For some brands, public relations can seem like a marketing buzzword that crops up only on occasion. But for the real industry-leading franchises, a strong PR strategy is the backbone to both consumer awareness, and new franchisee acquisition.
Nobody knows this more than Sally Anne Butters and Lucy Archer, whose public relations organization Rev PR has doubled its client base since last March when brands scrambled to solve problems presented by the pandemic.
On this episode, we speak with Sally and Lucy about the cornerstones of solid PR, and the pair share their essential tips that brands can start using from today, to ensure that they’re still a part of the conversation tomorrow.
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