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Sports Loft Podcast
Sports Loft works with the most exciting tech startups in sport and entertainment. Listen for our network’s insight into sport, entertainment, investment and technology.
Jan 24, 2023
Bouncing back: the resilience of live sports events
Across Europe and the United States, sports events are selling out. If venues seem packed, it’s because they are: the UK cumulative attendance record was broken last year with 76.2 million people attending sport in 2022. This prompted us to ask two questions. Firstly, has sport bounced back from the difficulties of the pandemic era? And, secondly, what can rights holders and venues do to capitalise on this in the face of a shifting economic landscape? To discuss all this, we welcome to the podcast Ari Daie, CEO and founder of Sports Loft member company FEVO, and Nathan Homer, chief commercial officer of the Queen Elizabeth Olympic Park. Nathan and Ari are the perfect guests to discuss these trends, with perspectives that cover making the ticket buying process easier and more social, and ensuring the live event is enticing and exciting as possible. As Nathan explains, demographics are shifting and fans expect more from their ticket than just 90 minutes of sporting action – from selfie spots and shopping, to quality food and halftime shows. This is forcing venues to evolve, shifting to a “ticket plus” model, built on a premium economy experience. In this episode we reference: * Sports Pro Media – Study: Women’s sports attendance growth helps set new annual UK crowd record * Evening Standard – Is the party over for hospitality? The rise of ‘premium economy’ in the match day box
Dec 14, 2022
US soccer post-World Cup, ChatGPT and the growth of DTC
This year's World Cup might be about to reach its crescendo, but at Sports Loft we're already looking ahead. In this week's roundtable podcast, with an eye on the 2026 World Cup, we ask whether the US can realise its potential of becoming a soccer, ahem, football superpower and debate what's helping and what's hindering its national and domestic teams on their respective journeys. Our panel also discuss whether the launch of ChatGPT marks the true beginning of the Age of AI with respect to, and even find time to dig into why the sports sector is seeing a proliferation of new direct to consumer (DTC) products from rights holders, such as FIFA, Manchester United and others. In this edition of the Sports Loft Podcast, host Yanni Andreopoulos is joined by Daniel Kirschner, the president, CEO and co-founder of Greenfly, and Nick Goggans, co-founder and CEO of Pumpjack Dataworks. Making his debut on the pod is Pete Burns, VP of Commercial Strategy at Deltatre, who works with leading rights holders to develop their strategies for growing their own DTC business. In this episode we reference: * Hypnotoad and its adoption by the TCU Horned Frogs as their mascot. All glory to the Hypnotoad.
Nov 29, 2022
Reviewing our 2022 predictions and forecasting 2023
Each winter our head of strategy, Andy Selby, sits down with his crystal ball, a highlights video of Hull City’s 13/14 season and a hefty body of research, to predict the major trends that will impact the world of sports, media and tech in the coming year. This also gives us the annual opportunity to look back at the previous year’s predictions and see what came true and what didn’t. In this week’s podcast we do just that, with host Yanni Andreopoulos and Sports Loft CEO and founder, Charlie Greenwood, joining Andy in assessing the 2022 forecast, as well as casting an eye ahead to 2023 and what the year has in store.
Nov 17, 2022
The pros and cons of hiring talent from big tech
Kicking off a new series on the podcast, we brought in two of our members' CEOs, plus a bonafide industry expert, to discuss some of the key topics to have hit their in-tray this week. Regular host Yanni Andreopoulos was joined by Don White and Nathan Peterson, CEOs of Satisfi Labs and Tagboard, respectively, as well as sports sponsorship and comms guru Andy Sutherden. Andy has counselled major brands such as HSBC, Procter & Gamble and Adidas, led the sponsorship planning and activation for six of the major sponsors at London 2012 (and subsequent Olympics), and today advises companies from startups to FTSE 100s on partnership strategy. First up for dissection was the pros and cons of growing startups hiring talented people out of the big tech companies. We then turned our attention to the idea that many Silicon Valley VC firms are seeking returns so vast that they're overlooking viable investment opportunities in order to discover the next 'super unicorn'. ----more---- In this episode we reference the following article: * Napkin Math – Venture Capital Is Ripe for Disruption
Oct 31, 2022
Kiki Mills Johnston: supporting female founders, athletes and investors
Kiki Mills Johnston is full of admiration for founders. "They just see through blockades," she says. "They see how to cross mountains and figure out how to get things done. That's why we do this job – it's just so inspiring to speak with founders every day." Kiki is our podcast guest this week, and in a wide-ranging conversation, we learn what drew her to the industry, the sectors that are exciting her right now and how she's working to improve the representation of women across the VC space, the startup world and the sports industry. We also dive into the founding story of Drive by DraftKings, its investment thesis and what the team looks for in the founders behind potential investment opportunities. Drive is an early-stage VC firm led by CEO and managing partner Meredith McPherron. It focuses wherever sports meets tech and media, counting Sports Loft member FEVO, fitness wearable scale-up Whoop and publishing platform Just Women's Sports among its portfolio. Its founding partners include sports betting company DraftKings and VC firms General Catalyst, Accomplice and Boston Seed Capital.
