One Knight in Product - Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)

Apr 7, 2021

Growth Marketing & Reshaping the World of eCommerce (with Nichole DeMeré, CMO @ Reeview)

An interview with Nichole DeMeré. Nichole is CMO at Reeview, a new eCommerce video review platform, as well as Taggg, a calendar scheduling solution. Nichole is a passionate growth marketer, consultant, community builder and mentor. We talk about a lot, including: * The story behind Reeview, how they're looking to revolutionise eCommerce, and some of the early traction they're getting * Why Nichole prefers working with early stage start ups and getting in on the ground floor, and thriving in chaos * The difference between growth hacking techniques & general marketing, and which strategies & tactics to use * How businesses seeking growth need to get ready to experiment and test their most important hypotheses * The importance of having both qualitative and quantitative data, and their preference for having conversations with people * Why it's important to focus your growth strategy and not try to hit too many channels at once * Whether Nichole is up with all the new trends in tech or their own worst nightmare when it comes to marketing * The importance of mentorship and paying it forward and their advice for the next generation of SaaS marketers * How someone starts out in a one horse town and takes over the world of B2B Marketing More about Reeview You can find out about Reeview on Reeview's website or Reeview @ Product Hunt. Contact Nichole You can find Nichole everywhere. A few places included Product Hunt, LinkedIn, Twitter or their own website nicholeelizabethdemere.com

33 min