Influencer Marketing 101: How to Build Strong Relationships with Influencers, with Gordon Glenister
Play • 41 mins

We see influencers who partner with brands everywhere on social media. It’s one of the top ways to market your products and services online. So today, we’ve invited Gordon Glenister who is an experienced sales and marketing professional, author and podcast host specializing on influencer marketing.

We are going to discuss influencer marketing, what it is, the benefits it can bring your health and wellness business, building relationships with influencers and getting the best out of an influencer marketing strategy. If you are an influencer or business owner wanting to partner with an influencer, you will want to listen to this episode.

In this episode:

  • Understanding what an influencer is.
  • What is influencer marketing?
  • Partnering with influencers who will make valuable content for you.
  • Strategies to grow your audience and the results you can expect.
  • Recommendations for businesses who want to work with influencers.
  • Gordon tells us about his book Influencer Marketing Strategy.


Links and resources

Influence Global Podcast | Episode with David as Guest

Gordon Glenister Website

Influencer Marketing Masterclass

Gordon Glenister Twitter

Gordon Glenister Instagram

Gordon Glenister LinkedIn

Related episodes:

Being Authentic in Your Marketing to Build a True Connection With Your Audience With George Kao

The Secrets to Create and Nurture Meaningful Relationships with Your Audience with Luis Báez

When Should You Start Building Your Audience


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