Business Talks
Inbound Web Development
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Weekly conversations featuring industry-leading figures in marketing, sales, and entrepreneurship. Listen to discover actionable lead generation advice that will help you grow your company smarter & faster. Hosted by Bailey Canning of Inbound Web Development.
Available episodes
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Jan 26, 2023
Evergreen Client Acquisition Strategies with Luke Charlton
Luke Charlton runs a successful ad agency that helps Coaches and high-ticket service professionals get clients online. He’s spent over 16 million on ads and has helped clients generate more than 50 million in revenue from his ad campaigns
Some of The Topics Discussed Include:
* Evergreen Marketing Principles
* The Importance of Effective Copywriting
* How To Create a Lead Magnet Offer
* Email Marketing Strategies To Nurture Leads
* Tips For Approaching Advertising on Facebook
Links & Resources
Join Luke’s Email List
Connect with Luke on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Jan 19, 2023
Attracting & Retaining High-Quality Talent with Stephen Semple
Stephen Semple is a trusted marketer, successful entrepreneur, and consultant. He has been a featured speaker at places such as Oxford, Cambridge, and the London Stock Exchange.
Some of The Topics Discussed Include:
* The Shrinking Labor Force in Western Countries
* How To Market Your Business To Attract Employees
* Key Things Companies Must Focus On To Attract & Retain Talent
* Ways To Make Remote Work More Meaningful
* Why It's Never Been Easier To Be An Entrepreneur Right Now
Links & Resources
Connect with Stephen on Linkedin
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Jan 12, 2023
Why Branding and Design Matter with Scott Agnoli
Scott Agnoli is a Professor of Graphic Design teaching at Seton Hall University and Southern New Hampshire University. He is also an experienced Marketer, Professional Designer, and Leader. Scott is also the Founder of GetAGoodStart.com, which provides a blog, podcast, and career education training designed to prepare students to succeed and advance in the corporate environment.
Some of The Topics Discussed Include:
* The Importance of Design Standards To Improve Your Brand
* How To Know When its Time To Rebrand Your Company
* Tips For Going Through a Company Rebrand
* Why The “Front Line” Is Your Company’s Most Important Marketing Asset
* What a Good Design Process Looks Like
* Tips For Students/Young Professionals Pursuing a Career in Design
Links & Resources
Connect with Scott on LinkedIn
Get a Good Start Website
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Jan 5, 2023
Becoming An Effective Executive with Byron Morrison
Byron Morrison is a best-selling author, speaker, and business coach that works with CEOs to help them take control of their company so that they can maximize their time, lead with confidence and grow a business without losing their sanity.
Some of The Topics Discussed Include:
* Work-Life Balance and Ideal Lifestyle Creation
* Tips For Building a Sustainable Work Schedule
* How to Effectively Build Your Confidence & Intuition for Business Making Decisions
* Why You Need to Reflect to Learn & Improve
* How to Effectively Spend Your Time to Maximize Growth
Links & Resources
Byron’s Website
Connect with Byron on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Dec 1, 2022
The Evolution of Work & Scaling a Company with Matt Blumberg
This week’s podcast features Matt Blumberg, who is the founder and CEO of Bolster, a marketplace for on-demand executive and board talent. Through Bolster, Matt has helped place dozens of directors with private and public companies, as well as advised many CEOs on building and running their boards.
Matt is also a three-time published author and is involved on numerous boards of public and private companies as well as non-profit organizations.
Some of The Topics Discussed Include:
* The Evolution of Work
* Why Fractional Positions Are Becoming So Popular
* Scaling a Startup As a CEO
* Creating a Values-Based Startup
* How To Figure Out Your Company’s Values
* Telling Your company's Story to Attract Quality Talent
* The Future of the Internet
Links & Resources
Bolster
Start Up CEO Blog
Matt’s Books
Connect with Matt on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Nov 19, 2022
How To Use Strategy Sprints For Massive Business Success with Simon Severino
Simon Severino is an entrepreneur who helps business owners in SaaS and Services run their companies more effectively which results in sales that soar. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a TEDx speaker.
Some of The Topics Discussed Include:
* The Strategy Sprints Method
* Developing an Entry Point Offer
* How To Let Referral Teams Do Sales For You
* Tips For Turning Sales Leads Into Paying Customers
Links & Resources
Strategy Sprints Website
Simon’s YouTube Channel
Strategy Sprints Book
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Nov 11, 2022
The Process For Developing a Winning Brand Strategy with Natasha Davis
Natasha Davis is the CEO of Impact Branding Consulting. She is a Brand Strategist, Corporate Trainer, and SaaS Founder. Natasha specializes in helping companies develop and expand the profitability of their brand by aligning daily performance with the leader's vision. Natasha is also a highly regarded and award-winning author, speaker, and trainer.
Some of The Topics Discussed Include:
* Creative vs. Strategic Branding
* When To Prioritize Strategic vs. Creative Branding
* How To Know When Its Time for Rebrand
* Where Branding Fits Into The Overall Marketing Picture
* Tips For Approaching The Scale Stage Of a Business
* How To Ensure Your Business Is Always Profitable
Links & Resources
Impact Branding Consulting
Connect with Natasha on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Nov 3, 2022
How to Build a Highly Effective Team with Seán de Cuirtéis
Seán de Cuirtéis is a Founding Partner at Collaborate & Eight, a training, coaching, and facilitation company that helps people and companies get to their best possible work. He is an experienced marketer with a twenty years track record delivering high-impact, international advertising campaigns working with some of the world’s biggest brands and agencies.
Some of The Topics Discussed Include:
* What a Highly Effective Team Looks Like
* How Can Companies Organize Teams So They Work Effectively
* The Complete Transparency Team Model
* Sean’s Experience Forming an Entrepreneurial Team For Collaborate & Eight
* Structuring Demographics to Build An Effective Team
Links & Resources
Collaborate & Eight
Connect with Sean on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Oct 27, 2022
Why Every Service-Based Business Should Be Running Google Ads
This week’s podcast is a deep dive into the value Google Ads offers service-based businesses. By listening, you will discover how Google Ads fits into your company’s broader online marketing strategy. I discuss specific campaigns that can be quickly set up so your business can begin generating leads & booking more consultations literally overnight.
Some of The Topics Discussed Include:
* The Value Google Ads Offers Local Service-Based Businesses
* 3 Major Benefits of Running Google Ads in 2022
* Tips For Generating Leads From People in Research Mode
* How Email Marketing & Content Can Be Used To Improve ROI of Google Ads Campaigns
* Tips for Generating Leads From People Who Are Ready To Hire a Service Provider Right Now
Links & Resources
EP 59: Online Marketing Strategies for Generating & Nurturing Leads with Andy Janaitis
EP 58: Everything You Need To Know About Google Ads with Adam Wormann
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Oct 20, 2022
Evergreen Online Marketing Strategies for Generating & Nurturing Leads with Andy Janaitis
Andy Janaitis is the founder and chief strategist of PPC Pitbulls, an e-commerce digital marketing agency, partnering with craft brands on their paid search and social ads as well as email marketing. Andy has over 10 years of agency experience in the digital space across several industries. Through PPC Pitbulls, he focuses on creating custom strategies and driving measurable results for businesses looking to grow and find more customers online.
