Jul 3, 2020
Episode 83: Bill Bice Explains The Most Common Marketing Mistakes
Play • 29 min

Today the Leafy Podcast hosts sit down with Bill Bice, CEO of https://www.boomtime.com/

Bill has always been an entrepreneur, starting his first company at age 14, putting on road

races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded Boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why Boomtime built the world’s first marketing-as-a-service platform: fuse. Boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale. Bill tells us that a lack of consistency is the biggest marketing mistake.  He also says for websites, don’t be everything for everyone. What you want is to drill down into what your customer needs and capture their email. The About Us page is so important because people won’t work with someone they don’t know. Listen to the entire episode for more great tips from Bill Bice.  


To learn more about Bill Bice, visit his website: www.boomtime.com

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