Master P for Planner with Steve Bayley, Creata Strategy & Insights Director
1 hr 11 min

Steve reached out a couple of months ago with an interest to be on the podcast, he seemed like he was up to a lot of interesting things so we organized meeting up for chat.

We ended up unexpectedly talking about rap and hip hop, Steve's circuitous journey to becoming a planner working in advertising and marketing, his involvement with soccer, the non-league he launched, and many other fascinating stories.

Steve is a compelling proof that a planner can come from all sorts of different background and succeed in the creative communications industry and it was a delightful conversation, I hope you enjoy it as well.

"If you have a vision, stick with it. Just pursue that vision and don't put so much stock in the maxims you get from industry luminaries, because I took that Jon Steel thing of 'Be interesting and be interested' to so much heart that it probably added years on to my circuitous journey."

Steve on breaking into the advertising industry as a planner.

Thank you to the True Star Foundation in Chicago who let us borrow a room in their facility to record this conversation, we talk about it during the podcast, it's a fantastic program supporting Chicago youth in gaining media and marketing experience through a range of after school courses, activities, programs, and job internships.

Mentioned in this episode:

  • Steve Bayley on Twitter and Linkedin
  • Non League America
  • Truth, Lies, and Advertising, by Jon Steel
  • University South Carolina, Greensboro
  • Master P
  • G Camp
  • Hair bands
  • Poison
  • Cinderella
  • Britney Fox
  • Bullet Boys
  • Bobby Brown
  • The Chronic
  • Dr Dre
  • Eminem
  • VCU Brand Center
  • Miami Ad School
  • Beasley Broadcast Group
  • Clear Channel
  • BBH
  • Stratfest
  • BBDO Atlanta
  • Matlock Agency Atlanta
  • Non League Soccer
  • Fox Soccer Channel
  • Torquay
  • FA Cup
  • US Open Cup
  • Ground Hopper Culture
  • Deep in the Pyramid
  • Detroit City FC
  • Creata
  • McDonald's Happy Meal
  • True Star Foundation Chicago
  • Adcolor
  • Leo Burnett
  • Moleskine
  • The Boy Who Harnessed The Wind

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