Some of The Topics Discussed Include:
* Why Authentic Customer Relationships Are Key in a Privacy-Centric World
* Tips For Using Email Along with Other Digital Channels To Maximize ROI
* A Simple Google Ads Setup Structure For Small to Medium Brands
* Steps To Determine the Right Marketing Budgets & KPIs For Your Company
* How To Know Where Your Company Is On Its Marketing Journey and What To Do Next
Links & Resources
PPC Pitbulls
Digital Marketing Maturity Assessment
Connect with Andy on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Marketing Help?
Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.
Book a Strategy Call
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Oct 13, 2022
Everything You Need To Know About Google Ads with Adam Wormann
Adam Wormann has spent the last dozen years in the digital marketing space helping brands and agencies improve their digital marketing efforts. In 2016 he founded Wormann Consulting, an NJ-based digital marketing consulting agency working with both brands and agencies to provide a new approach to digital marketing. He's married with 3 kids, 1 dog, and 15 chickens.
Some of The Topics Discussed Include:
* The Difference Between SEO & PPC
* What Google Ads Good Are Good For
* How To Effectively Plan a Google Ads Campaign
* What Campaigns To Set Up For Your Account
* Tips For Setting Budgets on Google Ads
* Key Metrics To Review When Evaluating Your Campaigns
* How Google Ads Have Been Impacted By IOS Privacy Updates
Links & Resources
Wormann Consulting
Connect with Adam on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The sho…
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Oct 6, 2022
The Top 5 Business Benefits of Podcasting
This week's podcast is a solo episode (which I’m going to begin doing roughly every other week in between interviews) where I discuss the top business benefits your company can gain from starting a podcast - even if you have to start from scratch building an audience.
The Top 5 Benefits Are:
- Networking & Relationship Building with Experts In Your Industry
- Consistent Content Production On The Most Valuable Marketing Channels
- Free Business Consulting (For Interview Podcasts)
- Improved Communication, Speaking, and Listening Skills
- Highly-Effective Sales Nurturing Full Show Notes with Blog Here
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video…
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Sep 29, 2022
How Marketing Partnerships Can Grow Your Company with Dustin Riechmann
Dustin Riechmann is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System.
Some of The Topics Discussed Include:
* How To Use Guest Podcasting as a Strategic Marketing Channel
* Dustin’s Partnership Marketing Strategy
* How To Create a Steady Flow of Leads Without Paid Ads
* 3 Keys To Closing High-Ticket Sales
* A 90-Day Action Plan To Generate A Year of Growth In 12 Weeks
Links & Resources
Simple Success Coaching
Connect with Dustin on Linkedin
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital M…
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Sep 22, 2022
The Power of Niching Down with Jesse Gilmore
Jesse P. Gilmore is a four-time serial entrepreneur in the online marketing space. He is currently CEO of Niche in Control and helps marketing consultants & small agency owners build business systems to help them scale to $100k/month in revenue.
Some of The Topics Discussed Include:
* Why Companies & Consultants Can Benefit From Niching Down
* How To Select Both a Service Niche & Market Niche
* Common Concerns About Niching Down
* Tips For Productizing Your Service Offerings
* Why Specificity Is Important in Your Marketing Messaging
Links & Resources
Levers For Growth Training
Niche In Control
Connect with Jesse on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscr…
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Sep 15, 2022
Creating a Scale-Ready Brand for Your Startup with Asa Goldstein
Asa Goldstein is the CEO and Founder of Brandshine Creative - A branding agency that works with growth-stage start-ups to help empower their marketing, impress investors, and attract top talent with a striking brand identity and awe-inspiring website.
Some of The Topics Discussed Include:
* An Overview Of Brand Strategy
* What Scale State Start-Ups Need When It Comes To Branding
* How To Identify Your Company’s Target Audience
* Creating a Compelling Messaging For Your Brand
* The Key Aspects Of Designing a Memorable Visual Identity
* The Role Websites Play in Branding
Links & Resources
Brandshine Creative
Connect with Asa Goldstein on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us o…
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Sep 8, 2022
Measuring The Effectiveness of Your Marketing with Chris Mercer
Chris Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems, create actionable dashboard reports, and finally launch those reports to forecast and optimize their marketing results.
Some of The Topics Discussed Include:
* How Data Tracking & Analytics Are Changing In Marketing
* Why a Measurement Plan is Essential Today
* How To Create a Measurement Plan To Measure Your Marketing
* The Keys to Setting Up a Measurement Framework For Marketing Decision Making
* Google Analytics 4 vs Universal Analytics
Links & Resources
Measurement Marketing Training Academy
Measurement Marketing YouTube Channel
Connect with Mercer on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out…
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Sep 1, 2022
Building Sustainable Business Systems with Nick Deck
Nick Deck is a veteran marketing expert with over ten years of industry experience. He is a fellow agency owner at Heroes of Marketing and the owner of Agency Sidekicks. He and his team help marketing agencies build hyper-effective, profitable, process-oriented offshore marketing and sales teams.
Some of The Topics Discussed Include:
* Why Systems Are Necessary To Scale a Business
* When To Know That It’s Time To Begin Hiring a Team
* How to Approach Building a Team
* The Keys to Successfully Delegating Work
* Common Areas To Begin Putting In Place SOPs
Links & Resources
Heroes of Marketing
Heroes & Sidekicks
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our cha…
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Aug 25, 2022
What It Takes To Start a Business with Gab Olsavsky
This week’s podcast features Gab Olsavsky - The owner of Endless Ink Cosmetics, a beauty company based in Northern New Jersey helping women feel and look younger through semi-permanent cosmetic tattoos.
Some of The Topics Discussed Include:
* Why Pursue Entrepreneurship
* The Process of Securing a Commercial Office Space
* Marketing Strategies To Promote a New Business
* Why Customer Service Is Critical When Running a Business
* The Top Things Learned Early On From Starting a Business
Links & Resources
endlessinkcosmetics.com
Follow Endless Ink Cosmetics on Facebook
Follow Endless Ink Cosmetics on Instagram
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our chan…
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Aug 18, 2022
Getting Results From Your Digital Marketing with Gerard Michno
Gerard Michno is a Global Account Supervisor & Digital Marketer at Saatchi & Saatchi - A leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers and brands.
