How fitness franchises can evolve with consumers, with Jon Cottam of Lift Brands
Play • 24 min

“The journey with the consumer should never stop,” says Jon Cottam, CEO, EMEA for Lift Brands. A strong sentiment, but how do you turn this into a tangible part of your franchise’s make-up? 

For Lift Brands, the trick is evolution. The pandemic hasn’t suddenly transformed its concepts like Snap Fitness and 9Round into entirely new endeavors – instead, it has allowed them to naturally evolve and incorporate the likes of wearables and digital experiences into operations. 

On this episode, we speak with Cottam about the wider Lift Brands portfolio, and really dig down into what makes a boutique brand like 9Round appealing in the increasingly competitive workout space. We also touch on the “elitist” feel that boutique concepts can sometimes possess, and how Lift Brands is doing everything it can to make fitness as welcoming as possible.

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This episode of the Global Franchise Podcast is brought to you by Scenthound, a unique wellness-focused dog grooming concept with exclusive franchise territories available in key U.S. markets. Learn more at

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