Advertising your book is one of the trickiest things for a self-publisher. Do it wrong, and your ad spend can easily outpace your sales. But when you get it right, you can take your career to the next level and beyond. Paranormal cozy mystery writer Trixie Silvertale did just that, and she sits down with us from her writing retreat in Mexico to share the story of just how she made it all happen. Her catalogue was earning $200 a month before she got serious with ads, but now consistently brings in many thousand. This is a tale lined with silver that no author should skip, because Trixie speaks frankly about her numbers and the self-awareness, market research and experimentation that led to where she is now. And the best part is, through her careful monitoring and tweaking of her ad performance, she saw results quickly, and never had to risk everything to make it happen.
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