Episode 13. What is Design Thinking and How Do You Know When You Need It?
Play • 21 min

Tune in to another episode of Frankly Tech Series, hosted by our CTO, Tom Grey. This time, we get a 20 minute crash course on design thinking from Marlene Weber, User Experience Specialist at Launchpad. Marlene holds a doctorate in human centred design. Practiced at Jaguar Land Rover, she works with clients to map human AI with people first products designed for their businesses. Marlene talks us through her own definition of design thinking, how it is used to challenge assumptions to do user research, to test with customers and to prototype and on top of it explains the differences between UX and UI.  Tom and Marlene also discuss when is the best time to bring a designer in your team and if there is a trade off between hiring a designer or developer. 

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