Some of The Topics Discussed Include:
* How To Optimize Your Business Website
* Specific Tips For Optimizing eCommerce Websites
* Why SEO is Important For Any Business
* How to Create Organic Content Your Audience Wants
* Email Marketing Best Practices
Links & Resources
Connect with Gerard on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.
Need Digital Ma…
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Aug 12, 2022
Why Videos Are The Most Effective Marketing Content with Ross Nelson
Ross Nelson is a creative video production pro helping companies adopt a video-first content marketing strategy. Ross is the Director of Content and a Co-Owner at Beacons Point - An inbound marketing & content agency with a video-first approach based in San Diego, California.
Some of The Topics Discussed Include:
* A Quick Overview of Hubspot & Inbound Marketing
* Why Video Is Such An Effective Marketing Medium
* How To Determine If Video Is Right For Your Company
* Where Video Fits Into Your Overall Content Strategy
* The Best Channels For Video and Splitting Content
* How to Aligning Content Production with Sales
Links & Resources
Beacons Point
Connect with Ross on LinkedIn
Review & Subscribe
Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.
Prefer watching…
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Jul 28, 2022
How To Grow and Lead a Company with Tim Redmond
Tim Redmond is the CEO of Redmond Growth Consulting - a business coaching service that helps its clients grow and increase profits by implementing proven business systems.
For over 35 years, Tim has been involved in growing highly successful businesses in a variety of industries. He began his career at the accounting firm PriceWaterhouseCoopers and later left to start a software company that grew from 2 to 500 employees before being acquired by Intuit.
Some of The Topics Discussed Include:
* What It Takes To Unleash True Growth at a Company
* What Successful Entrepreneurs Do that Struggling Entrepreneurs Ignore
* An Effective Framework for Measuring Wealth & Impact
* How To Approach Scaling a Company Successfully
* Building a Highly Competent Team
* Leadership Skills An Executive Must Have To Inspire
Links & Resources
Redmond Growth Consulting
Get Tim’s Book The Power To Create
Connect with Tim on LinkedIn
Review & Subscribe
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Jul 21, 2022
The Keys To Long Term Marketing Success with Todd Giannattasio
Todd Giannattasio is a veteran marketing expert who has been featured by Entrepreneur, Forbes, and Huffington Post for his proven systems to grow brands online and build engaged audiences in our constantly evolving, digital world. His combination of fundamental principles and modern marketing strategies creates a force multiplier for businesses.
Todd has been working in digital communications and marketing since 2003. Over that time, he's worked with some of the world's biggest companies, from Universal Records to BASF, and with growing startups and small businesses.
Some of The Topics Discussed Include:
* How to Build an Online Audience
* The Importance of Content Production
* Leveraging Your Website For Maximum Marketing Results
* Strategies for Driving Traffic To Content
* Strategies for Generating Leads with Digital Advertising
* How Todd’s Agency Is Navigating The Changing Digital Marketing Landscape
Links & Resources
Tresnic Media
Growth Suite
Connect with To…
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Jul 14, 2022
Building a Growth Marketing Flywheel with Bryan Clayton
Bryan Clayton is CEO and co-founder of GreenPal, the mobile app that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 300,000 active users completing thousands of transactions per day doing over $20 million a year in sales.
Bryan lives and breathes entrepreneurship and marketing which makes him a perfect fit for the show. We had a great discussion about what it takes to start a business, how to determine when to bootstrap vs. raising money, and how to build an effective lead generation channel for your business.
Some of The Topics Discussed Include:
* Starting a Business With No Outside Capital
* The Pros & Cons of Raising Money To Start a Company
* How No-Code Tools Are Changing The Digital Business Landscape
* Creating a Growth Marketing Flywheel For Lead Generation
* Developing a Personal Brand That Can Support Your Company
Links & Resources
GreenPal
Follow Bryan on Ins…
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Jul 7, 2022
Growing Your Agency By Building Relationships with Steve Guberman
Steve Guberman is the founder of Agency Outsight and works as a strategic growth coach for creative, digital, marketing & PR agencies. He is a former agency owner with over a decade of experience starting & growing his own creative agency before a successful exit through acquisition.
Steve joins the podcast to discuss with me the key things it takes to run a profitable marketing agency. We discuss the importance of building relationships in business and how to go about authentically networking yourself to grow your personal network and agency profile.
Some of The Topics Discussed Include:
* The Fundamentals To Get Right Before Scaling Your Agency
* How To Develop a Growth Marketing Flywheel For Your Agency
* The Most Effective Sales Strategies For Marketing Agencies
* How to Network To Grow Your Agency (Online & Offline)
* The Importance Of Building Relationships in Business
* Building A Team For Your Agency To Scale
Links & Resources
Connect with Steve on LinkedIn
Ag…
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Jun 30, 2022
The Complete Guide to Rental Property Investing with Sean Canning
Sean Canning is the Founder and Principal Architect of Ten Seventy Architecture - A San Diego-based modern architecture studio helping clients who love architecture design functional Homes and ADUs that elevate their lifestyle to new heights.
Sean joins the podcast for a second time to discuss his experience buying properties for the purposes of rental property investing and how his architecture studio’s ADUs are helping his clients do the same throughout San Diego. By listening, you will discover the financial benefits of rental property investing and the exact steps you can take to get started.
Some of The Topics Discussed Include:
* The Benefits ADUs Offer To Growing High-Density Cities
* The Financial Benefits of Rental Properties
* Sean’s Rental Property Investing Experience & Portfolio
* Regulations Surrounding The Development of ADUs
* The ADU / Rental Property Construction Process
* How People Can Get Started with Rental Property Investing
Links & Resources…
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Jun 23, 2022
Building a Lasting Legacy in Business with Darren Magarro
Darren Magarro is the Founder & President of DSM - A full-service digital marketing agency in Northern New Jersey. The mission of DSM is to bring together talented professionals in all aspects of media and communications to create a "one-stop" destination for all its clients’ advertising, marketing and public relations needs.
Darren joins the podcast to share the experiences & insights gained from running an award-winning digital marketing agency for over 15 years. We had an extensive conversation touching on sales & networking, hiring and leading employees, and the most important things entrepreneurs must do to grow their company.
Some of The Topics Discussed Include:
* How DSM got started
* The Key Growth Drivers for DSM Over The Years
* Niching Your Company’s Services vs. Being Industry Agnostic
* How Darren Approaches Networking & Sales
* What It Takes To Build & Lead An Effective Team
* Running a Business Yourself vs. Having Partners
* Figuring Out What You Wa…
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Jun 16, 2022
The Great Resignation & The Changing Labor Market with Nick Civitarese
Nick Civitarese is the Founder of StaffGrabbers, a boutique headhunting agency for product-led tech companies. Based in Boston but working with companies nationally, StaffGrabbers helps companies attract and recruit world-class candidates for product & UX marketing teams.
