RSPA Trusted Advisor Ep. 27: Reseller Innovations with Heartland’s Bill Fultz
Play • 47 min

In Episode 27 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Bill Fultz, the Vice President of POS for Heartland POS. Fultz shares his insights on reseller technology innovations, effective new go-to-market strategies for VARs, and how to create a culture of innovation in your organization.


“The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is a content series designed specifically for point of sale resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at

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