Gooder
Gooder
May 17, 2021
Sashee Chandran - Pioneering the New Tea Culture in America
Play • 53 min

“Luck is hard work and opportunity meeting.” – Sashee Chandran

This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture and how her diverse background has encouraged her to create something new: Tea Drops. We also learn about the tea category shaking innovation of Tea Drops' products and some of the trends her brand is leveraging. Along the way, we get to hear the inspirational story of a diligent and humble entrepreneur who transforms the traditional way of enjoying tea.

In this episode we learn:

- About the history and inspiration of Tea Drops. - The surprising A-ha moment of her product idea. - About her go-to-market alternate channel strategy, and why it worked.  - Where Sashee’s passion and drive for risk-taking come from. - What Tea Drop's give-back program has been doing to tackle the global water crisis. - Diana and Sashee's personal stories about their love for tea and how tea has helped them connect to their loved ones.

About Sashee Chandran:

Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas using a patented process — shedding about 15% less waste than traditional tea bag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art and edgy design. Tea Drops an omnichannel brand, selling D2C and also available in 1,500 retailers — loved by Oprah Magazine, Chrissy Teigen, and former first lady Michelle Obama. Sashee is a 1st Place $20K Women Founders Network pitch winner, 1st Place $100K Tory Burch Fellow Grant winner, and the 1st place $50K PepsiCo WomanMade Challenge winner. She has also raised over $3.5M in VC funding for Tea Drops.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/sasheechandran/ Instagram: https://www.instagram.com/sasheechandran/?hl=en Twitter: https://twitter.com/Sasheec Email: sashee@myteadrop.com Website: https://www.myteadrop.com/

Show Resources:

Loose leaf tea is tea that does not come pre-packaged in tea bags. Because the leaves are not crammed into a tea bag, the tea maintains a higher quality and aroma while offering the best possible health benefits.

eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. 

Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. It most commonly consists of tea accompanied by chewy tapioca balls, but it can be made with other toppings as well.

The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.

Tory Burch Foundation competition Designed to provide women entrepreneurs with the tools and platform necessary to grow their business.

8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost. 

United Natural Foods, Inc. is a Providence, R.I.-based natural and organic food company. It is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI is Whole Foods Market's main supplier, with their traffic making up over a third of its revenue in 2018.

Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances. 

Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas.

The Thirst Project is a non-profit organization whose aim is to bring safe drinking water to communities around the world where it is not immediately available. The Thirst Project collects money and builds wells all across the continent of Africa where villages do not have immediate drinking water.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

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