Leading Women
Leading Women
Dec 12, 2021
Brigid Price, Founder, Rural Resources Online on diversity in agriculture and leading an intergenerational rural family business
Play • 26 min

Join Rebekah Campbell as she chats with Brigid Price, Founder, Rural Resources Online on diversity in agriculture and leading an intergenerational rural family business. Brigid shares insights on the value of storytelling, the responsibility of stepping up and the role technology plays in the succession of emerging leaders.  


Key Insights 

(01:34) How did Brigid start her leadership journey? 

Brigid was working as a finance manager for Queensland Health when she met and married a farmer. Two and a half decades later, she is now part of an intergenerational farming business as the business and compliance manager. Brigid has always been curious by nature and thinks she can learn something from everyone and every interaction. She’s fortunate that her parents encouraged her to say yes to opportunities.  It was instilled in her the importance of serving others and contributing from the perspective that if you can do something, you should.  


(05:58) What important lesson did Brigid learn that made her a better advocate for diversity?  

It’s not capacity or capability that women lack, but it’s essentially more about confidence,  

connections and clarity in terms of where you’d like to go and what you’d like to do. Brigid shares that it’s important for women to connect with other women and have role models. 


(21:49) What tool can Brigid share with the audience to add to their Leadership Toolbox? 

Brigid shares her strategy on how to manage that overwhelming to do list. The solution is to align with your values. When you have to make decisions or if you’re in a situation where you’re a bit torn, you can look at how you can operate in alignment with your values to make the decision. 


Important Resources and Links  

If you’d like to learn more about how CommBank is supporting the growth of women in business visit https://www.commbank.com.au/women-in-focus.html   

Host of the Leading Women podcast, Rebekah Campbell is a high-profile entrepreneur and public speaker who spoke at TEDx Sydney (2012). Rebekah is co-founder of payments app Hey You and author of the book ‘138 Dates’ published by Allen & Unwin in 2021. Rebekah was named a Woman of Influence in 2015 and APEC Young Woman Innovator. She was the host and curator of the City of Sydney's virtual event series 'Reboot', supporting 18,000 Sydney business owners to recover from the impact of COVID in 2020 / ‘21. If you’re interested in learning more about Rebekah visit her website: www.rebekahcampbell.com 

The Leading Women podcast is proudly brought to you by Commonwealth Bank.  The series is produced by Nicole Hatherly, recorded at RadioHub Studios with post production by Cooper Silk and Iain Wilson


Things you should know: Guests featured in the podcast are speaking from their personal experiences only. As this podcast has been prepared without considering your objectives, financial situation or needs, you should, before acting on the content consider its appropriateness to your circumstances. CommBank does not necessarily endorse the views of a particular individual or guarantee the accuracy of the information provided. 

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