Product Business Podcast, brought to you by Products To Profits
Amy Wenslow
Subscribe
The product entrepreneurs' place to get inside info so you can grow your business right now. Our host, Amy Wenslow, shares clients with Sharks from Shark Tank and speaks around the globe. As one client said,"I have accomplished more in one month than I had in 18 months on my own. Brendan Thomas" Request topics to help grow your product business by visiting our website at >>> https://www.productstoprofits.com/podcast
Available episodes
Newest first
Oldest first
Aug 18, 2021
#99: How to Increase Product Sales from $100k to $500k a Year
Increasing product sales to $500k per year and beyond is the first sales goal for many of us product people. Fortunately for you, we’re sharing 30+ years of experience so you can do it faster. :)
In this episode, we cover several key ways you can increase product sales from $100k to $500k a year including:
* Why do product sales grow differently than service businesses? [02:09]
* Uncover your best-performing ads. [03:42]
* What marketing tool drives approximately 35% of all product sales? [05:28]
* What’s a micro-influencer and what is possible with them? [07:19]
* How can I add up to 324% more sales? [09:15]
* When should I add more products? [12:57]
* And lots more!
Connect with Products To Profits
* Visit Our Website
* Connect on Twitter
* Follow Us on Facebook
Resources Mentioned in this Episode
* For more tips and tactics that work right now, read the Products To Profits' Blog
* Interested in working together? Book a no-obligation Discovery appointment by clicking here
playlist_add
Oct 8, 2020
#98: Taming Uncertainty
In this volatile uncertain chaotic ambiguous world having the skill set to tame uncertainty gives you the vision and path forward. These are the tools that allow you to get up when you’ve been knocked down and to bounce back confidently.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Sep 16, 2020
#97: How Much Inventory to Order
Knowing how much inventory to order and when to order affects your sales and your cash flow. There are four areas of questions that add up to the right answer for your product lines. Apply for a no-obligation call meeting about your product today.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Sep 4, 2020
#96: Strengthen Your Business From Here
Finding your way growing a business now may be challenging. Listen to hear the four areas of decisions with your products that have been working for massive businesses and small businesses.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Apr 2, 2020
#95 Using Language to Your Advantage
On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors.
Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Feb 28, 2020
#94: How to Streamline Product Designs Quickly & Effectively
Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars!
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Feb 27, 2020
#93: Gaining Speed From Attending Trade Shows
Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast!
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Feb 5, 2020
#92 Who, Not How - The Shortcut To Building A+ Teams Fast
Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 17, 2020
#91 Design Changes from Prototype to Manufacturing
This is a call from a while back. ******************************** Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course. The dogs had to respond to unpredictable turns the sheep would make. Uphill, downhill. Turn to the left. Wait. Corral the stragglers. Get all the players going the same way. And they had to handle a slow down when the sheep wanted to graze. It reminded me of what it can feel like to create a product or business. Lots of twists and turns with unpredictable things to respond to. What amazed me was how well the dogs and handlers could see what was starting to happen in such early moments. It was almost as if they were predicting it. The actual truth was simply that they knew the most likely patterns. They understood the behaviors and roles. Moving from a prototype into actual production can feel a lot like herding sheep. The people and businesses that are most successful are the ones that can navigate the process. So today's the day we talk about "Design for Manufacturing". (Some people abbreviate and just say DfM.) Anyone who is making a product, or trying to license a product, needs to understand what the heck DfM is.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 16, 2020
#90 Using Your Product Story
A "product story" is anything you say about why you've made the product, what it does, why it looks the way it does and those thousands of other details that kept you up at night.
Only some parts are useful when you are talking to someone else. And the parts that are useful are different based on who you are talking with. Plus, the definition of "talking with" includes actual conversation, email, packaging, social media, billboards, and whatever other way people find out about you!
Effectively telling your product story to the right people at the right times involves editing.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 16, 2020
#89 Biz e-Commerce
Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name.
Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales?
Yup. That's right. HOWEVER.... It's a great business model to have in your tool kit as a product business. We're going to talk about changing e-Commerce tools and what ones you'll most likely need.
We're here to help you grow.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 9, 2020
#88 Bold Declaration in Your Business
It is that time of year that we look at what we have of have not accomplished over the past year. We look forward to what the new year will look like and what we want to accomplish. In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations.
************************
If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit us on our website www.ProductsToProfits.com
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 8, 2020
#87 Merchandising What & Why
There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them.
Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive accounts happy! Plus, it can add whole new revenue streams to your company.
Super cool, right?!
