Gooder
Gooder
Jan 25, 2021
Karuna Rawal - Food Tech's Role in Expanded Food Accessibility
Play • 51 min

In this episode I had the privilege of chatting with Karuna Rawal, Chief Marketing Officer for Nature’s Fynd, a food tech startup where she’s commercializing a new-to-the-world, sustainable alternative protein that can help feed the world. We discuss the incredible origin story of Nature’s Fynd, how the food tech industry has widened the funnel of food accessibility, as well as the importance of mentorship in empowering women leaders.

“To me mentoring is about being more open, vulnerable and sharing, and being able to offer perspective or insights.” - Karuna Rawal

In this episode we learn:

- The origin story of Nature’s Fynd, what it does and what the company is up to now. - How the pandemic has positively and negatively affected the business. - How the food tech industry has contributed to the accessibility of food to many people around the world. - Karuna’s thoughts about consumer adoption and how consumers in the market are responding to their products. - The importance of two-way mentoring and Karuna’s advice for being a good mentor. - Karuna’s thoughts on how she wants Nature’s Fynd to define food tech’s role in the world.

About Karuna Rawal:

Karuna Rawal is the Chief Marketing Officer for Nature’s Fynd, a food tech startup where she's commercializing a new-to-the-world sustainable alternative protein that can help feed the world.

Karuna brings over twenty-five years of experience in brand management and shopper marketing across CPG, retail, and healthcare industries. She also serves on a number of nonprofits and is dedicated to supporting and mentoring women leaders.

Guest Social Media Links: LinkedIn: https://www.linkedin.com/in/karunarawal/ Website: https://www.naturesfynd.com/press-release/cmo Twitter: https://twitter.com/KarunaRawal Facebook: https://www.facebook.com/thekarunarawal Blog: https://medium.com/@KarunaRawal

Show Resources:

Mentions

Miyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry.

The National Aeronautics and Space Administration (NASA) is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research.

Yellowstone National Park is a nearly 3,500-sq.-mile wilderness recreation area atop a volcanic hot spot. Mostly in Wyoming, the park spreads into parts of Montana and Idaho too. Yellowstone features dramatic canyons, alpine rivers, lush forests, hot springs, and gushing geysers, including its most famous, Old Faithful. 

The Good Food Institute’s (GFI) conference is the world’s leading event focused on accelerating the marketplace for plant-based and cell-based meat.

Farmers Fridge is a service that makes meals from scratch, packed with care, and delivered overnight by our dedicated team of drivers.

Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.

Articles

https://www.foodnavigator-usa.com/Article/2019/09/11/Sustainable-Bioproducts-gears-up-for-2020-launch-of-consumer-brand-built-around-new-to-the-world-protein-source

 

Key Takeaways:

0:00 Intro

2:15 Karuna share the origin story of Nature’s Fynd, what it does and what the company is up to nowadays

5:27 Karuna talks about how the pandemic positively and negatively affected their business and how they dealt with the negative impacts

8:39 Karuna talks about what accelerated them to moving to the market that they are in and how

10:49 Karuna also talks about how being a foodtech company has contributed to accessibility of food to many people around the world

12:45 Karuna also talks about what has catapulted the naturals to the mainstream consumer and how foodtech has helped in that too

16:15 Karuna explains how foodtech is bridging the gap between people who are uneducated and maybe unwilling to try something because of its foreignness to the naturals

17:52 Karuna shares her thoughts on how she’d want Nature’s Fynd to define Foodtech’s role and what it should be about

19:11 Karuna talks about consumer adoption and how consumers in the market are responding to their products that are in the market

24:19 Karuna talks about the shift that is happening of people shifting to the natural foods and being a vegetarian or a vegan and what’s caused that shift

27:35 Karuna also talks about leadership and mentorship and why it is important to her that that she leans mostly in mentoring women

31:25 Karuna talks about two way mentoring and why it’s important for a mentor to understand the situation and mentor based on the situation and not on the fact that he or she knows something

34:21 Karuna shares where she gets the interest to mentor people from and also her life experiences that grows her desire to mentor even more

38:50 Karuna also shares the common blind spot or weakness that she has noticed through all the women that she has mentored that holds them back

42:14 Karuna shares the kind of women that she admires in terms of their leadership

44:35 Karuna shares what she thinks are fun facts about Nature’s Fynd that she feels are really compelling

45:52 Karuna talks about the brands and trends outside of Nature’s Fynd that she has her eyes on

47:26 Karuna shares tips on how she’s keeping herself sane and strong to do what it is that she does

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