Focus Discussion of the Week:

In today’s digital world, internet users are hit with ads wherever they turn, whether scrolling Facebook or making a Google search. With the abundance of ads out there, how can you leverage your digital marketing strategy to capture the attention of your prospects? On this week’s episode, our very own Bill and Chelsey discuss “The Impact of Paid Traffic” and how to convert your prospects on Google and Facebook into customers.

Top Topics of The Week:

• Mark Zuckerberg was called into Congress to discuss Facebook’s new cryptocurrency, Libra. But instead of discussing the Bitcoin relative, Congress grilled him on political ads and whether or not Facebook should be fact-checking this content. What do you think — should Facebook be responsible for misleading advertisements or is the politician in question to blame? 
• You can now collect leads straight from Google! New lead form extensions allow your audience to directly input their name, email address, phone number, etc. Plus, everything will integrate with your CRM so nothing disrupts your sales process.

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.