28: Build Your Kiosk in The Mall With Morissa Schwartz
Play • 38 min

Morissa Schwartz is the owner of Dr. Rissy’s Writing and Marketing, an SEO, social media management, and PR company. She is also a multiple Amazon best-selling author and the proprietor of GenZ Publishing. We discuss how to beat your competition using SEO and the importance of having a strong social media presence. 




[01:02] Morissa’s journey from writing into entrepreneurship

[03:25] How to amplify your personality through writing and social media

[06:35] Characteristics of an exceptional writer

[10:00] How Morissa built her company

[12:30] The link between a leader’s personality and a prosperous company

[14:50] The importance of SEO and how it affects your online presence

[18:10] Factors to consider when thinking of SEO

[19:18] Misconceptions surrounding podcast launches

[21:13] How to beat your competition using SEO

[22:11] The relationship between social media and search rankings

[23:50] Why you need to have a strong social media presence

[24:43] The essence of personalizing your social media appearance

[25:33] The best social media channels for professional service firms

[28:10] Analyzing Gary V’s Two Cents Strategy

[30:01] Pros and cons of concentrating all your marketing efforts on one website

[31:58] Dissecting Morissa’s 360 service

[32:37] The critical aspects to growing your online presence

[34:45] Morissa’s vision for Dr. Rissy Writing and Marketing


Links and References

Morissa’s Twitter

Morissa’s LinkedIn

Morissa’s Website

Dr. Rissy Writing and Marketing

Steve’s blog


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