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 7, 2020
#86 Product Goals That Work Part 2
On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it! When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you and your business. And did I mention it's FUN?! Yes, fun.. (No boring spreadsheets involved. No tedious analysis.) What we are going to do with you uncovers strengths, desires and what satisfaction with your business will really look like. Then the process turns them into effective actions you can take. But..... You've got to show up and do the work. This process expands clients' multi-million dollar businesses. If it can do it for them, it can do it for you. Wherever you are with your business. In today's Part 2 about Product Goals we're about dreaming bigger. Then we're moving the dream to grounded reality and actual things you can handle.…
playlist_add
Jan 6, 2020
#85 Product Goals That Work Part 1
This is Part 1 of Product Goals that work. It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along. Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door to out-of-business gulch on your way to holy-heck-this-is-a-deep-canyon-I'm-in. Or maybe you know your goals. You sat down, wrote them out and are meditating the heck out of the things. Yet still the nagging question lurks in the back of your mind.. "But what do I do right now?" The actions and answers a product business needs are very, very different than other types of businesses.
******************** If you are interested in the handout or have questions about what we can do for you., email Jeff@ProductsToProfits.com. or, visit us at www.productstoprofits.com
playlist_add
Jan 3, 2020
#84 Packaging - 3 Things You Probably Missed
We use packaging to replace the things you have to say to get somebody to buy your product. Do you know that great packaging can increase the perceived value of your product? Find out what really needs to be on your packaging. Listen in as we talk about packaging!!
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
Jan 2, 2020
#83 Elements of an Awesome PR Pitch
Before you know it the Super Bowl will be here. I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling!
For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee. Death Wish Coffee was the winner of an Intuit contest that gave them a Super Bowl ad worth approximately $5 million.
Most businesses don't have anywhere close to that ad budget.
BUT you can get into some major national exposure by knowing how to pitch for PR...
We've recently sent out a whole bunch of journalist requests to our clients. These are the same kinds of requests that have gotten us into Entrepreneur magazine... Twice.
Clients have been included in Inc magazine, Entrepreneur magazine, on TV spots, in regional and national news articles and on radio shows.
Today I'm going to share what should be included in a awesome pitch to journalists.
******
If you have questions about how we can help…
playlist_add
Nov 25, 2019
#82 How Business PROS Think Differently
Her is one from our past.
We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people.
Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a regular basis.
(Tip ---- To sell to large businesses you have to understand that this is how they think, too. )
Hear 6 keys principles.When you do these 6 things, your business will absolutely move forward faster.
playlist_add
Sep 5, 2019
#81: Making The Inc 5,000 List (Top 20!)
Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart.
Growth causes change to certain foundations in business. Tune-in to hear how Starbucks went through four years of expansion from $165 million annual revenue to about $1 BILLION. This kind of growth comes down to 7 building blocks.
To have a clear, doable action plan for your product, and the team to implement it --- Call us at 626-396-0990.
Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/405861786947629/
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Sep 5, 2019
#80: Where To "Bounce Ideas"
One of our Facebook group members asked about how to bounce ideas off other entrepreneurs. Here is how to get perspective and where to ask. Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Aug 30, 2019
#79: The Magic of "Social Capital" & How To Create It
Social Capital is at LEAST as important as financial capital. I was reminded that my company, Products To Profits, has a tremendous reserve of social capital that we haven't fully used. Think of it as a bank account with a pile of influence and cash that has been getting compound interest. Sounds fabulous, right?!
Listen to this list of ways to build social capital as you go through your day.
Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/405861786947629/
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your no-cost copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Aug 26, 2019
#78: Patenting for Inventors and Entrepreneurs with Adam Diament, Patent Attorney
As someone who deals in the "how to make money from your product" side of things, I get asked a lot of questions that are best answered by an attorney. So, listen in as I interview patent attorney Adam Diament!
You'll get to hear key things to watch for in the patent process and why a patent can add boatloads of money into your business. This is a great listen for people new to innovation as well as seasoned pros!
Connect with Adam for a consultation about your patent at https://www.diamentpatentlaw.com/ (424) 281-0162 or by email adam@diamentpatentlaw.com
Adam Diament, also hosts the "Patenting For Inventors" podcast. Binge listen to all the episodes of "Patenting For Inventors" here https://podcasts.apple.com/us/podcast/patenting-for-inventors/id1323692960
playlist_add
Aug 22, 2019
#77: Making Decisions
Making decisions is one of the main skills of a business founder. Here's the core truth behind making decisions and how to actually have a business you're proud of. With these couple simple tips, you'll be light years ahead of other people.
Join us on Facebook in the Product Entrepreneurs group to interact, meet other product people and get connected.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Aug 19, 2019
#76 PBS: How To Ask For What You Want More Effectively
How many times a day do you ask for what you want? 1, 5, 15, 20? How often do you get the results you want from your requests?
There are FOUR parts to a good request that increase how often people say "yes" to your ideas and requests. True.
How well you ask determines how likely are to get what you want.
This is true for selling your product as well as getting investors. It's even true in your marriage or at a restaurant!
