Creating a Common Language for Event Design with Ruud Janssen
Play • 57 min

Ruud Janssen is the Founder & Managing Partner of the Event Design Collective


In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss event design among other things including:

  • Why designing time is essential to event design
  • How music and business models inspired the Event Canvas Methodology
  • How a common frustration led to a side project that led to a thriving startup
  • How structure enables language that powers conversations about event design 
  • The many challenges of planning for behavior change
  • Why successful events may still benefit from design thinking
  • How restrictions can aid event design
  • Why creating multiple event design prototypes has many advantages
  • What the future holds for the Event Design Collective
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