Oct 18, 2022
Investing where sports connects with the world
Our 'Investor's View' series continues this week with Nikhil Bahel, managing partner at Elysian Park Ventures. Nikhil heads up Elysian’s London base, with the goal of broadening the footprint and horizons of the Los Angeles-based firm. We were keen to catch up with him to discuss the rapid growth around women’s sports versus traditional franchises, and dive into what Europe can learn from the American sports model. The conversation also spanned the hangover of the pandemic and its impact on the sports ecosystem. “Coming out of the pandemic when no live sports had been played, I think it made everyone sit back and say, ‘is our model working?’ And the ones who came out of it well were the US sports franchises,” says Nihkil. “There is a precedent where the US teams and leagues have got the model right from a commercialisation, monetisation and professionalisation perspective. I think there’s been an acceleration of the European leagues and federations across sports looking at the US sports model and asking, ‘how do we replicate that?’” Looking ahead, we also discuss where Elysian is looking for its next opportunities. The surprising answer? Don’t ignore what's going on in the Web 2.0 space. Elysian Park is the private investment arm of the LA Dodgers Ownership Group and counts more than 50 companies within its portfolio, including Sports Loft member Greenfly, football publisher Copa90, personal fitness app Freeletics and betting platform DraftKings.
Oct 3, 2022
Move.ai – where artificial intelligence meets the metaverse
Imagine being able to exactly capture how Ronaldo steps over the ball in the World Cup final, how Serena Williams serves during a crucial Wimbledon set, or how McIlroy tees off at the US Open. Now imagine off the shelf action cameras and some AI-powered software being the only tools needed for the job. No ping pong ball sensors. No silly suits. No specialist studios. That’s the promise of motionless motion capture developer Move.ai, Sports Loft’s newest member. In this episode, Yanni chats with co-founder Ant Ganjou to hear more about “where artificial intelligence meets the metaverse.” Along the way, we learn how capturing athletes movements on the field of play will become the most valuable IP in the media industry, discover the implications for gaming and movie production – in both the amateur and professional fields – and explore the disruptive potential of reducing motion capture costs from the hundreds of thousands to hundreds of dollars. “That’s the beautiful thing about computer vision, the beautiful thing about AI and the beautiful thing about being in the software business,” says Ganjou. “Within six or eight weeks anyone anywhere on the planet – whether you're in Sub-Saharan Africa, or native Chile or in an Alaskan substation, you can literally download an app and start incredibly high fidelity motion capture. It's designed to reach hundreds of millions of people and to create truly scalable animation.
Sep 20, 2022
The nuances of growth stage investment, with Jasmine Robinson
The fourth in our 'Investor's View' series welcomes Sports Loft advisory board member and partner at Causeway, Jasmine Robinson, enabling us to dive into how growth-stage venture capital differs to early investment models. Along the way, the conversation touches upon using angel investment as a 'foot-in-the-door' strategy, the challenges of investing in B2C businesses in a downturn, and what makes web3.0 startups such an interesting proposition in these times. Causeway, founded by Wyc Grousbeck, Bob Higgins and Mark Wan is one of the most respected names in growth-stage sports, media and entertainment investment, with a portfolio that spans broadcasters such as FloSports, rights holders like Formula E and tech scale-ups like Zwift and Freeletics. So, it's fascinating to hear what it takes to keep an ear to the ground across all these verticals within the sports environment. Jasmine also explains her relationship-driven approach to seeking out Causeway's next big investment, discusses how to have tough conversations with founders and the Causeway style of nurturing their portfolio companies. "Because we're so relationship-oriented, one of the things that was really hard about the pandemic is that we like to have a handful of personal interactions with the CEO and management team prior to making an investment," Jasmine told us. "We don't really like having to do everything over Zoom, so we're glad that the travel is more back to normal. We really go try to spend dedicated time and show up and get to know the team – to gather as much information as we can – as well as just be really clear about the kind of partner we are. And make sure that that's really what the management team is looking for." Our host Yanni calls Jasmine, "one of the smartest people around", so have a listen and learn why.