Nick has nearly a decade of experience helping product-led tech companies source and recruit exceptional talent. He joins the podcast to talk about the dramatic changes in the workforce that has resulted in what many economists are calling “The Great Resignation”. He gives his thoughts on what this means for the future of work and details what adjustments companies and employees should make to navigate this transition of work.
Some of The Topics Discussed Include:
* What’s Causing The Great Resignation
* How The Workforce Is Changing As A Result
* What Must Companies Do To Recruit Talent In This New Environment
* How Can Workers Take Advantage Of The Current Demand for Labor
* The Basics of Product…
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Jun 9, 2022
What It Takes to Effectively Lead a Great Company with David Siegel
David Siegel is the CEO of Meetup, the largest platform for finding and building local community, and author of Decide & Conquer: 44 Decisions That Will Make or Break All Leaders. He also hosts a Podcast called Keep Connected and is a Management Professor at Columbia University.
Before joining Meetup, David was CEO of Investopedia and, before that, President of Seeking Alpha. David has over 20 years of experience as a technology and digital media executive leading organizations through innovative product development, rapid revenue growth, and digital traffic acceleration.
Some of The Topics Discussed Include:
* What a day in the life looks like for David as CEO of a large company
* The mission of Meetup and why human connection & community is more important than ever now
* What makes an effective leader
* Universal truths & principles for leading a great company
* Examples of effective leaders
* The skills it takes to build a great company
* The role of higher educatio…
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May 26, 2022
How to Stay Productive & Network Effectively with Lucas Root
Lucas Root is a brand consultant, public speaker, author, podcast host, and course creator. During his business career he worked on Wall Street before leaving to start his own consulting firm where he has advised several Fortune 500 companies on strategy & execution.
In this podcast discussion Lucas and I talk about strategies you can use to improve your professional productivity and build a daily routine that works for you. We also discuss why building relationships is key for both a successful business and personal life and how to go about networking in an authentic way.
Some of The Topics Discussed Include:
* How to be Consistently Productive
* The Importance of Daily Routines For Productivity and Physical/Mental Health
* Tips For Scheduling Your Day To Help You Produce Higher Quality Work
* How Your Workspace & Clothing Dramatically Impacts Your Productivity
* Why Networking & Building Relationships Are Key To Business Success
Links & Resources
Lucas Root Website
Co…
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May 19, 2022
Building Websites That Grow Businesses with Kevin Geary
Kevin Geary is the CEO of Digital Gravy, an Atlanta-based digital marketing agency working with service-based businesses to develop websites and online marketing campaigns. He is also involved with other businesses such as Automatic.CSS (a WordPress development utility framework) and Digital Ambition (a content-based educational resource for marketing agency owners & freelancers).
Kevin is a lifelong entrepreneur that has been involved in successfully growing several companies through both his agency and own businesses through the years. He is a true digital marketing expert who shares his thoughts on how to build effective websites and then leverage them as the foundation of your online marketing strategy.
If you’re looking to understand the total potential an effective website can offer your company, you’re going to get a ton of value from our discussion.
Some of The Topics Discussed Include:
* Why your website is the foundation of your company’s entire online marketing s…
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May 12, 2022
The Complete Guide To Successful Selling with Leon Grassi
Leon Grassi is an advertising professional that has established himself as a dual-threat in Marketing and Sales with 20 years of experience in an array of industries such as Media, Publishing, Consumer Electronics, Information Technology, and Accounting.
He has been recognized among New Jersey’s Best Marketing & Communications Professionals by the NJ Ad Club and has been a long-time committee chair for the Northern NJ Golf Classic – a very successful outing for the American Cancer Society which has raised over $4.5 million for cancer research under Leon’s guidance.
Leon is a true sales & marketing pro - so if you’ve been looking to sharpen your skills in this area then you are going to get a ton of value from our conversation.
Some of The Topics Discussed Include:
* The Approach To Sales Leon Has Developed During His Two Decade Career
* How To Approach Selling in a Remote Work World
* Why Building Relationships & Networking Are Essential for Sales Success
* Developi…
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May 5, 2022
The Ultimate LinkedIn Ads Crash Course with AJ Wilcox
AJ Wilcox is a LinkedIn Ads expert, founder of the digital agency B2Linked, and the host of the LinkedIn Ads Show Podcast. AJ’s agency specializes exclusively in consulting with LinkedIn Ads to help clients run & scale profitable LinkedIn Ad campaigns.
His company has managed hundreds of LinkedIn Ads accounts, spent over $110M+ on the platform, and has managed 4 of LinkedIn's top 10 spending accounts. B2Linked is also the only agency that's an official Certified LinkedIn Partner.
Some of the Topics Discussed Include
* LinkedIn vs other paid traffic platforms (such as Google & Facebook)
* Key things to know before setting up your first LinkedIn Ads campaign
* How to approach setting budgets on LinkedIn
* Types of marketing offers that perform well on LinkedIn
* Key metrics & KPIs to track the performance of your LinkedIn Ads campaign
* How IOS 14 privacy updates have impacted LinkedIn advertising
* Tips for combining organic LinkedIn content & digital advertising to g…
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Apr 28, 2022
How To Manage Your Businesses Finances & Be Profitable with Rocky Lalvani
Rocky Lavani is a certified Profit First Professional, Podcast Host, and Owner/Fractional Chief Profitability Offer at Profit Comes First. Rocky is a true financial expert and has direct hands-on experience increasing the profits for multiple businesses.
As a fellow personal finance enthusiast, I wanted to have Rocky on the show to discuss key steps businesses can take to ensure profitability, financial stability, and other topics related to business finance.
Some of The Topics Discussed Include:
* How Business Owners Should Think About Accounting/Cashflow
* A Quick Overview of the Profit First System
* How To Set Up The profit First System in Your Business
* How to Stay Consistent & Keep Track of the PF System Once it’s Set Up
* When Is It Time to Outsource & Hire a PF Bookkeeper
* Other Finance Systems/Metrics Business Owners Should Track
Links & Resources
Connect with Rocky on LinkedIn
Learn More About Rocky’s Company Profit Comes First
Check Out Rocky’s Pod…
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Apr 21, 2022
How To Begin Outsourcing Key Business Tasks with Brady Morgan
Brady Morgan is the founder of Virtual Assistant Staffing Agency (VASA). VASA is regarded as one of the top outsourcing companies for small to medium-sized businesses in North America and it has plans to disrupt the industry by offering a technology solution for boosting efficiency in remote workforce management. VASA also provides custom operating systems for businesses needing assistance with automation, standard operating procedures (SOPs), and workflow management.
Brady joins the show to discuss how business owners can begin to offload repetitive (and even more complex tasks) with the help of virtual assistants. If you are looking for an affordable way to automate key tasks within your business to free up your time, then you are going to enjoy this episode.
