After a Recession - PhD research paper 2015
Connect with Kedma on LinkedIn
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Apr 6, 2020
Episode 13: Chad Johnson - Principles and Pivots
Chad Johnson is a very astute businessman.
The CEO of a strong 7 figure manufacturing business, that he visits only once per month. He also coaches 12 groups within Dan Sullivan's Strategic Coach program (he is my coach).
He shares the power of renewal through free days, principles of maximizing (exponentially) your value, and some pretty amazing, creative examples of innovating and adapting to the new world of covid - crisis.
Here the main resources from his interview.
Kolbe A assessment (this is the main one we use at our business)
Clifton's Strength Finder
DISC Profile
Print Profile
Strategic Coach
4 Questions to help you find your "Unique Ability"
• Am I passionate about it?
• Do I have superior skill in it?
• Does it give me energy and / or put me in flow?
• Is it an area of never ending improvement?
80/20 Sales and Marketing for 1 cent plus shipping
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Feb 13, 2020
Episode 12: with Tim Francis and Great Assistant
Tim Francis combines a level of genius with true Canadian kindness.
One of his passions is helping entrepreneurs maximize their time by offloading the hundreds of time sucking, low level tasks.
If you feel constantly overwhelmed with the myriad of low level tasks that continue to hold you back from your greatness, or, if you just want to know what freedom tastes like, go to Great Assistant and learn more about how Tim and his company can help give you freedom.
Resources from this episode:
Tim Francis - Great Assistant
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, and give us review.
If you love it - share all over the place!
Why? Because it will help someone improve their life and business. Thanks!
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Dec 9, 2019
Episode 11: All about the BBB - with Mike Dahlke
A bunch of listeners have reached out to ask me more about the BBB.
Business, Bourbon & BS
After 10 episodes, all featuring a BBB participant and their $10,000 idea,
it's no surprise you want to know more. And learn how to be a part of it.
I got together with Mike Dahlke, and we had a conversation covering all the details and secret sauce as to why it is so effective for the folks that qualify to come.
Listen in, and find out more. Find out if BBB is for you, and if you might qualify.
And, it's always fun to hang out with Mike.
The BBB application is here:
www.ampmastermind.com
More resources
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone impro…
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Sep 11, 2019
Episode 10: The one with Joshua Taylor
Meet Joshua Taylor
From side gig to over 20 employees in a few short years, Joshua as a sharp operator.
He is growing fast and he is growing profitably. He actually shares two $10,000 ideas.
One for residential service and another for commercial (which is easily worth $50,000+)
Fasten your seatbelt, and meet Joshua Taylor
Resources from this episode:
Send Jim
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Sep 11, 2019
Episode 9: The one with Gabe Torres
Meet Gabe Torres
If I had to give this one a short title, I would call it
"Selling Without Fear"
When we spoke, he had just closed over $3,000 in new business
from over 2,000 miles away. And this is cold marketing sales.
You are going to love Gabe.
Resources from this episode:
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 2, 2019
Episode 8: Meet Daniel Dixon
Daniel Dixon…
Has an unusual perspective on his business.
He started his floor care business after he had served in the military, became an officer, got his MBA, and started his corporate job. So he is a business owner - not an operator. See if you can get into his frame of mind. It will help you see your business from the outside.
Meet Daniel Dixon.
Resources from this episode:
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Aug 2, 2019
Episode 7: The one with Joshua Gray
Joshua Gray
“We are a health and safety company that provides pressure washing”
Joshua is a bit of a renaissance man, with a love for history and fundamental principles.
I got to take a look at his library while we recorded.
He covers the reason they focus on safety as a competitive advantage and relational capital (his $10,000 idea from BBB.)
Meet Joshua Gray
Resources from this episode
The Complete Works of Plato
Xenophon: Conversations of Socrates
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Jul 30, 2019
Episode 6: Michael Kaplan Part 2
Michael Kaplan thinks like a business owner.
He bought a carpet cleaning company and took it from $300k his first year to $18 million in 12 years. It was a wild and fast ride.
Michael is both smart and funny. We got carried away with the rich insight he brought to the show. So we divided it into 2 episodes.
Meet Michael Kaplan
Resources from this episode:
Artisans & Assholes Podcast - episode 57 http://bit.ly/2QVf3en
The Automatic Customer by John Warrillow
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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Jul 30, 2019
Episode 5: The one with Michael Kaplan Part 1
Michael Kaplan thinks like a business owner.
He bought a carpet cleaning company and took it from $300k his first year to $18 million in 12 years. It was a wild and fast ride.