Aug 22, 2022
Investing in the shift in consumer spend and interest
“What we realised early on is that the consumer sentiment is shifting," says Deepen Parikh, Partner at Courtside Ventures and guest on this week's Sports Loft Podcast. "When you look at a younger consumer and the way they interact with sports – whether it’s through live streaming or audio, whether they’re fans of a team or players, even what they view as sports – these were all areas that were dramatically shifting.” When Courtside was founded in 2015, it was this realisation that informed the investment strategy of the New York firm, leading to successful early stage backing of startups operating across the sports, tech and media landscape, including adjacent sectors. Part of the founding team, Deepen instrumental in Courtside's involvement in sports media giant The Athletic, personalised nutrition business Gainful, esports and lifestyle organisation 100 Thieves, and many more. We caught up with him to dig into where he sees the opportunities today (and which sectors Courtside is avoiding), to find out what VCs can offer founders beyond the funding itself, and to ask how the firm goes about making its investment decisions. Here's just one nugget from the conversation: "We like taking models that we know really well in the US, and then finding what we believe are the most compelling teams in more nascent markets but where the TAM is incredibly large and so we're diving [into sports gaming] really heavily," says Deepen. “We’re looking a lot more at wellness as a category, nutrition, and a lot of other areas that we think there's a lot of growth opportunities that are still fairly nascent. So every fund within the world of sports, collectibles, gaming and wellness we’ll go really deep in a couple of areas. Our goal is to talk to as many companies as we can to understand the market landscape and ultimately make investments in areas we think we can be really helpful to the founders in.”
Jul 25, 2022
Uncovering opportunities in sports, tech and media
"You're working with imperfect information, trying to piece things together. It feels like a puzzle: should we or should we not make an investment in this opportunity?" That's how Lance Dietz, partner of KB Partners, describes his job of identifying successes and investing across the sports, tech and media startup landscape. It's a turbulent time for the investment space, as well as the wider economy, which seemed the perfect time to catch up with Lance to discuss all aspects of the industry. Our discussion spans how best investors can provide value for their portfolio companies beyond cold, hard cash, the opportunities around Web 3.0, how to best engage with the Gen Z audience, and the pros and cons of operating a compact investment partnership. Lance joined KB Partners in 2018, as part of the investment team after spending time as an investment banker with JP Morgan. Prior to that, he was an officer and engineer in the US Army, stationed in Germany, Afghanistan and across the US. He also played competitive basketball at West Point in the Patriot League. Among the many insights offered up by Lance, one was that now might not be such a bad time to invest as it might seem. "Now could be a great time to be supporting companies and founders in spaces that you find attractive with models that are sustainable and valuations that have become more rational," he says. "I think if you capitalize those those companies well and give them enough runway, you could build a really attractive portfolio in the next twelve eighteen months at prices that seem less frothy."