Some of The Topics We Discussed Include:
* Virtual Assistants Overview - What VAs are capable of doing and how can they be a great outsourcing partner for businesses.
* Morality In Hiring VAs - Some people in developed we…
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Apr 14, 2022
The Complete Guide to Buying or Selling a Business with Kison Patel
Kison Patel is the CEO & Founder of M&A Science - A community of forward-thinking Mergers & Acquisition practitioners on a mission to perfect the M&A practice. He is also the CEO of DealRoom, a project management software for complex financial transactions.
As a former Mergers & Acquisition advisor, Kison has seen firsthand every aspect of buying or selling a business, and what it looks like to integrate two companies after a deal has been signed.
Some of the Topics Discuss Include:
* Mergers & Acquisition Overview - Find out exactly what an M&A entails with a quick overview of what one looks like on both the buying & selling sides.
* Integrating a Business After the Sale - What does integrating two companies look like in practice and how leaders within a company should approach this process.
* When to Buy a Business - Many entrepreneurs with existing capital may be looking to buy a business to shortcut the start-up phase. Kison details when this makes sense and what advantage…
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Apr 7, 2022
How Blockchain & Cryptocurrencies Will Impact Businesses with Nikhil Varma
Nikhil Varma is an Academic, Entrepreneur, and Designer of Blockchain-based business models. He is currently involved in several technology startups and serves as an Associate Professor at Ramapo College of New Jersey. He holds an MBA & PhD from the University of Montreal.
In this podcast episode, my former college Professor Nikhil Varma joins the show to discuss the impact that Blockchain, Decentralization, and Cryptocurrency will have on the business landscape in the years to come.
Professor Varma has been giving lectures on Blockchain and Cryptocurrency years before these subjects became so popular. As such, I thought he would be a great guest to have on to explain the key concepts behind blockchain and the transition from Web 2.0 to 3.0 and the impact this will have on businesses and society in the near future.
If you have been hearing a lot about these topics and want a clear overview of what this all means, you are going to get a lot of value from this interview.
Some of the…
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Mar 31, 2022
Web 3.0 and What The Future of The Internet Will Look Like With Eric Reilly
Eric Reilly is a financial technology professional who manages a team that supports next-generation banking software. He earned a bachelor’s degree in Information Technology Management from Bloomsburg University in 2019. Outside of his day job, Eric’s interests also include blockchain, entrepreneurship, finance, and personal development.
As a tech-focused marketing entrepreneur, I wanted to bring on Eric to discuss the changing landscape of the internet and what impacts this will have on the future of digital marketing. Specifically, we talk about the current transition from Web 2.0 to Web 3.0 and what companies need to know to get ahead of this major change.
Some of The Topics Discussed Include:
* Eric’s entrepreneurial background co-founding his own digital agency
* What Web 3.0 is and how it differs from the internet as we know it today
* Why blockchain & decentralization are at the heart of Web 3.0 (and why this is so important)
* Early examples of Web 3.0 Innovati…
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Mar 24, 2022
What You Need to Know About eCommerce SEO with Donnie Strompf
Donnie Strompf is a digital marketing expert specializing in eCommerce SEO with over a decade of experience managing profitable online marketing & SEO campaigns.
Throughout his career, Donnie has worked at various agencies and has both founded & co-founded several entrepreneurial ventures. During this time, he has gained extensive experience working on both local & national SEO campaigns - and has executed both standard & eCommerce SEO strategies.
Some of the Topics Discussed Include:
* What is SEO good for? And how you can determine if SEO is a worthwhile marketing investment for your company (or if you should focus on other areas first)
* How eCommerce SEO differs from traditional SEO
* The most important SEO ranking factors for eCommerce Websites
* Building an eCommerce SEO strategy from scratch (and the foundational things you need to get right)
* Evaluating SEO data once you’ve begun implementing an SEO strategy
* Helpful SEO tools to plan your strategy, review th…
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Mar 17, 2022
Turning Your Creative Talent Into a Business with Alicia Puig
Alicia Puig is an art gallery owner, podcaster, and published author. She is the curator & co-founder of PxP Contemporary, Director of Business Operations for Create! Magazine, an arts writer, frequent guest host of The Create! Podcast, and co-author of The Complete Smartist Guide.
She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years both in the United States and abroad.
Alicia is a great example of how you can use digital marketing to connect your creative skills with an online audience that can allow you to start a business. As a self-taught marketer, I wanted to interview Alicia to discuss how she has used marketing to enable her to turn her creative passion into multiple thriving business ventures.
Some of the Topics Discussed Include:
* How to build a personal brand when working in a creative industry (and why you need to in today’s business environment).
* Why adding a missio…
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Nov 18, 2021
How to Effectively use LinkedIn for B2B Marketing with Matthew Hunt
On today’s podcast, I am joined by Matthew Hunt of Automation Wolf to discuss how you can begin using LinkedIn to build a personal brand that aligns with your sales, marketing, and career objectives. By listening, you will learn why LinkedIn is the best organic marketing opportunity at the moment and how you can use it to achieve your business & career goals faster.
LinkedIn has become the place to produce content and build relationships for B2B marketing. It offers the highest organic engagement compared to other social media channels and the business nature of the platform makes it a natural fit for thought leadership content.
In this episode, Matthew offers several frameworks you can use to build your personal brand on LinkedIn - both by creating content and engaging with others.
We also discuss how to be able to consistently produce content, why short-form content is a key component of an effective content strategy, and how to go about finding low-effort marketing opportunitie…
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Nov 2, 2021
The Keys to Creating a Modern Sales Strategy with Joseph Fung
Joining me for this week’s episode of Business Talks is Joseph Fung - a serial entrepreneur who has founded multiple sales companies and is the CEO & Founder of Uvaro, a tech sales career accelerator that helps equip people with the skills they need to have a successful career in B2B tech sales.
Joseph and I had a great talk about how to approach sales in the 21st century. To successfully sell in today’s business environment, you need to focus on your prospects’ needs, wants, and desires and provide helpful content to educate them on your products and services. Only once you have built a relationship with them can you begin to push for the sale.
By listening to this episode, you will discover how to go about creating a helpful, ethical sales strategy that educates your prospects with helpful content that will make your sales strategy much more effective going forward.
Some of the Topics We Discussed Include:
* The top 3 sales areas all salespeople should be continuously pra…
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Oct 21, 2021
Everything You Need to Know About eCommerce Marketing with Lolita Petrossov
After a short hiatus over the summer, the Business Talks podcast is back!
In today’s episode, I am joined by Lolita Petrossov - The Founder & CEO of Evestar, a Miami-based eCommerce marketing agency that works with both small startups and multi-million-dollar brands to run and scale profitable eCommerce campaigns.