Free Downloadable Book --> Turn Products Into Profits
If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com
playlist_add
Aug 5, 2019
#75: Becoming a Dropshipper
Dropshipping has been around as a business practice for decades and decades. It’s going through some changes now so you need to pay attention to the agreements and logistics. Here are the nitty-gritty details to watch out for.
This content was first presented to our live Q & A audience. Want to get on that list to ask your questions? Click here to join us for Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jul 26, 2019
#74: Biz Finances Part 3 with Investor Tom Taulli & Amy Wenslow - Part 3 of 3
Part 3 of 3 - We're back today with the final episode in our 3 part series with investor Tom Taulli. He continued to answer questions for almost 90 minutes on our live show! Click here to get the call-in information and ask your questions >>> https://www.productstoprofits.com/business-show/ Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets. It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this final value-packed episode.
APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 25, 2019
#73: Biz Finances Part 2 with Investor Tom Taulli & Amy Wenslow - Part 2 of 3
Part 2 of 3 - This is content from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/
Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets.
It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this value-packed episode then tune in again tomorrow for part 3.
APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 24, 2019
#72: Biz Finances with Investor Tom Taulli & Amy Wenslow - Part 1 of 3
This 3 part episode series is from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/ The process of going from idea to startup business to big enough for an IPO (initial public offering) is filled with adventures. Tom Taulli and I met when we were evaluating pitches for the Port of Los Angeles. On this episode we will be talking about the wild world of startup finances. Do you know............. What little recognized secret did Mark Zuckerberg (Facebook) have to work really hard to master? Tom writes about it. And more importantly, he knows some of HOW Mark Zuckerberg did it. Matter of fact, Tom's explanations of things like "participation clauses” is spectacular. This alone can save you tons of heartache. And his points about presenting to investors are so true! (Okay. It’s things to never do as well as some things that make it go much better.) A little more about Tom Taulli...…
playlist_add
Jul 22, 2019
#71 Quantum Leaps From Jack Canfield
Last Thursday I had an unexpected change in plans for the very next day. I was feeling worn down and antsy. At 4 pm I mentioned to a friend that I felt like I needed to get back out to events. She asked if I'd like to join her to hear Jack Canfield in Santa Barbara the next night. Something clicked inside me and without any hesitation, I said yes.
Now, I've heard Jack speak several times over the years at various conferences and events. Friday night was different. Two hours with a small audience. Story after story of how to set up extraordinary results.
(In case you don't know who Jack Canfield is, he's the co-author of "Chicken Soup For The Soul" books. Jack works with massive companies, international best-selling author, etc. )
You can check out his latest book here --> The Success Principles
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
playlist_add
Jul 18, 2019
#70: Growing from $100k to $500k
If you've been in business for more than a year, it's pretty obvious that there are different stages you and your product go through.
First there's the time of deciding to really jump in and start it. Next, you're about making the product and getting those first few sales. It's such a milestone! You are officially what can be called "in revenue"! Yay!
This stage is also what happens when your Kickstarter or other crowdfunding campaign works.
Next, you move past the first relatively few sales and get up around $100k in sales. Life seems infinitely more fun.
Then as you approach $500k (half a million dollars!) you're really hitting your stride. There are still problems, yes. But they are different problems.... Good problems.
That's right. There are "good problems".
I remember what this time was like. That gap between where you are going and where you are. It felt like the things to do outweighed the time and resources to get them done.
It was in that gap yea…
playlist_add
Jul 17, 2019
#69: Different Business Models For Products
The mashup of online and offline selling creates confusion sometimes. Here are the basic business models you can use for selling a product and how to COMBINE them into a stronger sales machine. Products mentioned include Warby Parker, Purple Matress, Brooke Linen, Away Luggage, Great Jones.
"Great things in business are never done by one person. They're done by a team of people." - Steve Jobs
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jul 13, 2019
#68: A Love Note To All The Creative People
You are loved. All your creative talents, dreams and desires. All the ups and downs, sideways moments and blazing flashes of brilliance. You are loved.
This is my love note to you for all that you are. Keep going.
Remember, consistency is not the same as constantly. Go for consistency.
Listen for more.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 12, 2019
#67: Sorting Out Urgent vs Important
The difference between urgent and important is... well, important! Here's how to stop being at the mercy of what's urgent to get to what's important.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 12, 2019
#66: Transform Your Biz With A "Hell, Work, Fun" List
This episode could have been called a lot of things. "What I Learned From a Multi-Multi-Multi-Million Business Owner" or " How to Eliminate Hell & Add Fun". Or maybe "Growing a Business Without Losing Your Mind or Marriage".
We'll go over the quickest, most straightforward way to figure out what to delegate or hire for.
Seriously, this exercise is SO good for business growth spurts in the making.