Michael is both smart and funny. We got carried away with the rich insight he brought to the show. So we divided it into 2 episodes.
Meet Michael Kaplan
Resources from this episode:
Artisans & Assholes Podcast - episode 57 http://bit.ly/2QVf3en
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More
for one penny plus shipping (we worked out a special deal for our listeners) Just click here
Jay Abraham
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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May 7, 2019
Episode 4: The One with Jared Skinner
Meet Jared Skinner
How can you add $200 - 400 extra weekly profit for 2 -3 minutes of work?
You will find out when Jared reveals his BBB $10,000 idea. Sometimes, pockets of profit are super simple and right under your nose.
Jared worked in the financial services markets (stocks, options, commodities, FOREX) and later ran a crew that marketed pest control (they added over $2 million of recurring annual revenue in under 6 months).
Now the owner of VUE Window Cleaning in Denver CO, he is in his 6th season. And making waves in the market place. Get ready to simplify and profit.
Show Resources
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone i…
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May 7, 2019
Episode 3: The One with Mike Dahlke
Meet Mike Dahlke
His business adventures started when he grew a company from $60,000 to over $3 million.
The journey hasn't been all roses (his first employee showed up on the first day wearing a t shirt that said, "This is My Beer Drinking Shirt") as you will hear.
Mike started the BBB - Business Bourbon and Bullsh** - and built a framework for "The $10,000 Idea" he executed the idea he shared to the group. A simple idea that pulled over $120,000 of new proposals for a measly $400.
ALSO...at the 10 minute mark, Mike reveals his concept of "_____ not _____." When you grasp it, you will freak out at the simplicity and power of this idea. He is smart, insightful, modest and loves the whole business enchilada. You WILL learn a ton from Mike. Grab a notepad. This one is hot.
See you on the show.
Resources
Strategic Coach Podcast
"Things They Don't Teach You at Harvard Business School" by Mark McCormack
www.bidslotter.com
Get a copy of Perry Marshall's excellent book 80/2…
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May 7, 2019
Episode 2: The One with Dan Platta
Meet Dan Platta
Although he mans the helm of a multi million dollar cleaning service company in Minnesota, Dan is as humble as you can get. But when he reveals his $10,000 idea, make sure you have a pen and paper ready. His "Apex Method" can catapult you into a new dimension in your business.
Resources
Contact Dan Platta: dplatta@blueskieservices.com
yourblueskies.com
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we worked out a special deal for our listeners) Just click here
If you like the show, tell your friends, share on social media, subscribe on iTunes (or wherever you listen) and give us a review.
Why? Because it will help someone improve their life and business. Thanks!
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May 7, 2019
Episode 1: The One with Bobby Walker
Bobby Walker - Man of Action
Not only does Bobby look like Stone Cold Steve Austin (probably even better looking),
he is also a business execution badass. Downsized from his corporate job, he vowed
to build a business and secure a more solid future for his family.
A true man of action, Bobby started his cleaning business, TRT, the same day he
left the corporate world behind. Filled with humor, energy, and an infectious
attitude - you are going to love Mr. Walker.
And when you hear the 2 sentences he says to every customer that gained an extra $4,000 in weekly revenue at the time we recorded... well, you are going to really love this guy!
You might even applaud.
Now meet Bobby Walker - man of action.
Resources
Bobby Walker's Podcast "The Journey of the New Entrepreneur"
Keith Kalfas Window Cleaning Blueprint on YouTube
Get a copy of Perry Marshall's excellent book 80/20 Sales and Marketing - The Ultimate Guide to Working Less and Making More for one penny plus shipping (we…
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May 4, 2019
Episode 0: The 80/20 Principle
So what's this all about?
What is the 80/20 Principle, and how can you harness it in your business and life to "Work less, Earn more, and Be free?"
This short intro gives you the lowdown, and will set the framework to see how small efforts can bring you huge results.
Welcome to the 80/20 Show.
Sid
Quick Bio
Hi. I'm Sid Graef and I own 2 boutique service businesses in western Montana.
Both are highly automated and profitable. One is a window cleaning company with 15+ employees
and the other is an auto detailing company with 4 employees.
We started the window cleaning in 2003 and ran it as a typical owner operator for a decade.
When we decided to grow and automate it, we went from averaging 100 new customers a year,
to over 100 new customers a month. Now, it runs almost completely without me. (I still like to handle the marketing and PR)
We bought the auto detail business in 2017. It consisted of a box of odd supplies and a website.
It now generates a mid 6 figure revenue, a…
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