Fast Forward episode 2 - Scan Purchase for Maximum Score (Trailer)
Play • 1 min

Early supermarkets created the perfect environment for innovation, with shoppers ready for anything that could spice up their retail routine. Ken Hollings carts listeners through the aisles of today’s supermarket, where interactivity and augmented reality play an increasing role in the shopping experience. QR codes and RFID chips give customers quick access to recipes, advice on nutrition and information on freshness and origin.

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Fast Forward is a Tomorrow Unlocked by Kaspersky series. Visit for interviews and articles about this series, and more stories about technology is shaping our world.

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