May 6, 2022
What early-stage VCs are looking for
As far as strategic investors goes, having a direct line into tech giants Microsoft and four-time Superbowl winners the Green Bay Packers is a pretty good starting point! In our latest issue of the Sports Loft podcast, Cordero Barkley, Partner at TitleTown Tech, shares his story from college athlete to early stage VC, and how as a firm TitleTown Tech are supporting the growth of their portfolio companies, including our very own Slate. Cordero also gives us a sneak peek to where their focus will lie for their second fund, including which aspects of NFTs and the metaverse look post appealing for investment. Our favourite quotes: “Leveraging the connectivity that we have in marketplace…, that's one of the perks of having the Packers and Microsoft, you can really get connected to anyone in the world and pick up the phone to call someone to say hey, we have a company that fits your thesis would love for you to take a look at it.” “The founders are taking all this risk, they’ve…
Feb 25, 2022
Bringing an outsider’s approach to the sports media industry
The sports media landscape is evolving rapidly, and navigating and understanding that evolution can at times be tricky. With the likes of TikTok driving a push to short form content, but Netflix demonstrating clear demand for binge-worthy episodic series, how should rightsholders be deploying their time and resource to deliver value to fans and partners? In this episode of the Sports Loft podcast, we are joined by ATP Media's Chief Strategy Officer Nick Bourne as he takes us through his journey as commercial lead at sports media disrupter Copa90 to his position at one of the biggest rightsholders in the industry. He shares his perspective on how the industry should be approaching its content strategy today. Throughout this journey, Nick has brought an outsider’s perspective to the industry, whether through driving a disruptive brand and new content formats at Copa90 or bringing different approaches to the tennis world.
Jan 14, 2022
Innovation in Fan Experience
The Atlanta Hawks’ State Farm arena has been ranked as the best NBA Game experience in both 2019 and 2020. With the focus on the game experience in the NBA and heightened consumer expectations, that’s no mean feat – especially when, in the first year they won they award, the team wasn’t doing well: “When the team’s winning, the beer is colder and the hotdogs are warmer.” So for teams, how can you deliver a better experience for the fans across all aspects of their experience – from before the game, at the venue and after the venue. How do you help them get the information that they need to ensure that they have the best experience? How do teams compete against other ways that people can spend their time? In this episode, Yanni spoke to Donny White, CEO at Satisfi Labs and David Garcia, Senior Vice President, Experience & Innovation at Atlanta Hawks. They discussed the approach that led the Hawks to be ranked as the #1 gameday experience in the NBA, what David has been…
Oct 15, 2021
Building B2B Brands
It used to be that all the most exciting marketing happened in the B2C space - those were the campaigns that won awards and got featured in industry press. The B2B marketeers were solid, reliable but not that interesting. Not any longer. A world of always-on consumers has forced B2B brands to totally re-think how they talk with their consumer. The B2B tech buyer is the same person who is buying the Vans trainers and subscribing to Netflix. They want personalisation, content relevant to their interests and businesses who share their values. B2B marketeers have had to up their game. For early stage companies, this is a challenge. How do you deliver the quality of marketing and content across multiple channels with limited resource and budget? How do you build a consistent message when the product is evolving so fast? But equally, in the early days of a startups’ journey, companies are focused on understanding their customer’s needs and building an initial product that they can sell…
Aug 27, 2021
Innovation in the sports broadcast
Sports fans have got so many channels that they might subscribe to – and in many cases they are driven by which channel has the rights to whatever they want to watch. However, the experience of watching a game is varying more and more between broadcasters as the channels seek to differentiate themselves – whether it’s through cameras, commentators, interactivity, graphics or studio presentation. Consequently, the need to innovate (and sometimes innovation for the sake of doing something different) becomes more important for content owners. How can the broadcasters get the fans to watch just a bit longer? How can they provide the fans with a differentiated experience that enables them to have their voice heard or to access more complementary content on their phone? How is interactivity changing the presentation of the broadcast? How do they have to compete (or compliment?) the teams, leagues and athletes who are becoming content producers in their own right? How is on-screen tale…
Jul 29, 2021
Building great products in sports and media
When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your product better than the alternatives out there? What have you done to make your product as simple to use as possible? How are people using your product? Are users returning? Will anybody buy it? This product focus is vital in the world of sports, media and entertainment. Why is the fan going to choose this product over all the other options they have? How can the product be applied to the workflows of a major event or the constant “always-on” of a league season? What can teams, leagues or sponsors achieve with this product that they couldn’t do before? In this podcast, we are joined by Slate’s co-founder and CEO, Michael Horton whose clients include teams across every major US league, the Premier League and major sponsors, and Tagboard’s President Nathan Peterson whose clients…
