10PlusBrand
10PlusBrand
Aug 14, 2021
Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand
Play • 5 min

More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.

 

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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.

As a brand builder and marketer, I am thrilled that she won her last Olympic medals in Tokyo running in her own brand of running shoes, “Saysh”. What a fantastic symbol of our internet era -  every INDIVIDUAL can develop his or her own brand.  Brand power no longer belongs only to big corporations.  

 

For those who want to build their own business brands (B2B or B2C), professional LinkedIn brands, or personal brands, please visit our website 10PlusBrand.com, or call 1-888-288-4533.

 

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