COVID-19 has accelerated the growth of eCommerce and its importance as a serious sales channel for brands big and small. As a result, eCommerce can no longer be siloed under the people or department with the eCommerce title. Companies need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce. Throughout the company, everyone needs to have an eCommerce mindset and bring eCommerce to the table while discussing important decisions.
Tim Madigan is an executive business leader with a strong record of eCommerce leadership, market development, strategy creation, new product development and team leadership at three Fortune 100 Consumer Goods companies. Tim’s expertise is building successful “white space” business units while developing highly productive, collaborative relationships in a matrix organization.