Bright Lights: Consumer Trends in Conversation with element54
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element54, a full service marketing research firm, will be interviewing thought leaders across various industries about different hot topics related to consumer trends. In the first series called "Food Futures", we will be discussing the topic of food trends from the perspective of grocers, food manufacturers/caterers and restaurants.
Available episodes
Newest first
Oldest first
Sep 14, 2022
Season 3, Episode 2- The Future of Insights and Conferences with Jasmine Sachdeva
With the upcoming global insights and analytics ESOMAR Congress in Toronto this September, we ask three questions to industry leaders, including what excites them most about the future of insights. In this episode, we speak with Jasmine Sachdeva, who leads the consumer, shopper, and analytics Centre of Excellence for Arterra Canada. Arterra owns and distributes 100+ wine brands in Canada, including Jackson-Triggs, Inniskillin, and Sandbanks.
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Sep 6, 2022
Season 3, Episode 1 - The Future of Insights and Conferences with Kristin Luck
With the upcoming global insights and analytics ESOMAR Congress in Toronto this September, we ask three questions to industry leaders, including what excites them most about the future of insights. Our first guest is Kristin Luck, President of ESOMAR, and founder of the consultancy, ScaleHouse, where she serves as an advisor and growth strategist to firms in the marketing services and technology space.
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Nov 5, 2021
Season 2, Episode 4 - Sustainable Futures: An interview with Equifruit, the Canadian market leader of Fairtrade bananas
Learn about sustainability from two special guests from Equifruit: Jennie Coleman, Owner and President and Kim Chackal, Director of Sales and Marketing. Get insights into the supply chain of the fruit that is in over 90% of weekly Canadian grocery baskets, what each individual can do to help support sustainable practices, and why companies should be bold about what they're doing in this space.
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Sep 13, 2021
Season 2, Episode 3 - Sustainable Futures: An interview with the Director of Sales & Head of Sustainability at Conagra Brands
In this interview with Michael Fazio, Director of Sales & Head of Sustainability at Conagra Brands, we explore his perspective on the main barriers to sustainability, the mindsets required to hold ourselves accountable, and how innovative solutions don't have to cost much money or any money at all.
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Sep 3, 2021
Season 2, Episode 2 - Sustainable Futures: An interview with the Global SVP of Account Management at TerraCycle
In this interview with Zachary Dominitz, Global SVP of Account Management at Terracycle, we explore how his background makes him a natural champion for sustainability, what he sees as the biggest barriers to recycling, and why it all has to start with education.
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Jul 13, 2021
Season 2, Episode 1 - Sustainable Futures: An interview with one of Canada's top social media professionals
Hear the unique perspective of what defines sustainability from Trevor T’úýtemken Ellestad Van Somer, Head of PR, Communications, Influencer Marketing, and Education at Saje Natural Wellness.
In this interview, we explore the innovative use of plant fibres, the importance of metrics for transparency, what to consider if you want to champion sustainability in an organization, and why we have to first address fundamental human needs before we're ready to shift to the ideals of this world.
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Mar 30, 2021
Season 1, Episode 5 - Food Futures: A wrap-up with the founder of element54
In this episode, I have a conversation with element54 founder, Bernie Malinoff. We share our personal journeys into understanding the impact of food on key biomarkers for health and some recent data from a national study among Canadians on food experimentation during COVID-19.
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Nov 12, 2020
Season 1, Episode 4 Part II - Food Futures: A Millennial perspective from a cultural anthropologist and consultant
In this episode, we speak with Ellen Karp, founder of Anerca International as she deep dives into the underlying drivers behind food trends among Millennials. Ellen is a cultural anthropologist, formerly with the National Museum of Ottawa, who specializes in understanding consumer behaviours and motivators and then provides consulting to businesses to help them succeed with insights.
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Nov 12, 2020
Season 1, Episode 4 Part I - Food Futures: A perspective from a cultural anthropologist and consultant
In this episode, we speak with Ellen Karp, founder of Anerca International. Ellen is a cultural anthropologist, formerly with the National Museum of Ottawa, who has a deep understanding of the underlying drivers of consumer trends across various industries. Listen to her perspective on the past, present and future of food trends.
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Nov 11, 2020
Season 1, Episode 3 - Food Futures: A perspective from a food caterer
In this episode, we speak with Thierry Bransi, co-founder of Stop Gourmet, a Montreal based food catering company. Thierry started his career in marketing research in different industries but decided to leave his corporate career to dedicate himself full-time to his passion for food in helping to grow Stop Gourmet. Hear the interesting dynamics of going plant-based on inter-personal relationships and the implications of experimentation for his business.
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Nov 11, 2020
Season 1, Episode 1 - Food Futures: A perspective from an insights and category management expert
In this episode, hear from Joe Lyons-Rising, an Insights and Category Management expert with over 15 years in the CPG industry. He has advised and managed on over 70 food and non-food categories during his time at Nielsen Canada, McCain Foods and most recently as Director of Customer Insights with Sofina Foods. Joe has vast category and shopper experience in the food industry working with such iconic brands as Janes, McCain, Mastro, Lilydale and President’s Choice.
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Nov 11, 2020
Season 1, Episode 2 - Food Futures: A perspectives from professional chefs
In today’s episode of Food Futures, where we discuss consumer trends from the perspective of different industry experts, we have two special guests: a dynamic duo of a father (Tony Way) and son (Caleb Way), who are both professional chefs. Get an insider view of the COVID-19 challenges in food service and what they see as the big food trends.
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