Why experiences are crucial in franchising, with Vanessa Yakobson of Blo Blow Dry Bar
Play • 20 min

Sometimes, franchise brands can ride the line between multiple industries to ultimately create something completely new and fresh. One such example is Blo Blow Dry Bar, which positions itself in both the wellness and beauty markets to deliver blowdrys and other beauty services to its customers; with a focus put on the experience that its guests receive.  

The brand’s CEO, Vanessa Yakobson, knows a thing or two about delivering exceptional customer service. She has grown the brand since acquiring it with her partners in 2009, and over the next 13 years, Vanessa and her team developed Blo from a humble Canadian concept into an international powerhouse.  

This year, Blo is celebrating its 15th anniversary, so what better time to catch up with Vanessa to reflect on the brand’s successful past, and look toward its ambitious future. 

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