Ep 11: He-Man & The Masters of the Universe (1980s Consumer Culture Case Study)
Play • 1 hr 57 min

Semiautobiographical stream-of-consciousness examination of He-Man and The Masters of the Universe franchise. Topics discussed and mentioned: Consumerism, commercials, television, Power of Grayskull documentary, The Toys That Made Us, franchise, kids TV, youth culture, action figures, consumer culture, toys, spoiled brat, collecting, comics, comic books, X-Men, fandom, fandoms, baseball cards, Nintendo, Transformers, GI Joe, Foucault, Nietzsche, Skeletor, psychoanalytic profile, memento mori, Paul Auster - The Music of Chance, bad guys, Hordak, antisocial tendencies, Mattel, merchandise, Homeric epics, Greek mythology, artificial culture, King Arthur, Conan the Barbarian, Arnold Schwarzenegger, Robert E. Howard, multiple or group or mass authorship, capitalism, Tarzan, mass market, mass media, mass production, folklore, real politik, might makes right, Action for Children's Television, advertising regulations, Reagan, Thundercats MOTU, Teenage Mutant Ninja Turtles, cartoons, culture creation industry, Power Rangers, live-action, animation, educational programming, toy tie-ins, child psychology, literary sensibilities, mythological aptitude, genuine or authentic, Disney, genre fiction, violence, advertising, Warhol soup can, advertising as art, content, filler, moral busybodies, Moral Majority, Tipper Gore, SJWs, journalists, She-Ra, Modulok, playing pretend, imagination, no one ever really dies (N.E.R.D.), culture wars, The Force Is Female, Rey from Star Wars, Dragon Ball Z, repeats, Batman: The Animated Series, emasculation, Captain Marvel, "strong female character", femdom, gender norms, Barbie dolls, pop culture grievances, Frank Langella, Joseph Campbell, world mythologies, good and evil, academic scholarship, Sarah Lawrence College, Sam Seigle, Finnegans Wake, adult collectors, nostalgia, Mr. Bubble, children's brands marketed to adults, Batman 1989, Frank Miller - Dark Knight Returns, Mickey Mouse, Looney Tunes, Bugs Bunny, Taz in the '90s wearing sunglasses, NWO 4-Life, vicarious mythology vs real culture, Star Wars: Andor, totalitarianism, Hollywood compromised, Weinstein, ethics, fanboy revolution, sports fans, politics invading entertainment, identity politics in male spaces, artificial civilization, pop culture, palette swaps, fetishism of commodities or commodity fetish, manspreading, masculinity, ersatz fake masculine male role models, psyop, conveyor belt of pop culture, laissez-faire capitalism, classical storytelling, lifestyle brands, voodoo dolls, totems, platonic ideals, celebrity popularity, "action figure poets", Tupac as Ulysses.

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