Jan 3, 2022
The Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander Hoffman
Play • 54 min

Amy Friedlander Hoffman is the Chief Business Officer for Liquid Death Mountain Water. Liquid Death is a quickly-growing beverage brand that packages water in infinitely recyclable tallboy cans. Amy oversees sales, marketing, merchandising, development for commercial strategies, and business development for all brand partnerships.

Before joining the Liquid Death team, Amy was the Head of Business for Uber. She oversaw more than 150 partnerships across entertainment, music, sports, venues, community, and brand. Her work earned a spot on Billboard’s “Top Branding Power Players.” Prior to Uber, Amy ran Priority Digital Media, a strategic consulting practice focused on content, media, and distribution.

In this episode…

There’s good marketing. There’s great marketing. And then there’s Liquid Death’s marketing.

Liquid Death took a healthy habit and made it 50 times more fun — by turning traditional marketing on its head. Instead of trying to send a weighty message about the benefits of drinking water, they use comedy to promote their product. They’re not making fun of others — just of themselves. By using humor, they're connecting with more consumers, promoting good habits, and helping the environment.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company’s structure for success, and why humor is the perfect marketing tool.

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