Capture what corporate habits you must ‘unlearn’ to launch a successful startup – Jonas de Cooman, Co-Founder & CEO @ Spott
Play • 27 min

On this episode of Launch Stories, I speak to Jonas de Cooman, Co-founder & CEO of Spott, a marketing platform that helps brands sell more by adding interactivity to videos and images on their digital channels. You’ll hear what Jonas had to ‘unlearn’ after a career at Coca-Cola and Unilever to build a successful global business as an entrepreneur and why he had to develop a ‘bullshit detector’ to make sure he hired the right people. You’ll also hear what pivotal change in sales strategy led to Spott generating 2,000 customers in 90 countries.



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