The curse of the second launch (and how to avoid it)
Play • 24 min

Let me paint you a picture…


You’ve heard people talking all about online courses…

You’re working 1:1 but your time is maxed out…


So you finally decide to go for it -  to take the jump, do the scary thing and create your first online course.


You pull it all together and it’s ready to go so you send some emails to your list and you talk about it on social media. 


You’re SO excited about this new thing that you’ve created AND even more so when you get some sales (go you!). 


You’ve launched it once so in a few months you decide it’s time to launch your course again - very similar to how you ran it the first time...


But this time you make less sales.


This is what I call the Curse of the Second Launch.


Now before you hit the panic button and throw your course in the bin - I want you to know this is perfectly normal!


That’s why in today’s episode I’ll be sharing more on the Curse of the Second launch - why it happens and how you can avoid (or recover from) it.

Things You’ll Learn in this Episode of Doing it Online:
  • What exactly the Curse of the Second Launch is
  • Why the Curse of the Second Launch happens
  • My 4 tips for avoiding the Curse of the Second Launch happening to YOU
  • Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at 


Want More?
  • Make more course sales than ever before when you steal my exact funnel at
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at
  • Want the show notes + more funnel goodies? Head to
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