Heidi Hackemer, Brand Strategist & Founder of Wolf & Wilhelmine
1 hr 5 min

May the 4th be with you!

This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine.

As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it.

As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk!

A few links to the information mentioned in the episode:

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