Sports Loft Podcast
Aug 5, 2020
Future of fan experience with Satisfi Labs & KNVB
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Yanni Andreopoulos from Sports Loft chats to Sports Loft member Satisfi Labs' CEO Donny White and the KNVB's captain of knowledge development and innovation, Giel Kirkels, about the future of the fan experience. They talk about the impact of covid, how fans will experience sports as they resume and look ahead to the future. We also hear from our founder Charlie Greenwood about working with Satisfi Labs to enhance the fan experience.
More episodes from Sports Loft Podcast
Mar 16, 2023
Turning a crowd into a fanbase
In this week's edition of the Sports Loft podcast, host Yanni Andreopoulos is joined by three expert guests to discuss how sports teams and leagues can use a range of tactics to grow their fanbases and audiences.
Adrian Wells, chief marketing officer at Harlequins F.C, Don White, CEO and co-founder of Satisfi Labs, and Josh Rose, chief revenue officer at Fevo, explore the ways sports teams and rights-holders can attract new fans, including big one-off events, sports and sponsorship crossovers and live overseas activations.
They also discuss the imperative for sports and teams to attract a younger and more diverse audience, as well as the challenges that come with selling to broader audiences in addition to superfans. The guests draw on their personal experiences, including the recent Harlequins Big Game 14 at Twickenham versus Exeter Chiefs.
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Mar 8, 2023
The NFL’s plan to develop global football fandom
For the second year running, this year’s Super Bowl was streamed in Japanese via NFL Game Pass – the league’s direct-to-consumer (DTC) platform. The goal? To bring new fans to the sport and serve existing fans better. It worked, with viewership increasing year-on-year by triple-figure percentages.
Japan isn’t the only country on the radar of Samson Mayall, the NFL’s senior manager of direct-to-consumer. Game Pass delivers year-round NFL content to fans across Latin America in a range of local languages. Germany, a hotbed of American football fandom, has also been trialled. In total, fans can access NFL content in 200 countries around the world.
Behind each of the local language streams is Spalk – the remote commentary platform that makes broadcasting multi-language sportscasts simple. In this episode, Yanni is joined by Samson and Tom Read, chief commercial officer at Spalk, to discuss the partnership, the NFL’s approach to developing global fandom and how direct-to-consumer plays a pivotal role in the league’s goal of taking football to the world.
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Feb 6, 2023
Going global: localising sports for millions of fans
This week Yanni is joined by Ben Reynolds, CEO and co-founder of Spalk, the remote commentary platform that enables sports from around the world to be localised for different audiences through language, dialect and even team allegiance.
Spalk combines its Virtual Commentary Studio with a Talent Marketplace. This means broadcasters and right-holders have the software to put out broadcast-quality commentary from anywhere with an internet connection, and have access to a vast array of sportscasters spanning tens of sports, languages and regions.
Today Spalk boasts more than 2,500 commentators across some 50 countries, covering 30+ sports, including some of the biggest events on the global calendar.
We catch up with Ben to hear about the successes of 2022 (including the football World Cup), the potential of remote commentary for providing niche audiences with unprecedented levels of personalisation, and how Spalk customers are turning what was previously a cost centre into a revenue stream. In this episode we reference:
* Sports Loft – Want to take a sport to new markets? Speak their language
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