APPLY to JOIN the Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 10, 2019
#65: Fan The Flame Of Your Goal
This is a love note to you and a love note to me to MOVE us toward the big, juicy goal in our hearts. In full confession, I'm calling myself out and putting myself on the line for the next 11 hours. It's all to accomplish the one thing I know is the next evolution for me. This is what it looks like to conquer a personal baby Loch Ness monster of fear because the goal matters more.
What's the thing you are willing to accomplish in the next 11 hours?
Ready to springboard higher and higher with a fun group of product people? Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
playlist_add
Jul 8, 2019
#64: 5 Minute Energy Reset To Help You Soar
This is the quickest, most surefire way to shake off any murky thinking and reset your energy to have life work! Use the three questions with a friend, business colleague or family member to rev up your engine and create a lot of good vibes!
It never fails to pull me out of murky mental circles and redirects my energy towards my goals and intentions - all in as little as 5 minutes!!!
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 8, 2019
#63 How To Bring Your Customers On A Journey
Just like with a great song or story, your product has a journey or life-cycle.
Did you know that bringing your followers into the behind-the-scenes action can create a ground swell of support?
This is a good technique for crowdfunding, new product launches and expansion that you want to do. The story arc of your product can be as inspiring as your product itself.
Apply to join our Product Mastermind here — >>> Product Mastermind
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
playlist_add
Jul 4, 2019
#62: Nike Controversy & Coca-Cola's Marketing Disaster In 1985
In the landscape of celebrity and influencer marketing, the current controversy with Nike's July Fourth shoe has struck a match to the political debate here in the US. Apart from the political conversation, you can see striking similarities to the 1985 Coca-Cola marketing trainwreck. Let's look at the impact on products and how to handle it.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 4, 2019
#61: Freedom to Live Your Dream
The freedom to live your destiny is a precious thing. It has to be nurtured and fanned into a flame in your soul. Magic and joy comes with taking the risks to live your best life. You, our listeners, are setting the example for people around you every time you light up and SHOW up with your passion. Thank you for making the world better. You are a shining light.
Listen to our next episode for insights about the current Nike Controversy and Coca Cola's mistake from 1985.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 1, 2019
#60: Balancing Personal Needs & Business Needs
Managing your personal needs and running a business can get messy. Here are my personal thoughts on dropping the drive to do more and more so you get more accomplished. It's all about the amount of impact you have from what you are putting in. It's NOT about the hours you're spending.
APPLY to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jul 1, 2019
#59: Results From An Extra Thing In The Box
I had the pleasure of talking with Johnny Cupcakes (John Earle) about their t-shirt line and surprise branding. I was happy to hear a SECOND use of the same exact strategy Matt Stuller from Stuller, Inc uses. Stuller is a massive company out of Louisiana. Stuller FILLS a FedEx 747 plane EVERY DAY with just their shipments! Matt shared a problem they created from their great marketing a few years ago when we talked.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 30, 2019
#58: Branding - Part 2 - Words You Need To Know
There are a few important words you need to know when you talk about your brand with a professional. Understanding this will save you time and money as well as give you more speed on your way to millions.
Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 29, 2019
#57: Branding - Part 1 - What It Is & How It Works
"Branding" comes from the intersection of design and business. It's all the touchpoints that people interact with related to a product or business. Today's episode looks at how you can build a brand from the ground up. This is part 1 of 2 so make sure to listen to the next episode for the rest of what you need to know.
Apply to join our Product Mastermind here >>> https://www.productstoprofits.com/mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 28, 2019
#56: How To Create Raving Fans For Your Product
How to move people from having just heard about your product to becoming a customer to becoming a raving fan. When you do this well, it helps them as well as your business.
Apply to join our Product Mastermind here --->>> https://www.productstoprofits.com/product-mastermind/
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 27, 2019
#55: Doing a Regroup With Your Team
When your team has a lot of pieces moving inside your project and business all at one time it is essential that you regroup at least once a week. It clears off all the busyness so you can focus. This is how we do it. When you were team has a lot of parts moving inside your project and business, it is essential that you regroup at least once a week. It clears off all the busyness so you can focus on the pieces that really push your business forward. Here is how we do it. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 24, 2019
#54 TARIFFS: What's REALLY Going On
There's an insane amount of talk about tariffs right now.
Some is true. Some is NOT true. There is A LOT OF MISINFORMATION. It's important for you to know what's really going on with tariffs and production across industries.
So.... Yes, we're going to share what's actually happening in practical reality about tariffs.
Please, if you are already importing a product and you want to share any changes to your what your being charged for tariffs, I'd love your input, too!
Let's all help each other.
If you haven't downloaded our free book, Turn Products Into Profits --> CLICK HERE to get your free copy.
