Living Playfully with Emma Worrollo, Founder & Chief Creative Officer of The Pineapple Lounge
1 hr 5 min

I had a fantastic conversation with Emma Worrollo, Founder and Chief Creative Officer of The Pineapple Lounge. It's a research agency specializing in better understanding children, teens, families, and helping brands connect with them.

I came across the Pineapple Lounge and Emma while participating on an expert online panel about play, I thought the agency and Emma's work at the intersection of brands, creative communications, families, and play seemed fascinating.

Emma shared her experience of pregnancy and motherhood on her blog Mission to Motherhood, and currently sharing her philosophy of living playfully and designing a playful living environment over at The Playful Den.

"When children and youth are your business, there are 3 things that come up, pretty much in every single brief:

How can my brand be cool? How can my brand be fun? How can I encourage playfulness?

If you can inject play into your [brand] experience, generally, and this is for any age, it's more sticky, it's more memorable, and it's more time worthy."

Emma Worrollo

We talked about mermaids, unicorns, rainbows, colors, living playfully, ope- ended toys, conducting brand research with children, teens, parents, what 'cool' is, and much more.

It was a brilliant conversation, if you enjoy listening, please share with your friends!

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