Jul 15, 2021
One of the things that we look for in the companies at Sports Loft is a management team that operates with a global mindset. We want to see companies who have products that can be successful in multiple geographies and sales teams that want to embrace the fact that whilst national differences exist, sport and media is a genuinely global business. However, growing a global operation is not easy. Should you build in your domestic market first and then think about selling internationally or should you go global from the start? Can you sell from your home base or do you need “boots on the ground?” How do you get to really understand the cultural differences between college basketball, international tennis and IPL? If you don’t expand globally quickly enough, will local copy-cats interfere with your global ambitions? What people do you need? Will the value in your product be perceived differently between Canal+, NBC and Foxtel? In the latest of the Sports Loft podcasts, we are joine…
Jul 2, 2021
Building a ticketing operation for the modern sports industry
The financial results of many sports organisations in the last 18 months have clearly shown why ticketing revenue is so important. Whilst pre-pandemic, many teams and events almost took their ticketing revenue for granted (we’ve got a waiting list for season tickets, we don’t need to worry), that complacency doesn’t exist anymore. Fans in attendance make the TV product better and amongst many of the teams and events that we talk to, there is a clear desire to deliver the best fan experience possible so that the fans keep coming back. So, for teams and events, how can you deliver those “Instagrammable” moments that the fans will remember? How do you get the fans’ attention in an environment where they have so many other ways to spend their money? How do you deliver a ticketing and event experience that is at least as good, and hopefully better, than anything they can get from Amazon, Netflix or Instacart? In the latest of the Sports loft podcasts we are joined by F1 Miami…
Jun 18, 2021
Building an athlete's personal brand
Athletes are at the heart of everything that happens in professional sport. The best players deliver the biggest moments which in turn drive the audiences, the media rights and the highlight views on YouTube. The fans want to know everything about their lives, what they do and what they think. Many players now have bigger followings than the teams they play for. Technology, and social media in particular, is enabling the athletes to by-pass the traditional media and engage directly with their fans. This provides a huge opportunity to get their point of view across and to define themselves beyond what happens on the pitch, but it also comes with risks. What they choose to share, and how they manage what they post, has become hugely important. In the latest of the Sports Loft podcasts, we are joined by KIN Partners MD and Founder, Simon Oliveira who manages a roster of talent including David Beckham and Neymar Jnr, and Greenfly’s co-founder and CEO Daniel Kirschner whose clients incl…
Jun 4, 2021
Finding product market fit
Achieving “product-market-fit” is one of those terms that you frequently hear in the startup-world. Sought-after by founders and eulogised by investors, it has become an almost idealistic concept of that moment when all that hard work comes to fruition and it just clicks – the product sells itself. But what does it actually mean? And when do you know if you’ve “found it”? In this episode, host Yanni Andreopolous is joined by Get Metrix Co-founder and CEO Andrew Hall and FEVO’s EVP & GM of Partner Development, Colin Casey. Andrew and Colin share their first-hand experiences at their respective companies - a B2C company that is about to release its first product and a B2B social commerce platform that is more mature - as they work towards product market fit. The discussion reflects on the importance of being able to react quickly, how to work out which customer insights to prioritise and whether a “Minimum Lovable Product” is more helpful than a “Minimum Viable Prod…
May 21, 2021
Hiring and building great teams
Hiring and finding great people is without doubt one of the biggest priorities for any high-growth tech CEO, and the companies at Sports Loft are no exception. Whether it’s working out whether to hire for talent & aptitude or for a defined role, how to profile potential employees who are ready for a start-up environment, how to build a great on-boarding process and where to look for the best people, getting hiring right is hard but important. In our latest podcast, we are joined by Satisfi Co-founder and CEO Donny White and Slate Co-founder and Chief Growth Officer Will Brooke. They share their first-hand experiences of hiring at a startup and what they have learnt about the best ways to build teams for their respective companies.
Apr 8, 2021
Sports Loft Member Series: an interview with Tagboard President Nathan Peterson
Tagboard's President Nathan Peterson joins Yanni Andreopoulos from Sports Loft to talk about Tagboard’s growth as social media has become critical to the production landscape. Tagboard now powers broadcasts across US news and sports and was used for NFL Media’s production of the NFL Draft, is used by teams in every major league in the US and they recently signed a 4 year deal with Major League Baseball. Nathan and Yanni explore the impact of COVID and how the sudden shift to remote production has helped Tagboard, the value of keeping the product as simple to use as possible and the importance of client feedback in the product development process. Our favourite bit - how Twitter CEO Jack Dorsey suggested that Apple Music’s Creative Director, Larry Jackson, should use Tagboard for the Apple Verzuz livestreams!
