Join Murray Robinson and Shane Gibson in a conversation with Christian Crumlish about the intersection between UX Design and Product Management. The risk of designing the wrong product is high. Customer research reduces that risk and uncertainty early. Product Development is a process of continuously learning, building and adapting. You can start anywhere in the cycle if you keep looping through it. Good products come from cross-functional product teams that are focused on measurable outcomes. Be outcome-focused rather than output-focused. One team rather than silos. Empowered teams rather than bureaucracies. Tailor your design process for your situation rather than religiously following a framework. Let the problem lead you to the solution. Product Managers facilitate constant communication between stakeholders, customers, designers and engineers. Retrospectives are a powerful way to improve.
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