#Tariffs
playlist_add
Jun 24, 2019
#53: Asking 3 Quality Questions
There are three quality questions that will change the context of how you design your product. The same questions change the quality of your life and of the relationships inside your business.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 23, 2019
#52: The Products That Are Everywhere
This is what you are meant to create. Look around as you consider this thought and the history of how big ideas are born.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 22, 2019
#51: Licensing - What Works Now!
Learn how one of our clients got an extra $50K in a deal from one question. About 1/3 of our clients are involved in licensing somehow. This is part of how we arrive at very lucrative deals for them.
Click here to ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
playlist_add
Jun 21, 2019
#50: Country Of Origin - When, Where & What To Do
Answering a question from one of the Facebook groups about country of origin, what to do when your country of origin for your product doesn’t have the greatest perception or reputation. The answer to what you can do about it, how are you need to talk about it and what is legally required. Monday —- “Tariffs, Tariffs Tariffs - The Actual Facts Of What’s Happening”. Join us for the LIVE Q & A Product Business Show on Monday 6/24 at 11 am PST. Click here >>> ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
playlist_add
Jun 20, 2019
#49: So Glad You're Along For The Ride
I love, love, love that we get to do this together! Today we passed a big milestone! This is the kind of growth that is possible from being enthusiastic and truly enjoying what you’re doing and who you get to serve. Thank you so much for listening, reviewing and sharing the podcast! It truly makes a difference. I appreciate each of you.
playlist_add
Jun 19, 2019
#48: This Is What Unsticks Goals
We’ve all had things to do that felt big or we were nervous about while growing our businesses. This is what gets results in that moment. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 18, 2019
#47: Being In Business With Partners Or Your Spouse
This episode is taken from our work with all kinds of business partnerships and my personal life with my husband. It’s how we navigate being in business together and having a vibrant, loving marriage. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 17, 2019
#46: Little Changes / Big Results
What is “operational friction” in your business? (It happens in your marriage, too!) Here’s what I learned about it from washing dishes. This episode also includes a client case study. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 17, 2019
#45: Facebook Ads And Ad Campaigns
This episode goes over a missing piece in many product advertising campaigns.
listen now to learn how you can avoid trying to be a one hit wonder or throwing “Hail Mary passes“ that are expensive for your business.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 16, 2019
#44: A Blessing For Whatever Moment You Are In
This 3 minute blessing is my prayer and wish for each of you. Remember you are loved and meant for extraordinary things. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 15, 2019
#43: How To Shift Gears In Business Gracefully
What works as the energy to start the product isn’t the energy that will let you stay in the product. Here is what we’ve learned over the years about how to shift your momentum and the results that you’re getting. Plus, you’ll hear what I learned when my mom became The BEST Cheerleader Ever in one phone call! LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits.com/
playlist_add
Jun 14, 2019
#42: Having Ease In Life And Business
We all want things to be “easier”. Here’s how to have to happen when you’re in the middle of a product launch!
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits”
https://www.turnproductsintoprofits.com/
playlist_add
Jun 14, 2019
#41: Quickly Putting Together Your Business Pieces
This is how you can make more money faster without the risk of losing control. Doing things this way gave one product $2.5 million in sales in its first year!
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 12, 2019
#40: Part 3 - 10 Reasons People Buy
You’ll be hearing the remaining five reasons that people buy any product or service. Tune in now to learn how to apply these to your product today.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 11, 2019
#39: How To Split Test Well
The quick points to understand about what split testing is and how to do it really, really well. This episode goes over: What you can split test. How long your split test should be. How to know if something's a winner.
Subscribe, review & share our podcast on Apple iTunes, Podcasts or Google Play.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 11, 2019
#38: Part 2 - 10 Reasons People Buy
Did you know there are 10 reasons that people buy things?
Starting out years ago, I had no real clue about this. One of my early bosses even traveled with me for two weeks to train me because I wasn't making the numbers he wanted. I had to be trained to understand what really was causing people to buy certain things. And it surprised me to see it is NOT logic.
After a few years, I was running sales teams of 24 people and managing their commission structures!
Today, every product, service or app that is selling well online or offline, addresses at least 2-3 of the list of 10 reasons people buy. If you want to sell your business at any time or you want to sell a bunch of product to another business, this will help.
And if you would like to get your free copy of our eBook, "Turn Products Into Profits" Please visit - > www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 10, 2019
#37: Part 1 - Getting Past The Gate Keeper
This topic came up during this morning’s FREE, live Q & A call. There are two things to handle well when you are talking to the gate keeper. This is part 1 of 3 about the 10 reasons people buy. Tune in for the next two episodes for parts 2 and 3.
LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 9, 2019
#36: #StartUpSunday - Balancing It All
What to do today that will move you forward faster AND nurture relationships that are important to you. Read chapter 18 of our new book for fast ways to stay fresh in your project! LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 7, 2019
#35: CELEBRATING! Whoo-hoo!