Some of the Topics We Discussed Include:
* A review of the current eCommerce landscape and how things have changed so quickly over the past two years due to the Coronavirus pandemic
* How to launch a new eCommerce product and the process of going to market with it
* What an eCommerce paid traffic campaign looks like - typical budget levels, general ad strategy, how this differs from a regular paid traffic campaign, most effective platforms, what’s working now, etc.
* What paid traffic looks like for eCommerce marketers post IOS 14.5 and how Lolita’s team at Evestar is navigating these changes
* Amazon’s role in the eCommerce marketplace, the emerging infl…
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Jun 15, 2021
5 Local Marketing Tactics That Work for Any Business
This week's podcast covers the top 5 marketing strategies that any small, locally owned business can put into place to get found online in their local area, drive more in-store foot traffic, and increase customer loyalty. The strategies and tactics discussed in this podcast will help any business owner or marketer working for a local business to focus on the highest ROI marketing actives for their company so that they can make the best of their resources and start seeing results fast.
Two brief disclaimers - While all of these marketing strategies will work, they only do so if your business offers a good product and has a clear idea of who its customers are. Marketing is all about connecting your products or services to the end consumer. If you're product/service is no good, people will quickly find out and begin to ignore your promotional efforts. And if you don't know who you are selling to, then you won't be able to craft a unique message that resonates with your customers and enti…
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Jun 1, 2021
Everything You Need to Know About Running Ads Online with Beau Haralson
This week's guest is Beau Haralson - an Entrepreneur and Digital Marketing expert who has founded/co-founded multiple marketing agencies and worked with several Fortune 500 Brands. Beau has over a decade of experience launching products and building brands both big and small including Google, DigitalMarketer, OfficeMax and many others. Over the years he’s worked with celebrities such as LeBron James and Arnold Schwarzenneger, and entrepreneurs that deserve to be celebrities, doubling over 15 businesses along the way.
Beau and I had a great conversation discussing the fundamentals of running ads online and what businesses & marketers need to focus on to ensure their paid traffic efforts are successful. Beau has a very unique perspective on how to run successful paid traffic campaigns online and by listening to this episode, you will be able to garner several insights to help you generate more traffic, conversions, and ROI from your paid advertising efforts.
Some of the topics we dis…
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May 18, 2021
Why Your Website Is Your Most Important Marketing Asset
Your business website is your most important online marketing sales asset. It's the first thing people see when they look for you online, and it can make or break whether or not they end up contacting you.
In short - the better your website, the more business results you can expect from it.
Even in 2021, many business owners fail to see why their website is critical to the success of their business. Those that do possess a huge advantage when it comes to promoting their business online and generating inbound leads through their website.
So, why is a website so important for businesses today? This podcast episode aims to provide 3 main reasons why your company's website is critical for connecting with new prospects online and nurturing them through your sales process so they can eventually become paying customers.
Show Notes: https://www.inboundwebdevelopment.com/business-talks-ep-25/
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May 4, 2021
Webflow vs. WordPress: Which Should You Use for Your Next Website?
If you're a business owner or marketing professional that's been thinking about redoing your website, then you've probably heard of WordPress and Webflow. Both of these platforms can help you build a great business website - but which one is truly the best for you?
This episode of Business Talks aims to help you discover that by looking at both platforms from an honest perspective. I review the pros and cons of each website development platform and detail which use cases I believe may prompt you to pick one over another.
Full Show Notes Here: https://www.inboundwebdevelopment.com/business-talks-ep-24/
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Apr 20, 2021
A Non-Technical Guide To Speed Up Your WordPress Website
For this week’s podcast, we’re going to cover what any business owner or digital marketer can do (regardless of their technical skills) to improve WordPress website speed ahead of Google’s Core Web Vitals update next month (May 2021).
This quick guide is not meant to be an exhaustive list of every little thing you can do to increase the speed of your website in WordPress. That would take a lot of time and serious web development skills. Rather, this podcast is meant to be an actionable, non-technical guide that will clearly explain how to speed up your WordPress website.
Afterward, you will have 3 simple items you can handle to speed up your WordPress website. The 3 items we’re covering here will provide the highest ROI for your time/effort and are part of the key 20% of activities you can do here to get 80% of the results you're after.
Full Show Notes Here: https://www.inboundwebdevelopment.com/business-talks-ep-23/
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Apr 6, 2021
Preparing for Google's Core Web Vitals Algorithm Update
This week's podcast discusses Google's upcoming SEO algorithm update that introduces new "Core Web Vitals" metrics across all websites. These new metrics are part of a growing trend around the importance of website speed. As it now stands, ensuring your website is fast (especially on mobile) is becoming absolutely critical for your website's SEO rankings and overall effectiveness from a business/lead-gen perspective.
To break things down, I detail what exactly is included in this algorithm update and explain the larger SEO context this update takes place in. From there I discuss why this update matters from the perspective of business owners and marketing professionals. And finally, I offer a couple of practical steps you can start taking right now to begin getting your website and be prepared for this update so you can actually use this situation as an opportunity to rank higher long-term.
Full show notes + blog here: https://www.inboundwebdevelopment.com/business-talks-ep-22/
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Mar 23, 2021
The Basics of Real Estate & Rental Property Investing with Jarrett Bruno
This week's guest is Jarrett Bruno - a Real Estate Agent at RE/MAX. If you have any interest in what it takes to become a real estate agent (and how it is really like running your own business) or the housing market/rental property investing, then you are going to really enjoy this episode.
Jarrett recently became a licensed Real Estate Agent and breaks down exactly what that process entails and what the day-day looks like once you are working for a brokerage. We then transition to discussing online marketing strategies for generating leads as a real estate agent and wrap up by going over the current state of the housing market as well as rental property investing.
Some of the Main Topics Discussed Include:
* How being a Real Estate Agent is essentially like running your own business and being an entrepreneur
* Online marketing and content creation strategies real estate agents (and really anyone who works with clients) can use to provide value to potential prospects and generat…
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Mar 9, 2021
The Web Design Process, Explained
This week's show gives you a complete rundown of what it takes to build a world-class website from start to finish. During my short career building websites, I have developed and continued to tweak my process for designing and developing websites.
The result (I hope) is a systematic process that is able to consistently produce great-looking websites that actually help my clients achieve the business results they're after.
If you prefer a written description of the full web design process, see this week's show notes: https://www.inboundwebdevelopment.com/business-talks-ep-21/
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Feb 23, 2021
How to 10x Your Marketing Results by Using the Customer Value Journey
This week's podcast talks about the Customer Value Journey and how you can use this 8 step framework to build a customer-centric marketing plan from start to finish. Originally developed by DigitalMarketer, the Customer Value Journey will help you consistently generate leads online by developing helpful content aimed at building relationships and solving your customers problems.
Check out the Accompanying Blog Post to the Episode Here
Do you or someone you know need a website for their business? Check out Inboundwebdevelopment.com to discover how I help my clients create marketing-focused websites that generate leads, increase revenues, and drive sustained business growth for years to come.