Feb 23, 2021
How is the value sports teams get from social media changing?
How is the value sports teams get from social media changing? What role does social media play for teams and how has this changed? We talk to Eric Stark, founder of Sports Loft member company Slate and Minnesota Timberwolves’ Director of Digital Content Shahbaz Khan about the increased importance of social media in sport and the demand for innovation and adaptability for digital content within sports teams, specifically the NBA. Shahbaz talked about the importance and purpose of social media and how it can add value to teams. He mentioned how “there’s never a time which we’re posting for posting sake.” Therefore, in terms of using social to drive value, he abides by several ‘pillars’ which include “ensuring that we are engaging current fans at the highest level possible, potentially gaining new fans and monetizing content in a way that continues to engage with fans.” All of which contribute to the importance placed upon social media. Shahbaz said “it’s the most f…
Feb 11, 2021
Personalisation in sport
Alexandra Wilis of Wimbledon and Nick Pinks of Covatic chatted about what personalisation means for sport. Alex talked about how Wimbledon wants to remain relevant for as many people as possible, whatever their engagement with the tournament and tennis. She discussed the importance of both the technical side to personalisation, efficiency and how it needs to match up to the emotional, delivered through giving sport meaning and relevance. She touched on how Wimbledon is “making it easy to follow players” so fans can feel ”more immersed in that players’ success or failure and tap into that celeb feeling.” This “helps players become more famous and create more personal connections with the sport”. Personalisation can extend to helping those fans find new players to follow all year round. Nick Pinks, CEO of Covatic, told us “you need to build a positive relationship between a user and the platform they’re using” to be allowed to personalise their experience. HE pointe…
Nov 25, 2020
How technology is changing sports broadcasting
Technology is changing sports broadcasting. We discuss how with two leaders who are shaping innovation in that area. World Rugby's Ronan Donagher, who has overseen the implementation of video refereeing and the growth of rugby broadcast to new nations. He is joined by Ben Reynolds, CEO of Spalk, a technology that powers remote commentary and production of sports events globally. They discuss how remote production has enabled rugby and other sports to reach new markets, how technology can help engage fans and reach new audiences. Ronan tells us what's next for World Rugby, looking ahead to the Olympics the women's world cup and the next men's, France 2023. Ben outlines his ambitions to be the technology powering broadcasts across global events.
Oct 12, 2020
Athletes as content creators
How are athletes becoming such great content creators? How are leagues and rights holders helping them to do this? We talk to social content tool Greenfly's CEO Daniel Kirschner and SailGP's CMO Tim Godfrey about how they're doing this. Our founder Charlie Greenwood outlines why he’s excited to work with Greenfly, part of the Sports Loft family. Daniel recalls how he founded the company with his cousin, ex-Mets player Shawn Green, to connect players, leagues and fans through content. We chat to SailGP’s Tim Godfrey about how he’s helped launch a new sport in 2019, that’s now broadcast to millions. The annual competition has attempted to “redefine sailing” and has attracted a younger audience on social media through “personality led” content. Giving athletes access to immediate content at their fingertips has ensured authenticity and enabled SailGP to work with their sponsors to create campaigns that are relevant to both parties and fans. Daniel highlights how producin…
Sep 30, 2020
Data & elite sports performance with Jesus Perez & Tal Brown of Zone7
Data plays an increasing role in elite sports performance management. We chatted to Jesus Perez, assistant manager to Mauricio Pochettino at Tottenham Hotspur for five years, and Zone7’s Tal Brown about data informed decision making. Both set out that context is king. Someone needs to analyse the data. Coaches, like Perez and Pochettino, are the point at which data sets merge and decisions are needed. If done well, clubs can save money because their players are not picking up wages while injured, estimated at £35m a year in the Premier League. They discuss how managers have to be held accountable for players getting injured if the data said they needed a rest. Tal said: “when I'm asked by investors in Silicon Valley ‘why are you in sports, it's not a very big market? There are no sports teams in the Fortune 500.’ My answer is that if you want to create technology for human performance, you need data about it and going back 2, 3, 4 years, the only the only industry that had t…
1 hr 7 min
Sep 14, 2020
Sports Loft Member Series: an interview with PumpJack Dataworks CEO Nick Goggans
Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.
