Creating Extraordinary Experiences with Claus Raasted
Play • 57 min

Claus Raasted is the Director of The College of Extraordinary Experiences and Coach at McKinsey & Company

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss among other things:

  • Curating attendees to create unique experiences
  • Using in-person event experiences to generate auxiliary revenues
  • How breaking social rules is the key to creating productive ideation sessions
  • The cost of disruption and how you cannot please everyone
  • The rise and fall of Dziobak Larp Studios and the dangers of over-delivering
  • How productivity is more approachable than innovation
  • How reframing challenges can turn them into opportunities
  • How focusing on delight rather than eliminating mistakes can create amazing opportunities

Read the latest news, attend events, and compare products about the meetings and events industry at EventMB

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