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Feb 9, 2021
The Secret to SEO: How to Get Your Website on the 1st Page of Google
This week's podcast is dedicated to covering everything you need to know to start putting together a winning SEO strategy. I cover why you should consider SEO as a viable traffic source to your website and why the traffic generated from it will help you reach your ideal customers. I then discuss the main ranking factors you need to know and leave you with some tactics and strategies you can start implementing right away to grow your website's SEO authority.
For a more in-depth overview of the subject, check out the full blog post here: https://www.inboundwebdevelopment.com/business-talks-ep-18/
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Jan 26, 2021
3 Keys to Digital Marketing Success for 2021
For this podcast, I want to give a simple overview framework for thinking about your website and how to use it for digital marketing success. This is one of those subjects that can be as simple or complicated as you want to make it. To me, it often gets overcomplicated, which is honestly understandable. Given that there are so many different ways to approach your marketing strategy, it is extremely hard to know what you should focus on in the short term to get you to where you want to go long term.
But it doesn't need to be so complicated. In my view, there are three key areas most small business owners and entrepreneurs should focus on regarding their website and online marketing strategy. Focusing on these areas and doing the tasks within each will help you grow your company faster and guarantee long term success.
To learn more about the three key areas of digital marketing to focus on in 2021, read the full blog post here: https://www.inboundwebdevelopment.com/business-talks-ep-17
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Jan 12, 2021
Inbound Marketing: A Framework for Modern, Helpful Marketing
Inbound Marketing is a framework for using the new rules of marketing and consumer psychology to create a digital marketing strategy that will help your business grow online.
It's a whole new way of thinking about marketing that will likely take some adjusting to if you're more familiar with traditional marketing methods. However, once you have adopted this mindset you will begin to see why certain things work with digital marketing and why others don't.
Best of all, this framework will make it easy to know what you need to focus on when it comes to marketing your business online so you don't waste your time with marketing efforts that don't go anywhere.
To learn more, read this episode's blog post: https://www.inboundwebdevelopment.com/business-talks-ep-17-inbound-marketing
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Jan 4, 2021
What You Need to Know About Your Business Website for 2021
If you're using your website as your main marketing tool, there are a few importing things you need to know for the upcoming year to make sure your website can continue to help grow your business in the best way possible.
For a more in-depth breakdown of everything discussed in this podcast, check out the accompanying blog post here: https://www.inboundwebdevelopment.com/what-you-need-to-know-about-your-business-website-for-2021/
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Dec 7, 2020
What Businesses Need to Know About IT with Tyler Yaccarino
Welcome to another episode of Business Talks! On today's episode, I'm joined by my good college friend Tyler Yaccarino. Tyler works for an IT company here in New Jersey, so I figured he'd be a great guest to have on to discuss what both small and large businesses need to know about online security, data protection, and the technical parts of making sure their website is fast and secure. While IT can be complicated, Tyler does a really great job of keeping everything simple and easy to digest. Hope you like it!
Some of the Topics We Discussed Include:
* An overview of the IT field and what key things businesses need to understand about IT today to ensure their technical infrastructure supports their business goals and that their data is safe and easily accessible.
* Why companies should be taking IT seriously, and what are some of the pitfalls and potential dangers of not taking this seriously.
* How the work from home shift in the workforce has impacted businesses' IT operation…
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Nov 23, 2020
The New Rules of Instinctive Marketing with Leslie Zane
This week's episode of Business Talks features Leslie Zane, who joins me to discuss the difference between conscious and subconscious marketing and how companies can leverage consumer psychology to drive new business growth. It's a fascinating interview about marketing psychology that I enjoyed having, and hope you do too!
Some of the topics we discussed include:
* Leslie's background working in advertising for several Fortune 500 companies and the insights she had early on that have shaped her unique marketing philosophy.
* Defining what exactly subconscious marketing is and how businesses can pivot their advertising strategy to take advantage of our new understandings of the human brain.
* What Leslie defines as the "Brand Connectome" and how it explains why consumers prefer certain products/services over others - even if on paper what they prefer isn't necessarily the best option. This is especially interesting and this new way of viewing how consumers evaluate offers from c…
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Nov 9, 2020
Why Podcasts are a Terrific Marketing and Networking Opportunity
This week's show has a bit of a different format as it's just me! I discuss why podcasting is such a great opportunity for practically any type of business, how you can easily start one if you're interested, and what my experience has been like so far. Hope you like it!
Topics discussed include:
* Why Podcasting is a Great Marketing Opportunity for Many Businesses: Podcasts are a terrific way to connect with your audience and build trust. No matter what industry you're in. People tend to listen to podcasts for a long time, so if you can attract some loyal listeners, after a while it will be like they practically know you. Imagine how easy it is to sell a product or service to them after that? Plus it's super easy to start one. And while podcasting is very popular right now, there is actually way less competition in this space than in other marketing channels.
* The Content Model Behind the Podcast: Consistently creating new content to promote a business can feel like a huge chore…
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Oct 26, 2020
How to Simplify your Marketing Strategy with Tim Fitzpatrick
This episode of Business Talks features Tim Fitzpatrick, who joins me to discuss how business owners can simplify their marketing strategy to better promote their company and feel more in control and less stressed along the way. We discuss why so many small business owners fall into the trap of overcomplicating their marketing strategy, and what they need to focus on in order to develop an easy to follow, agile marketing plan that drives meaningful results for the long term.
Some of the topics we discussed include:
* The 3 components to Tim's "Marketing Trilogy" that you need in order to create a foundation for your marketing plan that will help you decide what key areas to focus on to drive real, sustained growth for your company.
* How to plan out a simple marketing strategy that helps your company achieve its goals and keeps you focused on the key metrics that will help you get there.
* Why most business owners struggle to keep their marketing plan simple and how overcomplic…
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Oct 12, 2020
Inside the Streaming Wars with Zach Lebowitz
In this week’s episode of Business Talks, Zach Lebowitz joins me to discuss his role working at Hulu and gives us an inside look at the streaming video landscape. We discuss the current state of the streaming video landscape, how advertisers are using these platforms to reach consumers in new ways, and what the future of the industry looks like. It was a fun conversation and I learned a lot, and I hope you do as well after listening!
Some of the topics we discussed include:
- Zach’s role on the sales team at Hulu and what his day to day looks like managing and optimizing campaigns. - An overview of the current streaming video landscape, what trends Zach is seeing, and how each of the competitors is positioning themselves in this space. - How advertisers are leveraging Hulu and it’s unique targeting capabilities to offer more personalized and effective advertisements that resonate with consumers. - What types of industries are seeing a lot of success advertising with Hulu, and h…
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Sep 28, 2020
The Business of Being in a Band with Green Knuckle Material
Today's episode of Business Talks features two members of the band Green Knuckle Material - Dan Kee and Daniel Ravenda - who join the podcast to discuss the business side of being in a rock band. If you've ever wondered how bands need to manage their operations and financials so they can record new music and go on tour, you're going to dig this episode.