Aug 21, 2020
Sports Loft Member Series: an interview with Slate COO Eric Stark
Yanni Andreopoulos from Sports Loft chats to Slate's cofounder and COO Eric Starc for our member series. They discuss the company's founding, about Eric's experience at NFL and about the growing role social media plays in connecting sports teams with their fans. They debate how covid has increased social media's importance for teams, who found they had no other touchpoint with fans during lockdown. There's a look to the future and how social media can be monetised by teams, as long as they focus on authentic content.
Aug 5, 2020
Future of fan experience with Satisfi Labs & KNVB
Yanni Andreopoulos from Sports Loft chats to Sports Loft member Satisfi Labs' CEO Donny White and the KNVB's captain of knowledge development and innovation, Giel Kirkels, about the future of the fan experience. They talk about the impact of covid, how fans will experience sports as they resume and look ahead to the future. We also hear from our founder Charlie Greenwood about working with Satisfi Labs to enhance the fan experience.
Jul 24, 2020
What is Sports Loft?
What is Sports Loft? An interview with Sports Loft founder Charlie Greenwood. He explains the company's mission, purpose and how it helps the most exciting tech companies in sport, media and entertainment.
Jul 17, 2020
Sports Loft Member Series: an interview with Prophet co-founders Dean Sisun and Jake Benzaquen
Drew Barrand from Sports Loft and Prophet's co-founders Dean Sisun and Jake Benzaquen talk about what the secondary betting marketplace does, how the company has grown since inception and how they addressed the challenges of no sports during covid.
Jul 17, 2020
Sports Loft Member Series: an interview with Formalytics CEO Andrew Hall
Drew Barrand from Sports Loft and Andrew Hall, CEO of Formalytics talk about how the company came to solving the problem of knowing whether you are getting better at football or not. Using AI, a phone and their app, you can do that. They chatted about how the company is funded and the challenges of gaining new funding in a covid hit economy.
Jul 17, 2020
Sports Loft Member Series: an interview with Spalk CEO Ben Reynolds
Drew Barrand from Sports Loft talks to Ben Reynolds, CEO and co-founder of Spalk. They chat about how the company was formed by friends on a sofa watching sport, what the company does to support broadcasting and commentary and about how covid accelerated growth.
Jul 15, 2020
Sports Loft Member Series: an interview with Zone7 CEO Tal Brown
Nicolas Miranda from Sports Loft and Catapult Sports talks to Tal Brown from Zone7. They discuss how Zone7's algorithms help their clients, such as La Liga's Getafe, protect their athletes from injury. They talk through the challenges for elite sports teams in returning to action following the covid shutdown.
Jul 15, 2020
Sports Loft Member Series: an interview with Satisfi CEO Donny White
Yanni Andreopolous from Sports Loft chats to Satisfi Labs CEO and President Donny White. They discuss what thew company does, how it was founded and how they use AI to fuel search in sports venues. They also discuss the impact of covid on a business based around live events and how Satisfi responded to this.
Jul 14, 2020
Sports Loft Member Series: an interview with Covatic CEO Nick Pinks
Drew Barrand from Sports Loft chatted to Nick Pinks of Covatic about how the company was formed, how covid has changed peoples' media consumption habits and how their product can help broadcasters create personalised content. They also discuss how covid challenged their business.
Jul 14, 2020
Sports Loft Member Series: an interview with Greenfly CEO Daniel Kirschner
Michael Broughton from Sports Loft talks to Daniel Kirschner from Greenfly about how many of the world's leading sports teams are using the service to engage fans and athletes. They discuss the impact of covid on the business, when live sport stopped, content creation saw a huge spike. Finally, they chat about how the company was formed.
Jul 9, 2020
Sports Loft Member Series: an interview with Fevo CEO Ari Daie
Yanni Andreopolous from Sports Loft chats to Fevo's co-founder Ari Daie about how the startup came about, what it does and how he strives for future success. They also discuss the impact covid has had on the company.