We’ve finished the big project and have a GIFT for you. FREE copy of our new book “Turn Products Into Profits” is ready for you!!!! Click here —->>> www.productstoprofits.com/turnproductsintoprofits
playlist_add
Jun 7, 2019
#34: What I Did When Plans Went Sideways With Our Product Launch
Yesterday we had a product launch scheduled. Here’s what I did and what I personally learned when it went sideways. Click here to ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
playlist_add
Jun 6, 2019
#33: The #1 Mistake With Products
The core mistake we’ve seen in the majority of struggling product businesses. Click here to ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
playlist_add
Jun 6, 2019
#32: Why Are We Here? Why Are YOU Doing Business?
People get the DNA of our business is different. It’s magnetic to them. Here’s why and what it means for your business, too. Click here to ask questions on Monday’s live Q & A. https://www.productstoprofits.com/business-show/
playlist_add
Jun 5, 2019
#31: What Expanding a Product Business Can Seem Like
How to expand for any stage without losing your mind.
playlist_add
Jun 4, 2019
#30: The Tamale Guy - lessons in true entrepreneurship
Being curious about the story of businesses led to this.... What I learned from Fred, the owner of The Tamale Guy in Claremont, CA.
playlist_add
Jun 3, 2019
#29: Brilliant Marketing at Farmer’s Market
Good business owners get ideas from everywhere. Here’s an insight for food product marketing from Shami at Parmegiano Reggiano Spread in Los Angeles, CA.
Click here for the live call-in Q & A details.
playlist_add
May 31, 2019
#28: 18 Secrets to Products - Packaging Tips
Sneak peek of a checklist from our new book! How do you increase the sales of your product through effective, fabulous packaging.
******
If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits
We also have a free downloadable book Turn Products Into Profits
playlist_add
May 30, 2019
#27: Pushing Through Doesn’t Have To Be Hard
How to push through to finish without losing momentum.
playlist_add
May 24, 2019
#26: The Bumps Along the Road
Creating product businesses has many twists and turns. This is how my path has evolved.
playlist_add
May 13, 2019
#25: What I've Learned Judging Products Pitches
Last week was a big conference. 2,800 companies plus 110 inventors were exhibiting! Of course, everyone was there to find contacts but there's another side to what goes on.
All those 2,910 businesses were eligible to win one of 35 Retailers Choice Awards or a top three award in the invention area.
Why would that be helpful to them? Because the award winners get promoted to 20,000 industry professionals and 120 media outlets.
Almost every year I get asked to judge sections of the show. (Of course, not in the categories our clients might be competing in! :)
So do you want to know what I've learned after evaluating that many products?
That is what our show is about.
(Maybe these inside tips are why at one national trade show where 5 of our clients were exhibiting, 4 of them won Retailers' Choice Awards. Just sayin'. :)
Want to get the reminders to the live show, click HERE. If you want to know more about us or our Product Mastermind, call us at 626-709-3850
playlist_add
Apr 29, 2019
#24: Collaborations: What & How-To
Be honest. Have you ever asked someone "Do you want to partner with me on my product, idea, invention, business?"
Collaboration can be wonderful fuel in a project, however, it can look a lot of different ways with massively different results.
The best collaborations blossom like a flower in the spring sunshine.
But, how on earth can you cause that instead of leaving it up to chance?
That's what we'll talk about on Monday's Product Business Show!
Want to know more about us. Visit our Website Products To Profits
playlist_add
Apr 16, 2019
#23: Keys to Effective Negotiating
In a super-ironic-twist-of-events I've been asked to teach an entire course at a business college this summer just on negotiating! It's funny because I used to absolutely cringe about negotiating.
Seriously, negotiating was an anxiety-producing, go-into-mental-overdrive thing for me. Now, it's joyful and fun even when we're navigating a deal with a new client or large investors, movie producers or a big account on behalf of clients.
Do you want to know what changed it all for me? You guessed it. That's what we'll talk about this morning.
If you want to sell your business at any time or you want to sell a bunch of product to another business, this will help.
Want to get the reminders to the live show, click HERE.
playlist_add
Apr 1, 2019
#22: Licensing Questions, Answers and Gotcha' Clauses
Most people don't know that we've worked on licensing projects. One client had us helping negotiate his licensing deal. There was a moment when having a clear strategy and then asking one question added about $50k to the client's deal.
On this Episode, I'm going to do an entire Product Business Show about licensing.
* What makes it easier to get a licensing deal.
* How to kill a deal faster than you can imagine (just in case you want to be really UNsuccessful & frustrated. :)
* What makes a deal messier than a 2 year old with an ice cream cone.
