Behind the Fluff
Behind the Fluff
Apr 15, 2021
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Play • 46 min

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast ( and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series.

Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career.

Links from the session (Amazon affiliate links may be used below)

Full transcription -

#IntBunchWordofTheDay - Gadabout -

Terry Pratchett, Discworld novels -

Terry Pratchett, Night Watch -

Terry Pratchett, Eric - (though not recommended by Wayne to read!)

Dan Brown, An Open Letter To Educators -

Dr Nancy Roberts -

Dr Spencer Johnson, Who Moved My Cheese -

Micky Flanagan, Going 'Out Out' -

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