Designing Marketing Experiences with Jennifer Severns, AMA Chief Experience Officer
1 hr 3 min

I've had an excellent conversation about design with Jennifer Severns, including some fun geeking out on Marvel superhero movies (tiny spoiler for Captain Marvel, FYI) and video games.

Jennifer is the Chief Experience Officer at the American Marketing Association, they recently went through a large rebranding exercise and a complete overhaul of their internal systems that we talk about in the episode as well.

"I have an infographic of the scientific method printed out in my office, hanging on the wall. If anybody comes in and starts talking about solutions or what's not working, I point back to it and say "OK, what is the question you are trying to solve?". Our primary problem [in marketing] is we go down a road of throwing a product out there without back to what are we testing, what are we trying to find out, and when will we know if it's working or not?"

Jennifer Severns

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