* Why getting the deal isn't really the main goal.
playlist_add
Mar 18, 2019
#21: How to shoot Awesome Product Videos - Part 2
On our previous Product Business Show we talked about how to produce amazing product videos. In today’s Part 2 about video, I’ll share some the three types of videos most products need and a few of my favorite ways to storyboard them to be impactful, cost-effective and terrific!”
There are some surprisingly easy things that make a big difference in the results you'll get from your videos.
playlist_add
Mar 4, 2019
#20: How to Shoot Awesome Product Videos
After last week's Product Mastermind group call, several members asked for some additional training about shooting good product videos. Since it was such a hot topic for them, I thought we would include you in the conversation.
Did you know that 1/3 of online activity is spent watching video?
And.....
64% of consumers make a purchase after watching branded social videos.
There are some surprisingly easy things that make a big difference in the results you'll get from your videos.
If you are interested in the Product Mastermind, please email Jeff@ProductsToProfits.com
playlist_add
Feb 5, 2019
#19: Tactics & Trends for e-Commerce Platforms
If you've been wanting to sell online or need to sell online better, this is going to be great for you.
Selling online can be really overwhelming if you have to manage separate selling platforms like these.
But what if it was easy?
In fact, selling on three platforms at the same time creates on average about 156% more sales. And there are ways to do it while keeping your sanity!
Mike Ugino is the Co-founder & CMO of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Mike now helps small to medium sized brands and retailers build a successful online marketplace strategy.
Prior to Sellbrite MIke managed e-commerce sales for 20 different websites
playlist_add
Jan 21, 2019
#18: Change at the Right Pace
Do you want to be "the poster child for achieving goals"?
(Two friends literally said a version of "Amy, you're the poster child for achieving goals" on Friday and Saturday last week.)
Being able to change well and with grace is a skill. That means it can be learned and honed. However, the pace of change is a funny thing and there are a few contradicting forces that can speed you up if you use them well.
Did you know 80% of those good intentions called New Year's resolutions will fall apart by the second week of February? Yup. True. Only 20% will make it past February 10th or so. Let's make sure you are in the 20% that will be most likely to get results!
Do you know how FAST to change and how to do it with way less effort and backsliding?
In December, I created a bigger vision for what we are doing with clients and how that looks. Within 6 short weeks its blown through like a gust of clear mountain air.
playlist_add
Dec 10, 2018
#17: The 3 Min. Business Skill to Practice
Today we're going to practice a skill together that will fuel your holidays, business and happiness in the New Year.
In under 3 minutes, you can master this skill used by a billionaire. Yes, that was a billionaire with a B. He is one of the most intelligent, heart filled and humble guys, too.
This humble skill takes minutes to do and can be done by all of us. Anywhere. Anytime. Regardless of bank account. Guaranteed.
Any questions about the Mastermind, contact Jeff@productstoprofits.com
playlist_add
Nov 20, 2018
#16: Refining Your Product Intro
As we approach Thanksgiving here in the US, I thought we'd do something different for Monday's show.
We're going to go over the key points to remember in a 30 second introduction.
Then for anyone who wants to.... You'll have a chance to share your 30 second introduction with our audience of fellow creators who are all rooting for you!
These are the kind of introductions you'll need when you're out at meetings or talking to buyers, potential customers and investors.
We'll, also, have some time on air to work on one or two people's. if they want to. You're welcome to give your 30 second introduction either way.
If you want to give this some thought over the weekend, here are a few tips:
What key point do you want people to remember?
Can you think of something unique or a memorable way to say the benefit of what you do?
Questions from all area of creating products, selling or marketing products are welcome.
playlist_add
Nov 1, 2018
#15: What Prototype is Good Enough
When you ask the question - "What is 'good enough' for a prototype?" there are two sides to the answer. One is factual. The other is energetic.
On the surface it sounds like a straightforward question. But, did you know that there can be at least 5 different answers?
The right FACTUAL answer for you actually depends on product type, goals and stage you are in.
The right ENERGETIC answer is another matter.
On this episode, we'll be talking about prototypes. Sure. AND we'll be giving you tools to move through the energy behind ANY "good -enough" related question.
playlist_add
Oct 29, 2018
#14: After You Sell $1,000,000 in a Year
Today we'll be talking about what to do after you sell a million dollars of products. There are decisions to make then that usually bring up a host of questions and choices. I'll give you the signs to look for as clues that you're close to the next stage.
playlist_add
Oct 29, 2018
#13: Top 10 Ways to Leverage Holiday Sales
With the holidays just around the corner, I want to share with you 10 creative ways to get the most out of your holiday season. There is always room and even more ways to move forward. I hope you enjoy and remember to subscribe.
playlist_add
Oct 19, 2018
#12: Top Ten Ways of Reaching Markets Now
In this episode of the Product Business Show, we're going to be talking all about how to reach the people you want to reach. There are different strategies and techniques that are effective for different purposes.
