This podcast rebranded from She Can SEO to Tiny Giant Marketing in January 2021.
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If you are struggling with price objections, low conversion rates and competitors undercutting prices in your industry, you are going to love this episode. I’m unpacking the simple strategy I use to make sure potential clients see the value in my offers no matter what the price point is.
So many people are moving their services online right now and I’m hearing from a lot of you that you are frustrated with how much harder it is to sell a service online than it is to sell it in person. And I totally understand selling online is a whole different ball game from selling a service in person and making that transition can be really frustrating.
It’s harder to get people to see the value. It’s harder for people to understand exactly what you do and there’s a natural lack of trust or disconnect when you sell an online service. You lose that in-person face to face component where you’re building a relationship. So what I want to do in this episode is introduce you to the concept of a value stack, which is something I actually learned from Russell Brunson who is an absolute genius at marketing.