Meet a Method: Using Field Experiments in STR Research
Play • 1 hr 27 min

The "Meet a Method" workshop series is a monthly event focusing, each time, on one research method and its applications to strategy research. This series of workshops aims at introducing a set of methods as well as providing participants with concrete examples and guidance on the (mis)application of the methods. The panels will typically have the following structure: - What: Introduction to the method - How: Application of the method - Do's and Don't's: Strengths, limitations, and common pitfalls of the method We are fortunate to welcome three scholars who are experts on the use of field experiments in our field: - Vanessa Burbano (Columbia Business School) - Sharique Hasan (Duke University) - Marieke Huysentruyt (HEC Paris) Moderator: Tomasz Obloj (c) STR - Strategic Management Division - AOM

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