Hope you enjoy and please subscribe. :)
playlist_add
Oct 16, 2018
#11: What Wildly Successful Products Are Doing
This episode of the Product Business Show was recorded 2/6/2017. The day after the Super Bowl. Below is from our email we sent out.
_____
Yesterday we watched the Super Bowl for our friends. Did you see it?
Amidst the cheering, I got SO inspired. It was a great example of staying committed to a dream against most logic. That led to several "firsts" in NFL history.
Today is our live Q & A show. On the heels of yesterday's Super Bowl ads, we'll be talking about the things that wildly successful products are doing. You can use the same exact trends to build your business, too.
playlist_add
Oct 6, 2018
#10: How to use packaging to build value for your product
We've been getting a lot of requests for us to do people's packaging artwork. In simple terms, the way to think about packaging is that it can either shred your value proposition (and sales) or it can leapfrog your product over tall buildings in a single bound. Ok.. well.... not quite that last part but you get the idea. It's super important. Given that your business' financial value (to you and investors) is directly related to sales, improving packaging can make a very big difference.
playlist_add
Oct 5, 2018
#09: Write compelling marketing copy
Original. Compelling. Connects people to ideas then to the product.
It surprises, delights, informs, evokes a subconscious response.
What's the "IT"?
It's "copy", specifically --- Compelling Marketing Copy.
I've seen way more than my share of GOOD (aha!), BAD (eek!) and UGLY (gasp!) marketing copy. I'm going to share how to optimize the good, rewrite the bad and scrap the downright-ugly copy.
playlist_add
Oct 4, 2018
#08: Effective Investor Pitches
When I was listening to the practice run of an investor pitch, there was a glaring change that needed to be made. So, even if you've been wanting to pitch to investor groups, pitch contests or television shows like "Shark Tank", "Elevator Pitch", "Dragon's Den", "The Profit" or "Billion Dollar Buyer", it's a world of difference to actually do it.
I thought you would benefit from hearing what makes an Effective Investor Pitch
playlist_add
Oct 1, 2018
#07: What Happens When Business Doubles or Triples
I had a chance to spend some time with the guy that Starbucks CEO, Howard Shultz, relied on to help them when they wanted to explode from $165 million per year to $1 billion per year. In 3 YEARS! And they did it.
He's currently advising Jamba Juice on their organizational development.
I'm BLESSED beyond words to have been selected to be in THAT EXACT ROOM with Eric and learn from him the past few weeks.
Join me to hear some of the lessons that apply to product businesses.
playlist_add
Oct 1, 2018
#06: Getting Your Product "Out There"
This Episode is from our Product business Show, which aired on 7/23/2018
playlist_add
Sep 25, 2018
#05: Packaging - Fixing Problems & the Best Process
Correct packaging can do everything from increasing sales, improving profit margins and signing deals to lowering returns and customer service phone calls. All of that helps you make money, save time and lower stress levels.
playlist_add
Sep 15, 2018
#04: Carving Out Focused Time For Your Product Business
This episode is about simple ways to create focus and time for building your product business.
Let's face it. Life happens so quickly. AND... The best of intentions are completely useless without your commitment and action. Consistent action. An action that might require you to grow.
We'll have super actionable, simple steps you can take from wherever your project is right now.
This call is especially important for anyone who has:
* Created a prototype
* Attended a trade show
* Exhibited at a trade show
* Had people buy their product anywhere
* Decided that 2016 is their year to finally do their project
* Chosen to expand their business quickly
playlist_add
Aug 20, 2018
#03: Facebook & Instagram Updates for Business
I'm going to share a few of the gems I learned recently at an all-day event with the business teams from Facebook and Instagram. You'll be able to use a few of the inside tips for products as early as today if you're paying attention. :)
playlist_add
Feb 19, 2018
#02: Managing Your Product Simply
Ok. Let's get real here. You can have the best intentions in the world BUT if you don't manage your day-to-day actions in your projects, you'll never get to your goals. As entrepreneurs, we all need a simple system for organizing the amount of detail that comes with creating new things. And, yes, there are ways to still have it feel light and creative!
Want to get the reminders to the live show, click HERE.
playlist_add
Jul 24, 2017
#01: Sales funnels to sell more products
If you’ve never heard of a sales funnel, this show will help.
If your sales are lackluster no matter how many people see your product, there’s a good chance you should look at changing your sales funnel. (And maybe your packaging or pricing but those are different topics we’ve talked a lot about on our blog.)
Even if you are making sales, this show will help. That’s because evolving your sales funnels lets you keep pace and continue growing.
So how do you know if you have a good sales funnel?!
For online product sales, you should be getting at least 2% of people who click your ad to buy your product.
playlist_add