Parade of Homes Pivot with Jon Melchi
Play • 33 min

Focus Discussion of the Week:


What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers.


Mentioned in this episode:


Parade of Homes: The Best of Homes by Dickerson

Join our Facebook Group:

Subscribe on Apple Podcasts:

Subscribe on Spotify:

Subscribe on Stitcher:

Subscribe on Google Play:

Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Clear search
Close search
Google apps
Main menu