Some of the topics we discuss include:
- The origin story behind Green Knuckle Material and how all of the current members of the band came to be - What the business operations look like running a band - recording music, booking shows, going on tour, and selling merchandise. Plus, what the 5 streams of revenue are for bands and how GKM plans to leverage all of them in the future - How the streaming music model on Spotify and Apple Music works and how it fits into the bands larger strategy - How Green Knuckle Material has used Facebook Live to continue connecting with their fanbase while not being able to play live shows during the pan…
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Sep 14, 2020
Educational Leadership with Michael Novak
Today's episode of Business Talks features Michael Novak - A former teacher of mine at Lakeland Regional High School and now the current Assistant Superintendent there. Novak joins the show to discuss the origin story behind the YouTube videos he's been making since the Coronavirus pandemic began to keep students, parents, and faculty up to date. The videos have been a huge hit in the community, with Novak delivering important information about the school to parents and students in a thoughtful, entertaining, and highly engaging way.
Some of the things discussed in this episode include:
* How Novak got the idea to start shooting YouTube videos, and what his process and motivations are for creating content
* The biggest takeaways Novak has had from starting his YouTube channel and why he plans on continuing to make new videos
* How the videos fit into the school's larger marketing objectives and how Novak is trying to shift the way school's have traditionally dealt with social m…
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Aug 31, 2020
Getting an MBA in 2020: What You Need to Know with Justin Anderson
Welcome back to another episode of Business Talks! This week's episode features my good friend Justin Anderson who recently completed his MBA and stops by to give his take on the program. If you're interested in what higher ed business education looks like or are considering enrolling in an MBA program yourself, then you are going to really enjoy this episode.
Some of the topics we discussed include:
* Is it Still Worth Getting an MBA Today? Justin breaks down his MBA experience, his rationale for getting one, and when it makes sense for a professional to pursue a master's degree in business.
* Online Education and Remote Learning: Justin's last semester at grad school was cut short by the coronavirus pandemic. This forced him to complete his degree online, giving him a unique perspective on the pros and cons of online vs. in-person learning and what this means for the future of College and Universities going forwards.
* Getting Real-World Experience: Part of any good MBA progr…
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Aug 17, 2020
Behind the Scenes of an NYC Ad Agency with Max Campbell
Today's episode features Max Campbell, an Account Executive at an NYC ad agency who joins me to discuss what it's like working for a big agency for big clients in the advertising capital of the world. Max and I worked together at an agency in Manhattan right out of college and quickly became good friends. Join us as we recount our past experiences, reminisce on good times, and give you a behind the scenes look at our jobs as advertising professionals.
This episode is gold for college students considering majoring in marketing, young professionals looking to break into an ad agency, or anyone wanting to know more about what agency life is all about (hint: it's not like Mad Men).
Some of the things we discussed on this episode include:
* Max's Role as an account executive and what the account departments does in an advertising agency
* The NYC advertising scene and what you can expect if you go into a big market for advertising
* Our college experience as marketing majors and wh…
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Aug 3, 2020
Starting a Business During a Pandemic with Dylan Elias
Joining me for this week's interview is childhood friend Dylan Elias - she recently started her own Charcuterie and Catering company called Plated by D and has had a ton of success right out of the gate. The craziest part is that this has all happened while the Coronavirus Pandemic has forced many businesses to close and unemployment to skyrocket. It's a classic entrepreneurial tale and goes to show the power of having a vision and working hard to ensure you are successful.
Some of the topics Dylan and I discuss include
* Dylan's experience working in the food industry with her father and the lessons she learned there that have helped her on her journey of starting her own business
* The inspiration for her her business idea, what made her take the leap to get started, and how she went all in on quickly setting up her business
* How she used Instagram (without ads) as the main growth driver behind her business and how she has quickly built up a loyal following on the platform.…
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Jul 20, 2020
Building Your Dream Business with Ethan Shapiro
Welcome back to another episode of Business Talks! For this week's show, I interviewed my good friend Ethan Shapiro - a real estate broker and entrepreneur based in Boulder, Colorado. Ethan is an Associate Broker with Caldwell Banker and is the world's first Climate Change Realtor - pledging to donate 50% of all his profits towards organizations that work to mitigate the most devastating effects of climate change.
Some Topics We Discussed Include
* Ethan's Real Estate Company and his "Why" for starting it. We dive deep into his marketing strategy, which has a lot of moving parts and combines direct outreach, traditional tactics, and social media marketing as well so he is always in front of prospective clients.
* Why we started our businesses and the mindset that led us to take the leap
* Our experience going to business school and whether or not we think it's worth it still
* Personal finance and investing advice and why everyone who is young and just starting their careers…
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Jul 6, 2020
Digital Marketing Mastermind with Todd Giannattasio
In this episode of Business Talks, I had the chance to speak with Todd Giannattasio - a serial entrepreneur who has founded several of his own companies and lives and breathes all things digital marketing. We discussed his background in entrepreneurship and what it takes to be successful in starting and running your own company before diving into the digital marketing landscape of 2020.
Tune into this episode to discover:
* What fundamental digital marketing tactics and strategies that both new and established businesses should be focusing on right now to drive sustained growth
* Productivity and mindset hacks to help you do your best work in a time-efficient manner and establish a work-life balance
* How to curate information relevant to your industry and set aside time for learning new skills to ensure you constantly have an edge
You can learn more about Todd and stay up to date with everything he is doing by visiting his website: toddg.me
Also make sure to check out the co…
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Jul 6, 2020
An Inside Look at Starting an Architecture Firm with Sean Canning
Welcome to the very first episode of the Business Talks podcast! To kick things off, I interviewed my cousin/Godfather Sean Canning - a modern architect based in San Diego, California. Sean went to architecture school at NJIT and held jobs at a few different architecture firms before heading out West to start his own company, 1070 Architecture.
We had a really great discussion around Sean's journey discovering his passion for architecture to the present day of how he has grown his business over the past decade and all of the lessons that he learned along the way. We discussed:
* Sean's background as an architect and the thinking behind moving to California to start his own firm during the height of the 2008-2009 financial crisis
* What he's learned during the past 10 years running his own architecture firm and what advice he has for others looking to start their own creative type business
* How he approaches the creative process and what his plans are for his company going forw…
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Jun 30, 2020
Welcome to The Show
What is the Business Talks podcast? To answer that and give some more background on myself, I recorded a quick intro episode to explain more about who I am, what I do, and what my vision is for the show.
Take a listen and let me know what you think!
To learn more about Inbound Web Development, visit us online at: https://www.inboundwebdevelopment.com/
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