Gooder
Gooder
Nov 2, 2020
Brigette Wolf - Reimagining Well Being Snacking
Play • 50 min

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub. She is a solutions-oriented, forward-thinking disruptor in the snacking space committed to reorienting the way food and beverage brands talk about snacking by making it a more holistic and wellness-oriented experience. She is on - a - mission.

Brigette and I discuss how she successfully led the development of this new SnackFutures division inside of Mondelēz, bringing global resources, teams, thinking and a new way of talking about healthy food inside the world of snacking.

In this episode, we learn:

  • Why Mondelēz took the plunge into better-for-you with SnackFutures, and what they’re up to.
  • How great teamwork and great culture have aided the success SnackFutures.
  • About the impact of SnackFutures sustainability initiatives.
  • What’s driving innovation in mainstream better-for-you snacking.
  • How serving consumers and employees adds value to the business.
  • What’s driving big CPG to better embrace healthy snacking, healthy eating and healthy lifestyles.
  • About the impact that Gen Z has on plant-based snacking.
  • Why we need to make healthy living affordable to all consumers.

About Brigette Wolf:

Brigette Wolf is the Global Head of SnackFutures, Mondelēz International’s innovation and venture hub.

Since its creation in 2018, Brigette has led the creation of a cross-functional ecosystem of partners around the world, launched SnackFutures’ first market hub in Australia and created five completely new brands that are currently being piloted in the US and Europe.

Brigette has played a key role in advancing the company’s innovation agenda since its inception in 2012 serving as the senior director of Global Platform Innovation for Gum, Candy and Biscuits – leading the development and launch of Trident Vibes as well as brand manager for Belvita. Brigette’s history with the company also goes back to Kraft Foods with roles including the Global Innovation Manager for Oreo and working across several of the pizza and meal brands.

Prior to being part of the food industry, Brigette worked in investment banking at Morgan Stanley and Credit Suisse First Boston.

Brigette received her undergraduate degrees from The University of Pennsylvania, The Wharton School and her MBA from Northwestern Kellogg School of Management.

LinkedIn: https://www.linkedin.com/in/brigetterwolf/

Show Resources: Mondelēze - Mondelez International, Inc., often stylized as Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company consisting of former Kraft Foods Inc brands. Owners of some of the most iconic brands in the world, including Oreo, Tang Tobelerone, Halls, Mirla, Philadelphia Cream Cheese, Cadbury and more. SnackFutures - SnackFutures is Mondelēz International's new innovation hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential, and leverage other growth opportunities across snacking.   Episode Sponsor - Retail Voodoo: A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com 
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