Sports Loft Podcast
Jul 15, 2020
Sports Loft Member Series: an interview with Zone7 CEO Tal Brown
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Nicolas Miranda from Sports Loft and Catapult Sports talks to Tal Brown from Zone7. They discuss how Zone7's algorithms help their clients, such as La Liga's Getafe, protect their athletes from injury. They talk through the challenges for elite sports teams in returning to action following the covid shutdown.
More episodes from Sports Loft Podcast
May 9, 2023
Making brands playable with Sports Loft’s newest member
“For us, every conversation starts with who are you trying to reach?” These are the words of Erik Londré, CEO and co-founder of Karta – the ‘metaverse studio’ that’s making brands playable by building fan-focused activations inside the most popular virtual worlds.
Karta boasts an impressive client base that includes Amazon Music, Ronald McDonald House, K-pop group TWICE, and Unilever. And in this week's podcast, Yanni chats with Erik to learn about the process of developing award-winning immersive experiences for these brands and organisations on platforms like Roblox and Fortnite.
Over the course of the episode, Erik introduces Karta and his own background in esports, explains his thinking around how to best engage fans in these spaces, and discusses his vision for how all brands – across the sports and entertainment ecosystem – will soon have a presence in the metaverse.
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Apr 13, 2023
Athlete brands: why authenticity is key from social media to the metaverse
In this episode, Yanni is joined by Simon Oliveira, managing director and founder of KIN Partners, Daniel Kirschner, co-founder, CEO and president at Greenfly, and Ant Ganjou, co-founder of Move.ai and sports entrepreneur.
It's an all-star panel to discuss the evolution of athlete brand-building: Simon managed the image of David Beckham at the height of his fame and recently worked on bringing Neymar Jr into the Fortnite and Call of Duty games. Greenfly, run by Daniel, allows athletes and their teams and agents to share and distribute short form social media content quickly and efficiently. And Ant's Move.ai is able to accurately capture and digitise human movement using basic cameras, smart software and AI, opening up a raft of applications – from licensing athletes' signature moves to embedding them in films, video games and more.
Throughout the course of the episode, the panel explores the value of authenticity, the impact of social media – how it's changed the relationship athletes and celebrities have with the media and their fans – and the ways in which public figures will use the 'metaverse' to further extend their brands.
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Apr 3, 2023
Marketing sports events with deep historic ties
In this episode, we take a look back at the recently concluded Cheltenham Festival, one of the biggest fixtures on the UK sports calendar. Our guests are Olaf Gueldner, chief marketing officer at The Jockey Club, Nick Goggans, CEO and founder of PumpJack Dataworks, and Tom Read, chief commercial officer at Spalk.
Host Yanni kicks things off this week by asking Olaf about the success of Cheltenham this year and how his team approach marketing a sporting event with deep historic roots. The panel then dives into the challenges faced by organisers of such events, why knowing your audience can help to improve the fan experience, and how data is crucial for developing successful marketing strategies.
Our guests also talk about the importance of broadcast and streaming for growing the sport and finding new fans, as well as the potential of audio and commentary in building relationships with fans and racegoers.
Finally, as ever, we ask our guests to share their favourite recent sporting moment. 3baa75c089bcedf8a675e5d070333d2db07288b2
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