Events as a Pipeline to Building Stronger Communities with Greg Oates
Play • 52 min

Greg Oates is SVP of Innovation at MMGY NextFactor, part of MMGY Global.


In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss:

  • How events are a pipeline to support the priorities of the destination
  • How the pandemic has increased the visibility of DMOs to different parts of the government
  • The big shifts in intention coming out of Covid for event planners and people who book events and destinations
  • How association executives are actively selecting destinations with positive DEI reputations
  • The ongoing challenges of working with board members
  • How hybrid events remain unknown throughout the industry
  • How to define and measure destination performance
  • The constant need for great storytelling in destination marketing 
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